Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers - Thryft

The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers

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If your workdays blur into a beige tapestry of boredom, "The Joy of Work" is the escape hatch. Scott Adams infuses humor into the dull crevices of corporate life. Picture yourself chuckling at the absurdities you confront daily – this book is your chance to plot harmless, comic revenge and find camaraderie in shared workplace follies.
Unstoppable					Using the Power of Focus to Take Action and Achieve Your Goals - Thryft
Pete Wilkinson | Capstone

Unstoppable Using the Power of Focus to Take Action and Achieve Your Goals

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Goodreads rating: 3.88

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If you've been feeling stuck in a rut and your to-do lists are piling up with little to show for them, "Unstoppable" might just be the catalyst you need. Pete Wilkinson uses his experience as a coach and triathlete to give you an actionable blueprint to not just dream, but do. This book could be the running mate you need to finally cross those finish lines in your life.
Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author | P I E Books

Landor Brand Strategy: "Landor Associates" Case Study

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If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

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Goodreads rating: 3.6

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If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.
From Wall Street to Bukit Merah: Strategies of a corporate leader - Thryft
Hsuan Owyang | Times Books International

From Wall Street to Bukit Merah: Strategies of a corporate leader

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Goodreads rating: 3.0

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If you're curious about the intersection of Western business acumen and the dynamism of Southeast Asian markets, Hsuan Owyang's journey will fascinate you. His blend of corporate insight and regional specificity provides a unique case study in adapting business strategies to local contexts. It's a compelling read for those interested in international business or leadership in diverse cultural settings.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

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Goodreads rating: 4.0

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For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

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Goodreads rating: 3.46

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If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

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Goodreads rating: 3.33

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If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Develop Your Marketing Skills - Thryft
Dr Neil Richardson, Ruth M Gosnay  | Kogan Page

Develop Your Marketing Skills

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Goodreads rating: 3.33

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If you're eager to dive into the world of marketing with a practical approach, "Develop Your Marketing Skills" would be a great pick. It walks you through both foundational concepts and current trends, with a strong emphasis on real-world application. Whether you're an entrepreneur eager to grow your business or a marketing novice wanting to step into the field, this book breaks it all down into manageable insights, giving you the confidence to apply what you learn.
Bulls in the China Shop and Other Sino-American Business Encounters

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Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
Behavior in Organizations: Global Edition - Thryft

Behavior in Organizations: Global Edition

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This book could be a good read for anyone interested in gaining a deeper understanding of organizational behavior and its practical applications. With its blend of cutting-edge research and real-world examples, the book offers unique insights into the everyday processes and phenomena of organizational behavior. It challenges readers to not only learn the theory but also put the concepts into action, making it an invaluable resource for both undergraduate and graduate students studying organizational behavior.
The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

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If you're striving to be a more effective manager, "The Carrot Principle" offers valuable insights. With relatable examples from top executives, it's more than just a managerial guide—it’s a transformative approach to leadership, emphasizing the importance of recognition in empowering teams. It could change the way you lead, inspire, and achieve goals.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson College Div

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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In stock: Very Good

If you've ever wondered why we buy what we buy, "Consumer Behavior" sheds light on the mysteries of shopping habits. Michael R. Solomon's engaging text will take you on a journey through the very heart of marketing, revealing how our decisions are influenced by a variety of factors. This book is perfect for anyone curious about the intersection of psychology and commerce or students looking to dive into marketing principles.
Onprint - Thryft
Laia Blasco Soplon | Index Books S L

Onprint

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Goodreads rating: 3.6

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This book is a must-read for designers and creatives who want to elevate their print media projects. With a clear and practical approach, "Onprint" breaks down the complex process of print graphic production, giving readers a comprehensive understanding of prepress, printing, and post-print systems. Whether you're a beginner or an experienced professional, this book will help demystify the world of print and provide valuable insights into both technical limitations and creative possibilities. It also explores the exciting intersection of print and digital publication, making it an essential resource for anyone seeking to stay at the forefront of design trends.
Organizational Behaviour
David A. Buchanan, Andrzej Huczynski  | Prentice Hall

Organizational Behaviour

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Goodreads rating: 3.71

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If understanding how organizations tick fascinates you, you'll find this text invaluable. Buchanan and Huczynski break down complex behaviors into digestible concepts, ideal for students or professionals eager to grasp the intricacies of workplace dynamics, motivation, and culture. It's a deep dive that's as educational as it is practical.
Business Breakthrough French - Thryft
Brian Hill | Palgrave Macmillan

Business Breakthrough French

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Goodreads rating: 2.0

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In stock: Very Good

If you're venturing into the French business world or looking to polish your professional portfolio, "Business Breakthrough French" is an invaluable tool. This course is designed to help you grasp the language in a practical and relevant manner, well-suited for today's fast-paced business interactions. It's the linguistic leg-up you need to confidently navigate through francophone business environments.
UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service - Thryft

UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

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This book is a must-read for anyone looking to excel in the world of customer service. Through a collection of true stories, Ron Kaufman explores the winners and losers in the quest for superior service, giving readers valuable insights and practical tips. Whether you want to benchmark the best service innovations or learn how to keep your customers happy and loyal, this book has it all. The most unique feature of this book is the "Infinite Absurdity Awards" in Chapter 13, which highlights the biggest mistakes in service and teaches readers what to avoid. Get ready to revolutionize your business with the power of superior service!
Images of Organization - Thryft
Gareth Morgan | Sage Publications Inc

Images of Organization

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Goodreads rating: 3.92

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"Images of Organization" by Gareth Morgan could be a good read for someone interested in understanding different ways of perceiving and managing organizations. Morgan utilizes metaphors to explain his ideas and offers new practical approaches for managing organizations. Users would appreciate how Morgan's unique and comprehensive use of language makes the book easily digestible, leading to the improvement of their understanding of organizations.
In the Company of Women - Turning Workplace Conflict into Powerful Alliances
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In stock: Very Good

If you’ve ever felt the sting of rivalry or the fear of being undercut by colleagues, particularly fellow women, this read could be transformative. It delves into fostering positive relationships and alliances among women at work, transcending the pettiness of competition. It’s a guiding light for any woman who aims to not just survive but to thrive and lift others in the often cutthroat professional world.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Goodreads rating: 3.4

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If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
How to Create a Portfolio (Portfolio Skills) - Thryft
Fig Taylor | Laurence King Publishing

How to Create a Portfolio (Portfolio Skills)

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Goodreads rating: 3.93

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If you're kicking off a career in illustration or graphic design, this book is your roadmap to crafting a striking portfolio that captures your unique flair. It's packed with guidance on selecting your best work, presenting it effectively, and marketing yourself in the digital age. An essential companion for artists ready to showcase their talents professionally.
The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership - Thryft

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The IABC Handbook of Organizational Communication is a must-read for business leaders who want to understand the intricacies of corporate communication. It covers a wide range of topics including crisis management and ethics, while also delving into the impact of new technologies and social media on communication strategies. The book is well-researched and well-organized, making it an invaluable resource for anyone looking to improve their organization's communication practices.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

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Goodreads rating: 3.67

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Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
The Big Book of Business Games: Icebreakers, Creativity Exercises, and Meeting Energizers

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If you often find yourself spearheading meetings or presentations, this book is your secret weapon for combating the dull, glazed-over looks of attendees. Imagine transforming the energy of your meetings with quick, effective games that ignite creativity and enthusiasm. This book not only gives you the tools to make that happen, but also ensures you're the host that everyone looks forward to listening to. The versatile activities inside are sure to refresh any group setting.
The Marketing Plan Handbook : United States Edition - Thryft
Мэриан Берк Вуд, Marian Burk Wood  | Pearson Prentice Hall

The Marketing Plan Handbook : United States Edition

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Goodreads rating: 3.1

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In stock: Very Good

This book could be a great read for marketing students who are looking for practical guidance on developing their own marketing plans. The Marketing Plan Handbook not only provides a comprehensive guide to developing a marketing plan, but also includes software that allows students to create and critique sample marketing plans. The book's focus on practical application sets it apart from other marketing textbooks, making it a valuable resource for students looking to take their marketing skills to the next level.
The Medium Is The Message - And 50 Other Ridiculous Advertising Rules - Thryft

The Medium Is The Message - And 50 Other Ridiculous Advertising Rules

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If you're fascinated by the bold universe of advertising, this book is a quirky treasure trove that distills the industry's beliefs and maxims into bite-sized wit. It's a perfect blend of humor and insight, offering a jaunt through ad land's peculiar landscape that'll leave you both entertained and wiser about the rules that drive this creative world.
Webster's Guide to Business Correspondence - Thryft

Webster's Guide to Business Correspondence

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In stock: Well Read

Recommended for business professionals seeking writing expertise. Include examples.
Well Said!: Presentations and Conversations That Get Results - Thryft
Darlene Price | Amacom

Well Said!: Presentations and Conversations That Get Results

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Goodreads rating: 3.88

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'Well Said!' might just be the game-changer you need if you're looking to sharpen your presentation skills. Darlene Price provides practical and easily digestible advice for anyone wanting to influence and captivate their audience, whether in a boardroom or during a casual conversation. Not just theoretical, this book offers real-life examples that showcase how the right words and body language can make you more persuasive and help you achieve your objectives. Whether you need to nail an elevator pitch or engage stakeholders, 'Well Said!' might just be the collateral to your success.
The Art And Craft Of Keepsake Photography Engagements And Weddings - How To Take Perfect Photos And Make Stunning Invitations, Announcements, Albums, Thank You Notes, And More - Thryft

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This book could be a good read for anyone looking to turn their special moments into cherished keepsakes. With clear instructions and practical tips, Barbara Smith guides you through the process of taking perfect photos and creating stunning invitations, albums, and more. Whether you're planning an engagement, wedding, or any other special occasion, this book will help you capture and preserve those memories for a lifetime.
Education for Judgment: The Artistry of Discussion Leadership

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In stock: Like New, Well Read

This book could be a good read for teachers, educators, or anyone interested in improving their facilitation skills. Education For Judgment provides practical advice on how to lead engaging and productive group discussions. It offers strategies on how to navigate group dynamics, encourage independent thinking, and evaluate student participation. Mastering the art of discussion leadership can transform an average class into an extraordinary one, and this book shows you how.
E-Mail In An Instant - 60 Ways To Communicate With Style And Impact - Thryft
Karen Leland, Keith Bailey  | Weiser

E-Mail In An Instant - 60 Ways To Communicate With Style And Impact

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Goodreads rating: 2.45

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In stock: Very Good

This book is a must-read for anyone looking to level up their email communication skills. With practical tips and strategies from industry experts, Keith Bailey and Karen Leland, you'll learn how to write impactful emails, manage your inbox efficiently, and leave a lasting impression on your recipients. Say goodbye to confusing, ineffective emails and hello to clear, concise communication that gets results.
Make a Fortune Promoting Other People's Stuff Online - Thryft
Rosalind Gardner | Mcgraw Hill

Make a Fortune Promoting Other People's Stuff Online

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Goodreads rating: 2.96

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In stock: Very Good

If you've been curious about affiliate marketing and are looking for a comprehensible entry point, this book could be a valuable resource. Rosalind Gardner's step-by-step approach demystifies the process, offering practical advice from her own experience to help you avoid common pitfalls and get started on a promising path. For a change, it’s a guide that speaks from a place of tested success and industry know-how.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

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Goodreads rating: 3.85

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In stock: Well Read

This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

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Goodreads rating: 4.0

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In stock: Well Read

This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

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Goodreads rating: 3.67

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In stock: Like New

If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
International Management: Culture, Strategy, and Behavior - Thryft
Fred Luthans | Mcgraw Hill Higher Education

International Management: Culture, Strategy, and Behavior

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Goodreads rating: 3.77

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In stock: Well Read

This book provides a comprehensive guide to international management, including the impact of culture, strategy and behavior on business. It offers practical advice to those entering the field, or aiming to improve their knowledge, with real-world case studies and engaging content. Users could potentially find this to be a valuable tool in their education or professional careers.
Masterful Coaching - Thryft
Robert Hargrove | Pfeiffer

Masterful Coaching

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Goodreads rating: 3.68

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In stock: Well Read

Imagine being the leader who not only surpasses goals but reshapes their very conception of success. 'Masterful Coaching' could be your guide, drawing on profound coaching experiences, it invites you on a journey of triple loop learning. This isn't merely about strategy; it's a deep dive that challenges and refines your inner leader to achieve what once seemed impossible.
Kiss Bow Or Shake Hands - Thryft
George Borden | Bob Adams, Inc.

Kiss Bow Or Shake Hands

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Goodreads rating: 4.09

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In stock: Very Good

This book is a must-read for anyone in the field of international business. It offers insightful and practical information on cultural norms, business practices, and communication styles in various countries. The most unique feature of this book is its comprehensive overview of 60 different cultures, which is especially helpful for someone who needs to do business across multiple borders. Users would likely review this book as an invaluable resource for navigating the complexities of cultural differences and improving their chances of success in global business.
Career Crossroads : A Headhunters Guide to Career Strategy - Thryft
Adrian Choo | Marshall Cavendish International (asia)

Career Crossroads : A Headhunters Guide to Career Strategy

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Goodreads rating: 4.0

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In stock: Very Good

Considering a career change can be daunting, but "Career Crossroads" by Adrian Choo acts like a compass for those moments. Whether you're graduating, in your prime working years, or approaching a later stage in your career, Choo's book breaks down concrete steps and strategies. It helps demystify the complexities of the job market and personal career planning, making it an essential tool to plan, pivot, and pursue career fulfillment, irrespective of where you currently stand in your professional journey.
The 5% Zone: How to Stand Out as a Global Executive
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Stephen Krempl | Stephen

The 5% Zone: How to Stand Out as a Global Executive

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Goodreads rating: 4.5

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In stock: Very Good

"The 5% Zone is an excellent read for professionals who want to succeed in their ethnically diverse workplaces. This book offers unique techniques to help you stand out and get noticed in your organization. Stephen Krempl's GEM training provides effective tools for personal communication and connection, which add to your confidence and credibility. I recommend this book for anyone looking to advance their career in a competitive corporate environment."
One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

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Goodreads rating: 3.0

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In stock: Well Read

If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.
F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort - Thryft

F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort

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In stock: Very Good

If you're feeling stuck in traditional approaches to leadership and problem-solving, "F.C.U.K Your Way to Success" could offer you a fresh perspective. Mukul's witty and sharp insights cut through complexities and focus on the power of conversations and simpler methodologies for achieving better outcomes with less strife. It's about strategic focus, optimism, and clarity that could reenergize your approach to challenges both professional and personal.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

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Goodreads rating: 3.64

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In stock: Very Good

As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
Tested Advertising Methods
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Hahn, Caples  | Prentice Hall

Tested Advertising Methods

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Goodreads rating: 4.23

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In stock: Very Good

Whether you're new to the ad world or a seasoned marketer, "Tested Advertising Methods" is like a masterclass in print. John Caples's work has shaped the industry for decades, and this updated version offers the same candid analysis and award-winning ideas, now aligned with the modern landscape. It's a must-read for anyone wanting to understand how to create ads that truly resonate and drive results.
Unstoppable: Using the Power of Focus to Take Action and Achieve your Goals - Thryft
Pete Wilkinson | Capstone

Unstoppable: Using the Power of Focus to Take Action and Achieve your Goals

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Goodreads rating: 3.88

Regular price ₱440.55 from ₱193.05 Save up to 56%

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In stock: Well Read

This book could be a good read for anyone feeling stuck or overwhelmed in their life and longing to achieve their goals. Unstoppable offers a practical and actionable roadmap, helping you regain focus and prioritize your aspirations. Through the guidance of accomplished business coach and endurance triathlete Pete Wilkinson, you'll learn how to sharpen your focus, increase productivity, and build a strong support system. This empowering guide will motivate and inspire you to take action, overcome challenges, and ultimately achieve your goals with unwavering determination.
Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt - Thryft
Lynn Williams | Kogan Page

Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt

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Goodreads rating: 3.0

Regular price ₱539.55 from ₱292.05 Save up to 47%

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In stock: Very Good

If you've been stumbling over your words while trying to land that interview, this book could be your hidden ace. It's like having a career coach in your pocket, guiding every keystroke to help you articulate your strengths effectively. Just imagine having a templates galore that you can tweak to reflect your professional story, turning job search woes into wins.
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work - Thryft
Eric R. Baron | Wiley

Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work

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Goodreads rating: 2.67

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If you're aiming to up your sales game and tap into the collective strength of your team, "Innovative Team Selling" is a valuable playbook. It's not just about personal skill enhancement; it's about nurturing a harmonious environment where team synergy amplifies individual efforts. Eric Baron unpacks the essence of successful team collaboration with actionable advice that can transform how you approach sales in a globally competitive market. This book can become the cornerstone of not just your sales strategy, but also your team's cohesion and growth.
The Public Relations Handbook - Thryft
Alison Theaker | Routledge

The Public Relations Handbook

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Goodreads rating: 3.54

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The Public Relations Handbook is an excellent resource for anyone seeking to gain comprehensive understanding of the Public Relations industry. It offers diverse case studies for corporate communication, finance, and marketing strategies, along with practical tips for ethical and professional conduct in the field. The book also includes a new chapter on effective online public relations, and is an updated edition by author Alison Theaker with extensive contributions from industry professionals.
The Cover Letter Book - Your Definitive Guide To Writing The Perfect Cover Letter - Thryft
James Innes | Ft Pr

The Cover Letter Book - Your Definitive Guide To Writing The Perfect Cover Letter

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Goodreads rating: 3.68

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If you're struggling to create a cover letter that grabs attention and gets you noticed, "The Cover Letter Book" is your ultimate guide. This bestselling book, written by James Innes, provides you with a step-by-step process to craft the perfect cover letter. With its practical tips and expert advice, this book will help you stand out from the competition and land your dream job. Don't miss out on this invaluable resource that will boost your chances of securing your desired role.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

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In stock: Very Good

Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.