Sale

Misbehaving: The Making of Behavioral Economics

Regular price ₱1,084.05 Now ₱490.05 Save 55%
Unit price
per

Economics and human quirks collide, humorously insightful.

If you enjoy a mix of wit and wisdom, "Misbehaving" is your kind of read. Richard H. Thaler takes you on an entertaining journey through the world of behavioral economics, explaining why we often make irrational decisions. Thaler's engaging storytelling transforms complex economic concepts into understandable and relatable anecdotes. The laughs along the way are just a bonus.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Misbehaving: The Making of Behavioral Economics

Regular price ₱1,084.05 Now ₱490.05 Save 55%
Unit price
per
ISBN: 9780393080940
Related Collections: Economics, Business

Description

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler's spirited battles with the bastions of
Condition guide
 

Similar Reads

Economics and human quirks collide, humorously insightful.

If you enjoy a mix of wit and wisdom, "Misbehaving" is your kind of read. Richard H. Thaler takes you on an entertaining journey through the world of behavioral economics, explaining why we often make irrational decisions. Thaler's engaging storytelling transforms complex economic concepts into understandable and relatable anecdotes. The laughs along the way are just a bonus.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.