Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

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Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
Event Management : An Asian Perspective - Thryft
Glenn McCartney | Mcgraw-hill Education (asia)

Event Management : An Asian Perspective

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Goodreads rating: 3.84

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This book would be a good read for anyone interested in event management in an Asian context. With a focus on the unique cultural characteristics of the region, readers can gain insight into how to plan and execute successful events. The book covers a wide range of event types, from corporate conferences to cultural festivals, making it suitable for professionals as well as those just starting out in the industry.
The Presentation Book : How to create it, shape it and deliver it! Improve your presentation skills now. - Thryft
Emma Ledden | Ft Pr

The Presentation Book : How to create it, shape it and deliver it! Improve your presentation skills now.

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Goodreads rating: 3.95

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Picture yourself stepping up to the podium, heart pounding. "The Presentation Book" is like a wise coach who believes in your potential. Emma Ledden has distilled the essence of engaging presentations into accessible wisdom. If you're yearning to captivate your audience, make your message resonate, and leave a lasting impression, this book is your toolkit. It doesn't just teach you to present; it transforms how you communicate your passion and ideas. Dive in to elevate your presentation game.
Abu Dhabi Complete Residents' Guide - Thryft
Explorer Publishing | Explorer Publishing

Abu Dhabi Complete Residents' Guide

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Goodreads rating: 4.0

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Considering a move to Abu Dhabi or just curious about life there? This book is like a seasoned expat friend spilling all the essential secrets. It not only prepares you for the local culture and the practicalities of living in the city, but it also navigates you through the hustle of settling in – from finding a home to knowing the ins and outs of everyday life. Whether you're a visitor wanting to understand Abu Dhabi better or planning to make it your new home, this guide is chock-full of the practical info you'll need.
LAN Times Guide To Interoperability - Thryft
Frank Hayes | Mcgraw-hill Osborne Media

LAN Times Guide To Interoperability

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Goodreads rating: 2.5

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Recommendation: This book, "LAN Times Guide To Interoperability," is a must-read for anyone looking to connect different networks, applications, operating systems, or hardware. With its focus on providing general solutions and practical examples, it helps you understand what can and cannot be cost-effectively implemented. The author's expertise on bridges, routers, gateways, and software solutions ensures that you'll gain a comprehensive understanding of how to seamlessly connect disparate systems. Whether you're a network administrator or a tech enthusiast, this guide will equip you with the knowledge needed to overcome the challenges of interoperability and create efficient connections.
Social Networking For Career Success - Using Online Tools To Create A Personal Brand - Thryft
Miriam Salpeter | Learningexpress

Social Networking For Career Success - Using Online Tools To Create A Personal Brand

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Goodreads rating: 3.54

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This book would be a good read for anyone looking to leverage social media and online tools to advance their career. It provides practical advice on how to build a personal brand and make meaningful connections in the digital age. With a mix of suspense, humor, and heartfelt moments, the story of James Harold Baxter will keep you engaged while teaching you the importance of making the right choices in your professional journey. So, if you're ready to take control of your career and create opportunities, this book is a must-read.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

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Goodreads rating: 4.29

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If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
What's In A Name? - Advertising And The Concept Of Brands
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If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
Group Dynamics - Thryft
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

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Goodreads rating: 3.58

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"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."
Getting Together : Building Relationships As We Negotiate - Thryft
Scott Brown, Roger Fisher  | Penguin Publishing Group

Getting Together : Building Relationships As We Negotiate

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Goodreads rating: 3.88

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Recommendation: "Getting Together" is a valuable read for anyone looking to improve their negotiation skills and build lasting, positive relationships. The book offers a step-by-step approach to initiating, negotiating, and sustaining relationships in various areas of life. With insights and wisdom from the bestselling book "Getting to Yes", the authors provide a straightforward approach to dealing with difficulties that may arise in relationships. This book could be especially helpful for business professionals, government officials, or anyone looking to improve their interpersonal relationships.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

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Goodreads rating: 4.08

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If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
Winning Motivation for Business, Sport & Life - Thryft
Frank Dick | Abingdon Press

Winning Motivation for Business, Sport & Life

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Goodreads rating: 4.13

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If you're always aiming to reach the top in your field, "Winning" could be your playbook. Frank Dick distills lessons from sports that apply to business and personal growth. This book has pragmatic tips that could change your mindset about success and teach you how to cultivate the discipline and focus of an athlete. It's not just about victory; it's about the journey towards excellence.
Introducing Visual Identities for Small Businesses
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If you're nurturing a small business or fueling a passion project, this book could become your visual bible. It's a treasure of inspiration, revealing how budget constraints can actually spark design ingenuity. Dive into a world where creativity meets personal touch, proving that a compelling visual identity is within your reach.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft

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As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
The Financial Professional's Guide to Persuading 1 or 1,000 - Thryft

The Financial Professional's Guide to Persuading 1 or 1,000

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If you're in the financial services game, communication can make or break your career. This book holds the key to mastering public seminars and presentations, offering strategies that could transform the way you showcase your services. Think of it as your personal coach for becoming the advisor everyone trusts and listens to, whether you're speaking to an individual or an auditorium.
International Public Relations : A Comparative Analysis - Thryft
Ni Chen, Hugh M. Culbertson  | Routledge

International Public Relations : A Comparative Analysis

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Goodreads rating: 2.44

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This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.
The IMS					IP Multimedia Concepts and Services in the Mobile Domain - Thryft
Miikka Poikselkä, Hisham Khartabil, Georg Mayer  | Wiley

The IMS IP Multimedia Concepts and Services in the Mobile Domain

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Goodreads rating: 3.33

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As our phones become smarter, our communication demands evolve. Dive into 'The IMS' to discover how this global standard is reshaping mobile connectivity for a multimedia-rich future. Whether you're in development, engineering, or simply fascinated by telecommunication advances, this book decodes complex systems into digestible insights, making it a must-read for staying ahead in the mobile domain.
Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team - Thryft
Michael Podolinsky | Prentice Hall

Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team

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Mining for Gold could be a good read for anyone who finds themselves leading meetings or trainings frequently. The book provides practical tips on how to manage group dynamics and keep discussions focused. One of its most unique features is its emphasis on using neural linguistic programming and other nonverbal cues to improve facilitation skills. Users may find this book particularly helpful if they struggle with managing difficult participants or want to discover new ways to help their teams generate fresh ideas.
Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network - Thryft
Edward Swiderski, Jess Loren  | Que Publishing

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network

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Goodreads rating: 2.64

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If you've noticed how visuals can dramatically enhance engagement online, "Pinterest for Business" could be your playbook. It offers practical steps to not just participate but excel on Pinterest—an oft-underrated platform that can drive sales and brand recognition. With case studies to illustrate successes and detailed tips, this guide offers a hands-on approach to leveraging the power behind those pins. Transform how you market with a visual edge that this book equips you with.
The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach

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If you're looking to elevate your presentation skills, "The Power Presenter" is your secret weapon. Jerry Weissman draws from real-world success stories and the strategies of influential leaders to refine your approach. You'll gain insights into non-verbal communication, learn to present with confidence, and emotionally engage with your audience. This book isn't just theory; it's a practical guide that can transform how you deliver your message.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

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Goodreads rating: 3.67

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This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

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Goodreads rating: 5.0

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If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
Talk to Win - Six Steps to a Successful Vocal Image
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Lillian Glass | Perigee Trade

Talk to Win - Six Steps to a Successful Vocal Image

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Goodreads rating: 3.84

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If you’re feeling like your spoken words just aren't landing or you're looking to strengthen your personal and professional interactions, 'Talk To Win' could be the game-changer you've been searching for. Dr. Glass digs into the nuances of effective communication with a focus on the impact of your voice, offering practical advice that's been honed since 1987 but still feels incredibly relevant for today's world. It's a strategy-packed read for anyone eager to leave a lasting impression every time they speak.
Mavericks at Work - Thryft
Mavericks at Work - Thryft

Mavericks at Work

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If you're feeling stuck in the traditional business playbook and need a breath of fresh air, "Mavericks at Work" might just be the gust you need. It's like having a conversation with the most unorthodox CEOs who've thrown the rulebook out and still soared to success. It's not just about rebelling for the sake of it; it's about smart, strategic innovation that's as engaging as it is edifying. This could be the navigation chart to steer your business into uncharted, prosperous waters.
Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies - Thryft
Dirk Nicol | Ibm Press

Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies

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Goodreads rating: 3.65

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This book is a must-read for any IT leader looking to leverage the power of mobile technologies. With real-world case studies and proven best practices, Dirk Nicol provides the guidance needed to successfully navigate the complex world of mobile strategy. From understanding consumerized IT to managing security threats, this book covers it all. Don't miss out on the opportunity to transform your business and stay ahead of the competition.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

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Goodreads rating: 4.18

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This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
The CEO Of You - Chief Engergizing Officer Your Own Uniqueness - Thryft
Marsha Petrie Sue | Communicating Results Pr

The CEO Of You - Chief Engergizing Officer Your Own Uniqueness

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Goodreads rating: 3.8

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In stock: Very Good

This book is a powerful guide to unlocking your true potential and taking charge of your life. With practical advice and step-by-step strategies, it will help you become a master communicator, a resilient problem-solver, and a time management expert. By embracing your uniqueness and unleashing your inner CEO, you can achieve unprecedented success in all areas of your life. Plus, a portion of the proceeds go to a worthy cause, making it a win-win read. Get ready to transform into the Chief Energizing Officer of your own life!
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster  | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

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Goodreads rating: 4.0

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This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

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Goodreads rating: 2.0

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If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
Why Didn't You Say That in the First Place? : How to be Understood at Work - Thryft
Richard Heyman | Jossey-bass

Why Didn't You Say That in the First Place? : How to be Understood at Work

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Goodreads rating: 2.75

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In stock: Very Good

This book would be a good read for anyone struggling with communicating effectively at work. It teaches you techniques to ensure mutual understanding with your coworkers and how to have clear conversations that can prevent misunderstandings. The book includes anecdotes, illustrations, and checklists that make it easy to apply the strategies in everyday situations. Users would review this book as an excellent resource for improving communication skills in the workplace.
Interviewing Skills - Thryft
Tim Hindle | Dorling Kindersley Publishers Ltd

Interviewing Skills

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Goodreads rating: 3.32

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If you're gearing up to expand your team or assessing internal promotions, "Interviewing Skills" could be your go-to handbook. It simplifies a complex process, giving you the nuts and bolts of conducting effective interviews. Think of it as your personal coach in a book, helping you to not only ask the right questions but also to analyze responses in a way that'll lead you to make informed decisions. You'll appreciate the concise, power-packed insights that could make a substantial difference in your interviewing outcomes.
Manager's survival guide - how to avoid the 750 most common mistakes in dealing with people - Thryft
Allan Krieff | Prentice Hall Direct

Manager's survival guide - how to avoid the 750 most common mistakes in dealing with people

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Lists common mistakes to avoid in dealing with employees, customers, and potential clients
Organization Development & Change - Thryft
Christopher G. Worley, Thomas G. Cummings  | Cengage Learning

Organization Development & Change

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Goodreads rating: 3.93

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As you navigate the ever-evolving landscape of organizational structures and strategies, "Organization Development & Change" could offer you solid theoretical underpinnings paired with practical applications. Whether you're a student or a seasoned professional, the combination of insight and actionable knowledge within this book can prove to be an invaluable resource for effecting change within any organization.
Marketing With Cd-Rom and Powerweb - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill

Marketing With Cd-Rom and Powerweb

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Goodreads rating: 3.19

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In stock: Well Read

If you're navigating the ever-evolving marketing landscape, this book seems tailored for you. Its approach combines robust academic insights with practical applications, enhanced by multimedia supplements for a deeper understanding. Whether you prefer a traditional text or interactive online learning, it caters to both needs, making it a versatile choice for modern marketing education.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft

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This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
Develop Your PR Skills
Dr Neil Richardson, Lucy Laville  | Kogan Page

Develop Your PR Skills

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Goodreads rating: 3.67

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In stock: Well Read

This book is a must-read for anyone looking to improve their public relations skills. The authors provide practical advice that is easy to understand and apply in a variety of business settings. What makes this book unique is its focus on real-life scenarios, which help readers see how PR principles can be put into practice. By the end of this book, readers will have the tools they need to effectively manage their brand's reputation and build strong relationships with stakeholders.
Where Great Teaching Begins: Planning for Student Thinking and Learning
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"Where Great Teaching Begins" is essential if you've ever felt your well-crafted lessons aren't resonating as deeply with students as you hoped. Anne R. Reeves reorients the planning process to focus on learning outcomes rather than just activities, elevating the effectiveness of teaching. By reading this, you can anticipate more meaningful engagement from your students, and perhaps rekindle your passion for teaching by seeing tangible results in how your students learn and think.
Building Knowledge Management Environments for Electronic Government - Thryft

Building Knowledge Management Environments for Electronic Government

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In stock: Very Good

If you've ever been intrigued by the intersection of technology, governance, and information sharing, this book is for you. It offers a comprehensive guide for transforming government efficiency through the internet and knowledge management. The real-world case studies and clear insights on success factors provided within these pages could be illuminating for professionals seeking to apply such practices in their own governmental agencies or tech-driven organizations.
Digital Strategies for Powerful Corporate Communications - Thryft
Paul A. Argenti, Courtney M. Barnes, Courtney Barnes  | Mcgraw Hill

Digital Strategies for Powerful Corporate Communications

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Goodreads rating: 3.54

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In stock: Very Good

This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.
Presenting for TV and Video
Joanne Zorian-Lynn | A&c Black

Presenting for TV and Video

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Goodreads rating: 0.0

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In stock: Well Read

If the thought of speaking on camera fills you with dread, or if you simply want to polish your video presentation skills, this book is a treasure trove of practical advice. Joanne Zorian-Lynn’s expertise could just be the confidence boost you need to shine on screen and nail your next video project or TV appearance.
The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

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In stock: Well Read

'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

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Goodreads rating: 3.43

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In stock: Very Good

Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.