Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Career Choices for the Nineties: For Students of Business

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This book could be for you if you’re curious about how the business world looked at the start of the 1990s, particularly with an eye toward career development. It's like a time capsule that could provide valuable lessons on the evolution of business roles. The inclusion of interviews gives it a personal touch, offering insights from those who lived and shaped business careers during that era.
International Financial Management - Thryft
Jeff Madura | South-western College Pub

International Financial Management

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Goodreads rating: 3.8

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This book is perfect for individuals interested in learning about economics and financial management within the international context. The book will provide readers with a comprehensive understanding of key financial principles and their practical applications for businesses operating in multiple countries. Readers will appreciate the author's clear explanations and real-world examples throughout the book.
How to Outsmart China: The Complete Guide to Successful Business in China
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Considering venturing into the robust Chinese market? "How to Outsmart China" could be your essential companion. The author, Marcus Lee, offers a rare, insightful perspective from his personal experiences in China, covering aspects other guides may overlook. It's particularly valuable if you crave authentic anecdotes over textbook theories, potentially giving you an edge in your business endeavors.
A Manager's Guide to Creative Cost Cutting - Thryft
David W. Young | Mcgraw-hill

A Manager's Guide to Creative Cost Cutting

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Goodreads rating: 3.0

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A Manager's Guide to Creative Cost Cutting is a must-read for business leaders and managers who are looking for ways to reduce costs without having to resort to employee layoffs. The book is filled with practical examples and efficient techniques to reduce expenses and improve profits. One of the most unique features of this book is its focus on creative cost-cutting solutions such as eliminating redundant activities and uncovering hidden costs. The book also highlights real-world cases, from Intel's unpaid leave to Goodyear's debt negotiation, to illustrate how innovative approaches to cost-cutting can yield immediate and continuous results. Overall, A Manager's Guide to Creative Cost Cutting is a valuable reference for anyone who wants to create a better place to work while improving the bottom line.
Keeping Score - Using The Right Metrics To Drive World-Class Performance - Thryft
Mark Graham Brown | Quality Resources

Keeping Score - Using The Right Metrics To Drive World-Class Performance

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Goodreads rating: 3.52

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This book is a must-read for anyone who wants to improve their organization's performance. By teaching you how to identify the right metrics and measure them effectively, "Keeping Score" provides a practical framework for achieving success. With its emphasis on customer satisfaction, product quality, and employee engagement, this book will guide you in creating a measurement system that truly reflects your organization's goals. Through its step-by-step approach and insightful examples, "Keeping Score" equips you with the tools necessary to drive continuous improvement and achieve world-class performance.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.78

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Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
Six Sigma for Green Belts and Champions : Foundations, DMAIC, Tools, Cases, and Certification - Thryft
Howard S. Gitlow, David M. Levine  | Ft Pr

Six Sigma for Green Belts and Champions : Foundations, DMAIC, Tools, Cases, and Certification

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Goodreads rating: 3.89

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Recommended for individuals interested in learning Six Sigma methodology and its practical application. The book provides a pragmatic, user-friendly approach, including case studies, to support Green Belts and Champions in mastering DMAIC. With clear and detailed explanations, this book is an indispensable guide for managing Six Sigma to success.
Managerial Economics - Thryft
Dryden Pr | Dryden Pr

Managerial Economics

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Goodreads rating: 3.53

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This book would be a great read for anyone interested in understanding how economics can be applied to managerial decision making. With a focus on maximizing value and integrating all business functions, it provides a strategic framework for making informed decisions. Whether you're a business student or a seasoned manager, this book will help you develop the economic understanding necessary for managerial success. So grab a copy and start making smart, strategic decisions today!
Managing the Dragon - How I'm Building a Billion-Dollar Business in China

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If you're intrigued by the East-West commercial nexus and the unique challenges of the Chinese market, "Managing The Dragon" is a tailor-made guide for you. Jack Perkowski's first-hand account weaves practical wisdom with the excitement of untapped potential. It's a playbook imparting valuable insights for entrepreneurs and business enthusiasts looking to understand and conquer this economic giant.
Presentations Plus : David Peoples' Proven Techniques - Thryft
David A. Peoples | John Wiley &sons

Presentations Plus : David Peoples' Proven Techniques

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Goodreads rating: 3.75

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Presentations Plus by David A. Peoples is an excellent resource for anyone looking to improve their presentation skills. The book provides practical and proven techniques for developing and delivering effective presentations, with a focus on engaging all types of audiences. The new material in the second edition, including chapters on team presentations and presentations as a marketing tool, makes this book an even more valuable resource. The author's own experiences and lively examples make for an entertaining and convincing read, making this book one of the best on the subject.
Conyers, Dill & Pearman: A History - Thryft
ROPGER CROMBIE | The Walsingham Press

Conyers, Dill & Pearman: A History

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Recommended for those interested in offshore business industry history.
Personal Conflict Management : Theory and Practice - Thryft
Suzanne McCorkle, Melanie J. Reese  | Pearson

Personal Conflict Management : Theory and Practice

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Goodreads rating: 3.96

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This book can be a valuable resource for individuals who want to learn how to manage conflicts in various situations. With the help of its theories and skills approach, it emphasizes both theoretical and practical aspects of conflict resolution. The book discusses competitive and cooperative theories that present contrasting perspectives on conflict management. It also provides case studies, examples, essay suggestions, and discussion questions to facilitate an interactive learning environment for students and instructors alike. Overall, the book is an enjoyable and thought-provoking guide to enhance conflict management skills.
What's Wrong with Money?: The Biggest Bubble of All - Thryft
Michael Ashton | Wiley

What's Wrong with Money?: The Biggest Bubble of All

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Goodreads rating: 5.0

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If you've ever questioned the invisible threads that hold our financial system together, "What's Wrong with Money?" will likely resonate with you. Michael Ashton challenges assumptions about the stability of money, linking historical patterns to current risks. Considering you're keen on understanding deeper economic concepts and their real-life implications, this book promises to spur critical thinking, especially about the future of finance.
Will Your Next Mistake Be Fatal? : Avoiding the Chain of Mistakes That Can Destroy Your Organization - Thryft

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Recommendation: Hey there! If you're worried about making mistakes that could potentially destroy your business, "Will Your Next Mistake Be Fatal?" is the book for you. It offers a systematic approach to identifying and avoiding the chain of mistakes that can lead to catastrophic consequences. Robert Mittelstaedt provides practical techniques that apply to businesses of all sizes, helping you catch mistakes early and improve your profitability and business value. Don't let your mistakes become headline news. Stay on track and protect your organization by reading this insightful book.
Smart Business: How Knowledge Communities Can Revolutionize Your Company

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Smart Business is a must-read for any business leader who wants to stay ahead in the fast-paced knowledge economy. Botkin's insights into the power of knowledge communities are practical and inspiring, with real-life examples of how companies like AT&T, the postal service of Sweden, and Motorola are using them to transform their businesses. With detailed advice on how to build and sustain knowledge communities, this book provides a roadmap for any organization seeking to thrive in the new millennium.
The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life - Thryft

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If selling feels like a chore to you, then "The One Minute Sales Person" could change your perspective. Spencer Johnson distills selling down to its essence, promising a less stressful, more successful life both at work and outside it. Imagine enjoying the selling process because you've mastered the art of it so thoroughly, it becomes second nature. This book is for anyone who wants to improve their sales skills quickly, with methods that have stood the test of time.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft

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If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Teaching Skills in Further and Adult Education - Thryft
David Minton | Cengage Learning

Teaching Skills in Further and Adult Education

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Goodreads rating: 4.11

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This book would be an excellent choice for an individual looking to acquire insight into practical aspects of teaching FE and adult education teachers. With the author's years of experience in the field, readers can expect to gain valuable skills on classroom management and how to succeed even during difficult circumstances.
The Complete Start-to-Finish MBA Admissions Guide - Thryft
Jeremy Shinewald | Manhattan Prep Publishing

The Complete Start-to-Finish MBA Admissions Guide

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Goodreads rating: 3.67

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If you're looking to pursue an MBA degree, The Complete Start-to-Finish MBA Admissions Guide could be a great resource for you. With practical advice and exercises, this book helps you differentiate yourself from other MBA applicants, from long-term planning to ensuring a competitive candidacy to writing dynamic personal goal statements, obtaining compelling recommendations, and preparing for the interview process. Reading this book might help you stand out from the pack and ultimately get that coveted acceptance letter.
Flip: How to Survive and Thrive by Turning Your Business on Its Head - Thryft
Peter Sheahan | Harper

Flip: How to Survive and Thrive by Turning Your Business on Its Head

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Goodreads rating: 3.13

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This book could be a good read for anyone looking for a fresh perspective on business in turbulent times. Peter Sheahan, a young management guru, challenges conventional wisdom and emphasizes flexible decision-making. Through captivating real-life examples, Sheahan demonstrates the importance of re-evaluating every aspect of running a company in order to succeed.
A Business Miscellany - Thryft

A Business Miscellany

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If you're one to appreciate the quirky anecdotes and the cold, hard stats of the corporate world, "A Business Miscellany" might just become your new coffee table favorite. Dive into a neatly packaged world of greatest hits and misses in the business sector—perfect for impressing colleagues or sating your dinner party factoid needs.
Sur/Petition - Creating Value Monopolies When Everyone Else Is Merely Competing

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If you're interested in turning the business game on its head, "Sur/Petition" by Edward De Bono could be a pivotal read for you. De Bono, acclaimed for creativity and innovative thinking approaches, arms you with the mindset to leapfrog competition and create exclusive value. It's not just about joining the rat race; it's about redefining the track entirely and leading the pack by a distance.
The Cultural Fit Factor: Creating an Employment Brand That Attracts, Retains, and Repels the Right Employees

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Imagine assembling not just a skilled team, but one that resonates with your company's heartbeat. 'The Cultural Fit Factor' isn't just your run-of-the-mill HR manual; it's a strategic guide to weaving your core values into the fabric of your business, ensuring every employee isn't just a hire, but a perfect fit. A read that might change not just your hiring process, but your entire organizational ethos.
Setting Profitable Prices					A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant - Thryft
Marlene Jensen | Wiley

Setting Profitable Prices A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant

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Goodreads rating: 3.75

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If you're running a tight ship with eyes set on maximizing profits without outsourcing expertise, Marlene Jensen's guide could be your treasure map. It offers practical, actionable strategies tailored to your business's unique needs. Deeming time and funds as luxury, this book serves as an economized alternative to pricey consultancies, aiming to arm you with insider wisdom to navigate the competitive markets.
Creating the Service Culture: Strategies for Canadian Business - Thryft
Stanley A. Brown | Prentice-hall

Creating the Service Culture: Strategies for Canadian Business

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This book is a must-read for business owners and managers looking to provide excellent customer service that lasts. It provides strategies specifically tailored for Canadian businesses, offering valuable insights and practical solutions for fostering a positive service culture. Users can expect to walk away with a clear understanding of how to improve their company's service culture and create a lasting impact on customers.
Sewage and Industrial Effluent Treatment : A Practical Guide - Thryft
John Arundel | Blackwell Science Inc

Sewage and Industrial Effluent Treatment : A Practical Guide

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This book would be a good read for plant engineers, managers, designers, and consultants looking for practical solutions to treat a wide range of industrial and domestic wastewaters. The book emphasizes the importance of making the best of present treatment facilities, minimizing waste, maximizing savings, and recycling. The case histories provided in the book serve as good examples for readers to identify their own requirements.
Construction Law & Practice: Jurisdictional Comparisons - European Lawyer Reference - Thryft
Clive Lovatt | European Lawyer

Construction Law & Practice: Jurisdictional Comparisons - European Lawyer Reference

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Considering the depth and prestige of 'Chitty on Contracts', it's the go-to treasure trove for anyone dealing with English contract law. Beyond just a textbook, it's revered for its comprehensive coverage and authoritative analysis on both principles and specific industry practices. Whether you're grappling with legal intricacies or need a reliable reference for precision in your practice, this work stands as an indispensable ally.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft

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This book could be a good read for anyone who struggles with rejection in sales or communication. The author provides innovative strategies that combine body language and persuasion skills to help overcome objections. With a focus on making selling fun again, readers may walk away feeling more confident in their abilities to influence others.
Fit To Lead - Transforming Your Leadership With The 5 Pillars Of Performance - Thryft
Marcus Marsden, Sari Marsden  | Candid Creation Publishing

Fit To Lead - Transforming Your Leadership With The 5 Pillars Of Performance

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Goodreads rating: 4.8

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- Fit To Lead is a must-read for leaders looking to achieve true personal and professional growth. It emphasizes the importance of not only developing mental and emotional strength, but also physical fitness. By combining executive coaching principles with fitness training, the book provides a comprehensive approach that can help leaders transform their leadership styles. Whether you are a seasoned executive or an aspiring leader, this book will inspire you to take a holistic approach to leadership development and unlock your full potential.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
F5 Performance Management - Complete Text - Thryft
Kaplan Publishing | Kaplan Publishing Uk

F5 Performance Management - Complete Text

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Goodreads rating: 3.67

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Understand the application of management accounting techniques Learn about quantitative and qualitative data in context of performance management Knowledge check tests to help reinforce your understanding and knowledge Guidance from ACCA on how to apply knowledge to exams Official past papers to give you real exam practice FREE supplementary materials to boost your success in the ACCA F5 Performance Management exam. The ACCA F5 Study Text enables you to develop knowledge and skills in the application of management accounting techniques.This F5 Study Text is designed to complement your own learning style. You can either gain a thorough understanding of the entire syllabus or concentrate on the key examinable topics, covering areas like management accounting techniques for planning, decision-making, performance evaluation and control. Plus, all Kaplan Publishing Complete Texts are approved by the ACCA so you can be confident that the material fully covers the syllabus.
European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners - Thryft
Mary Murray Bosrock | Meadowbrook

European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners

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Goodreads rating: 4.11

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If you're looking to engage with European businesses, this guide is indispensable. Mary Bosrock has put together a comprehensive resource that will save you from making faux pas and help you make a good impression, whether you're dining in Italy or negotiating in Norway. Understanding the subtle cultural nuances can make all the difference in successful business dealings, and this book acts as your personal cultural advisor.
Net Gain : Expanding Markets through Virtual Communities - Thryft
John Hagel III, Arthur G. Armstrong  | Harvard Business Review Press

Net Gain : Expanding Markets through Virtual Communities

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Goodreads rating: 3.6

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"Net Gain" introduces a groundbreaking economic model to help readers understand and quantify the revenue potential of virtual communities. It offers valuable real-world scenarios and lessons for building value and creating a competitive edge in the online economy. Recommended for entrepreneurs, marketers, and business owners who want to establish an entirely new approach to product development, marketing, customer service, and distribution.
Kempinski Global Luxurious Hotel - Thryft
Scientific Message Limited | Dalian University Of Technology Press

Kempinski Global Luxurious Hotel

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If you're enthralled by the intersection of history, luxury, and dignified hospitality, "Kempinski Global Luxurious Hotel" might just be your next great read. It offers a deep dive into the traditions of a storied hotel brand, inviting you to experience the opulence and timeless grace that Kempinski embodies. Whether you're a hospitality enthusiast or a history buff, this book promises to transport you through a narrative of elegance and excellence, making you feel as if you're walking through the halls of some of the world's most exquisite hotels.
It's Ok to Ask 'Em to Work: And Other Essential Maxims for Smart Managers - Thryft
Frank McNair | Amacom Books

It's Ok to Ask 'Em to Work: And Other Essential Maxims for Smart Managers

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Goodreads rating: 3.68

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If you're navigating the managerial maze, this book could be your compass. Frank McNair distills the essence of leadership into bite-sized, actionable wisdom. With these sharp and witty maxims, you'll find yourself armed with a toolkit of ideas that can make your team thrive and your managerial experience much more rewarding. It's a no-frills guide to smarter management that you can dip into over and over.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

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Goodreads rating: 3.54

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If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
Business Essentials - Business Law : Study Text - Thryft
BPP Learning Media | Bpp Publishing

Business Essentials - Business Law : Study Text

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Business Essentials - Business Law is a great choice for students and professionals who want to gain a comprehensive understanding of business law. The book covers a wide range of topics related to business law and presents them in an organized manner. The book stands out because it goes in-depth on the core concepts that are often touched upon in other business law books, making it a very informative read for those who want to gain a deeper understanding of the subject.
Mean Business: How I Save Bad Companies and Make Good Companies Great

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Recommendation: - If you're looking for an inspiring read about revitalizing struggling companies and overcoming tough challenges in the business world, Mean Business is a must-read. Al Dunlap, dubbed "Chainsaw Al," shares his battle-tested strategies for turning around ailing companies and making them great again. His unconventional approach and colorful storytelling make this book both informative and exhilarating, offering invaluable lessons for anyone in the corporate world. Get ready to be inspired and motivated to take on any business challenge!
Excellence in Government: Total Quality Management in the 1990s - Thryft
David K. Carr | Coopers & Lybrand

Excellence in Government: Total Quality Management in the 1990s

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If you're passionate about public service and are seeking ways to bring about significant, positive change within government sectors, "Excellence in Government" presents insightful strategies rooted in Total Quality Management. Written with a forward-looking perspective, it might ignite a spark in those who believe in bettering government systems from the inside out.
Escape From Cluelessness - A Guide For The Organizationally Challenged - Thryft
Lee G. Bolman, Terrence E. Deal  | Amacom Books

Escape From Cluelessness - A Guide For The Organizationally Challenged

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Feeling lost in the corporate maze? "Escape From Cluelessness" could be your compass. Bolman and Deal offer a humorous and insightful journey through the perplexities of modern work life. Imagine transforming workplace woes into a more positive experience — this book might just be your stepping stone to a more fulfilling career.
Investments - Thryft
William F. Sharpe | Prentice Hall College Div

Investments

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Goodreads rating: 3.9

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If you're looking to deepen your understanding of investment concepts and practice more informed decision-making in the markets, "Investments" by Sharpe, Alexander, and Bailey is a treasure trove of information. As it delves into various financial instruments and market theories, this book can help you refine your strategies and analytical skills. Whether you're a student of finance or an aspiring investor, this text's detailed explanations of complex topics can be a solid addition to your financial literacy arsenal.
Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies

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If you're keen to learn about the vitality of agile, flexible supply chains in today's global market, John Gattorna's book will be an invaluable resource. It provides strategic insights on aligning suppliers, partners, and customers for peak enterprise performance. Perfect for those who look to stay ahead in business by adapting quickly to changes, it's a thought leader's guide to mastering supply chain complexities.
Management - Thryft
Don Hellriegel, John W. Slocum  | Addison-wesley

Management

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Goodreads rating: 3.63

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"Management" is a valuable textbook for anyone interested in organizational behavior, management processes and innovation. Written by Dr. Don Hellriegel, Emeritus Professor of Management, it offers deep insights into the effects of organizational environments and managerial cognitive styles. With its well-researched content and expert authorship, "Management" is a must-read for students and professionals alike looking to enhance their knowledge in this field.
Toward a Better Future : Education and Training for Economic Development in Singapore since 1965 - Thryft

Toward a Better Future : Education and Training for Economic Development in Singapore since 1965

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This book is great for anyone interested in understanding how Singapore transformed its education system from a struggling one to a world-class one. Birger Fredriksen's analysis of the country's strategic management provides valuable insight into the factors that contributed to its success. The book is well-researched and provides a comprehensive understanding of the topic.
Manufacturing - The Formidable Competitive Weapon
Wickham Skinner | Wiley

Manufacturing - The Formidable Competitive Weapon

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If you're keen on understanding how manufacturing can be the ace up a company's sleeve, this book is for you. Wickham Skinner masterfully illustrates the connection between strategic manufacturing and overarching business goals. It's a deep dive that could redefine how you view the production floor's impact on the competitive landscape, especially insightful for those who thrive on corporate strategy insights.
Accepted! - Getting in and Fitting in at Harvard Business School - Thryft
Frederic D. Mahieu | Cirrus Aviaticus

Accepted! - Getting in and Fitting in at Harvard Business School

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Goodreads rating: 4.14

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Considering an MBA at Harvard? "Accepted!" is your personal mentor in book form. Frederic Mahieu's journey demystifies everything from the application process to campus life. It's as close to experiencing HBS culture as you can get without actually being there, making it an indispensable guide for prospective students.
Statistics for Management and Economics - Thryft
Brian Warrack, Gerald Keller  | South-western College Pub

Statistics for Management and Economics

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Goodreads rating: 3.3

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"Statistics for Management and Economics" is a comprehensive textbook that offers step-by-step instructions for using both Microsoft Excel and MINITAB to solve real-world management and economics problems. The book teaches students a three-step problem-solving approach that emphasizes focusing on the relationship between the problem and the data, solving the problem by hand calculation or using computer software, and interpreting the results. Dr. Gerald Keller is an accomplished professor and author with extensive practical experience in consulting, market surveys, and publishing. This textbook is an essential resource for any student or professional seeking to apply statistical methods to management and economics.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft
Terence A. Shimp | South-western College Pub

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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Goodreads rating: 3.75

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This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.
Transparency: How Leaders Create a Culture of Candor

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If you're keen on transforming your organization with authenticity, "Transparency" is a book that can guide you through. Leadership experts Bennis, Goleman, and O'Toole dissect the complex battles against honest organizational cultures and offer strategies for cultivating transparency. It's a concise read that could change the way you lead and promote integrity in your professional environment.
Public Relations : Principles and Practice - Thryft
Philip J. Kitchen | Cengage Learning Emea

Public Relations : Principles and Practice

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Goodreads rating: 3.67

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This book is a comprehensive guide to understanding the theory and practice of public relations. With case studies and end-of-chapter questions, it helps both students and practitioners develop their knowledge and skills in this arena. The unique feature of this book is that it draws on the opinions, views, expertise, and understanding of a range of practitioners and theorists to provide a holistic view of the subject matter. Recommended for those who want to master the principles of public relations.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.