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Communication Theories : Origins, Methods, Uses in the Mass Media

Regular price ₱341.55 ₱193.05 43% off
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Communication Theories: understand media through theory (appeal)

This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.

Sale

Communication Theories : Origins, Methods, Uses in the Mass Media

Regular price ₱341.55 ₱193.05 43% off
Unit price
per
ISBN: 9780801304637
Estimated First-hand Retail Price: ₱4,249.35
Publisher: Longman Pub Group
Date of Publication: 1991-01-01
Format: Paperback
Related Collections: Business, Sociology
Goodreads rating: 3.67
(rated by 153 readers)

Description

This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research. The text has been divided into seven parts, each prefaced by a short overview of the section content. good background in the basic communication theories and the chapters have been resequenced for easier use by the student. theory and social sciences such as sociology and psychology. It is also designed to be a supplementary text for media and journalism courses.
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Communication Theories: understand media through theory (appeal)

This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.