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Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Marketing - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius

Marketing

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Reasons to read: 1. This book offers strategic techniques to create and execute successful marketing campaigns. 2. It provides valuable insights into consumer behavior and market trends. 3. With its focus on practical application, it equips readers with the skills to effectively promote products and services. 4. Whether you're a marketing professional or a business owner, this book will help you navigate the complex world of marketing and achieve measurable results.

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International Project Management - Thryft
Kathrin Koster

International Project Management

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If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.

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Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
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Nanette DeLuca, Matthew J. DeLuca

Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion

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If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.

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The Art And Craft Of Keepsake Photography Engagements And Weddings - How To Take Perfect Photos And Make Stunning Invitations, Announcements, Albums, Thank You Notes, And More - Thryft
Barbara Smith

The Art And Craft Of Keepsake Photography Engagements And Weddings - How To Take Perfect Photos And Make Stunning Invitations, Announcements, Albums, Thank You Notes, And More

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This book could be a good read for anyone looking to turn their special moments into cherished keepsakes. With clear instructions and practical tips, Barbara Smith guides you through the process of taking perfect photos and creating stunning invitations, albums, and more. Whether you're planning an engagement, wedding, or any other special occasion, this book will help you capture and preserve those memories for a lifetime.

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Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle

Up the Agency: The Funny Business Of Advertising

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This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.

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The Complete Idiot's Guide To Online Marketing - Thryft
Bill Eager, Cathy McCall

The Complete Idiot's Guide To Online Marketing

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This book is ideal for those who are just starting with online marketing. It simplifies the marketing process and provides valuable advice on how to effectively market products through various online channels such as email, promotions and surveys. The book is easy to read, comprehensive and informative, making it a worthwhile read for those interested in learning the basics of online marketing.

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Career Crossroads : A Headhunters Guide to Career Strategy - Thryft
Adrian Choo

Career Crossroads : A Headhunters Guide to Career Strategy

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Considering a career change can be daunting, but "Career Crossroads" by Adrian Choo acts like a compass for those moments. Whether you're graduating, in your prime working years, or approaching a later stage in your career, Choo's book breaks down concrete steps and strategies. It helps demystify the complexities of the job market and personal career planning, making it an essential tool to plan, pivot, and pursue career fulfillment, irrespective of where you currently stand in your professional journey.

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Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives
Kumaran Rajaram

Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives

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If you're navigating the intricate maze of modern education, either as an academic leader or in corporate management, this book could become your new compass. It's not just that it offers frameworks; it delves deep into transforming the very culture of learning—which is paramount in fostering future global leaders. It's a visionary's guide to making an impact on students and the educational structure as we know it.

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Essential Interviewing : A Programmed Approach to Effective Communication, International Edition - Thryft
D.R. Evans

Essential Interviewing : A Programmed Approach to Effective Communication, International Edition

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Essential Interviewing is a great read for individuals who want to master the art of interviewing. The book provides clear and specific instructions on interview skills, making it a great resource for professionals in various settings such as social work, counseling, nursing, personnel work, and human services. The book follows a programmed-learning model that has successfully trained members of helping professions for 30 years, making it a well-rounded guide for all professionals.

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Telecommunications : An Introduction to Electronic Media - Thryft
Lynne S. Gross

Telecommunications : An Introduction to Electronic Media

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This book would be a good read for those interested in telecommunications and electronic media. It provides a comprehensive overview of the industry covering programming practices, equipment, distribution networks, business practices, laws, and ethics. The book also includes up-to-date information on telephone and computer technologies. Users would appreciate the detailed information and history of the industry presented in an easy-to-understand format.

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Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.

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Photo Portfolio Success - Thryft
John Kaplan

Photo Portfolio Success

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This book is a must-read for photographers looking to build a successful portfolio. With advice from industry experts and stunning sample images, John Kaplan guides readers through the strategies and standards needed to get noticed in the ever-changing photography industry. Learn how to select, organize, and display your best work in various formats, and gain valuable insights on self-promotion and future growth. Whether you specialize in commercial, photojournalism, nature, wedding, or fine art photography, Photo Portfolio Success is your ultimate guide to creating a portfolio that sells and stands out from the competition.

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The IMS					IP Multimedia Concepts and Services in the Mobile Domain - Thryft
Miikka Poikselkä, Hisham Khartabil, Georg Mayer

The IMS IP Multimedia Concepts and Services in the Mobile Domain

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As our phones become smarter, our communication demands evolve. Dive into 'The IMS' to discover how this global standard is reshaping mobile connectivity for a multimedia-rich future. Whether you're in development, engineering, or simply fascinated by telecommunication advances, this book decodes complex systems into digestible insights, making it a must-read for staying ahead in the mobile domain.

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Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley

Marketing Strategy and Competitive Positioning

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If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.

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The Financial Professional's Guide to Persuading 1 or 1,000 - Thryft

The Financial Professional's Guide to Persuading 1 or 1,000

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If you're in the financial services game, communication can make or break your career. This book holds the key to mastering public seminars and presentations, offering strategies that could transform the way you showcase your services. Think of it as your personal coach for becoming the advisor everyone trusts and listens to, whether you're speaking to an individual or an auditorium.

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Branding For The Public Sector - Creating, Building And Managing Brands People Will Value - Thryft
Paul Temporal

Branding For The Public Sector - Creating, Building And Managing Brands People Will Value

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Recommendation: This book is a must-read for anyone working in the public sector or involved with non-profit organizations. With its practical strategies and real-life case studies, it provides valuable insights on how to apply effective branding techniques to create, build, and manage brands that will be valued by the public. By reading this book, you will gain a deep understanding of the importance of branding in the non-profit sector and learn how to use it as a tool for growth and prosperity. Don't miss out on the opportunity to transform your organization and make a meaningful impact in the public sector!

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1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

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Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.

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Building an Intranet For Dummies - Thryft
John W. Fronckowiak

Building an Intranet For Dummies

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This guide is perfect for business owners or managers who want to streamline communication and increase efficiency within their company. With clear instructions and a focus on essential technologies, Building an Intranet For Dummies is an easy-to-follow resource for creating an effective intranet system. Users can expect to learn how to improve corporate communications and create a better workflow overall.

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Branding - The Power Of Market Identity - Thryft
David E. Carter

Branding - The Power Of Market Identity

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This book is a comprehensive guide on creating and managing corporate or brand identity programs. It covers the latest trends and techniques in branding and provides insights into building strong brand identities. If you're a marketer, entrepreneur, or involved in branding, this book is an excellent resource to maximize your brand's power and impact. It offers practical advice, real-life case studies, and examples from leading brands that make it a must-read for anyone looking to build and strengthen their brand.

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Business Breakthrough French - Thryft
Brian Hill

Business Breakthrough French

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If you're venturing into the French business world or looking to polish your professional portfolio, "Business Breakthrough French" is an invaluable tool. This course is designed to help you grasp the language in a practical and relevant manner, well-suited for today's fast-paced business interactions. It's the linguistic leg-up you need to confidently navigate through francophone business environments.

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Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation - Thryft
Paul Noble

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation

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This book is a great resource for PR professionals looking to enhance their campaign evaluation skills. With case studies from around the world and insights from leading practitioners, it provides a comprehensive guide to designing and implementing effective evaluation methods. It is especially recommended for those seeking to improve the impact and success of their PR campaigns.

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Everyday Engineering - Thryft
Ideo, Andrew K. Burroughs

Everyday Engineering

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"Everyday Engineering" by IDEO can be a great read for individuals interested in design, creativity, and engineering. The book teaches readers to see the world through an engineer's perspective by analyzing the various structures and details present in our environment. The simple yet informative pictures used to illustrate how objects and environments behave over time make this book a captivating and educational read. Overall, this book has a unique and practical approach to understanding engineering, making it an excellent recommendation for anyone interested in design and engineering.

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People Styles at Work: Making Bad Relationships Good and Good Relationships Better - Thryft
Robert Bolton

People Styles at Work: Making Bad Relationships Good and Good Relationships Better

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Feeling perplexed by office dynamics? "People Styles at Work" could be your roadmap to smoother interactions. It helps you understand and adapt to various personality types, crafting better working partnerships. By reading this book, you gain insights into body language and behavior which are key in creating a more collaborative and less stressful work environment. Plus, its tips extend beyond the office, enhancing your personal connections.

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Public Relations Practices : Managerial Case Studies and Problems - Thryft

Public Relations Practices : Managerial Case Studies and Problems

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This book could be a good read for anyone interested in public relations, especially students of introductory public relations, public relations campaigns, cases & problems, business communications, management and society. It provides a wide variety of real-life cases for readers to analyze and study, helping them develop agile thinking in applying effective PR practices to different situations.

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Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt - Thryft
Lynn Williams

Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt

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If you've been stumbling over your words while trying to land that interview, this book could be your hidden ace. It's like having a career coach in your pocket, guiding every keystroke to help you articulate your strengths effectively. Just imagine having a templates galore that you can tweak to reflect your professional story, turning job search woes into wins.

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Influencing People - Thryft
Jenny Rogers

Influencing People

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This book could be a good read for anyone looking to enhance their professional skills and excel in their career. "Influencing People" provides a comprehensive guide on how to effectively persuade and gain influence, teaching readers the techniques needed to make their views heard and successfully navigate the business world. With practical exercises and questionnaires, this book offers a hands-on approach to self-development and empowers readers to become more influential and persuasive in their interactions.

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Business Vocabulary In Use Elementary - Thryft
Bill Mascull

Business Vocabulary In Use Elementary

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This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.

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50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview - Thryft

50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview

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This book would be a good read for anyone seeking to master the interview process. With 50 concise and winning answers, it provides valuable insights and guidance on how to confidently tackle any job interview. It covers everything you need to know to prepare yourself, making it an essential resource for job seekers.

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The Communication Catalyst - Thryft
Mickey Connolly, Richard Rianoshek

The Communication Catalyst

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The Communication Catalyst could be a good read for entrepreneurs and business leaders who want to improve their communication skills in a short amount of time. This book offers a unique approach to achieving a true competitive edge by focusing on speed-guaranteed communication skills that can yield more results per hour. Readers will appreciate the practical tips and strategies that can be implemented immediately in their businesses.

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Supply Chain Science - Thryft
Wallace J. Hopp

Supply Chain Science

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If navigating the complexities of supply chains seems daunting, "Supply Chain Science" can be your compass. Wallace J. Hopp makes the intricate world of supply chain management accessible with a blend of scientific approach and practical examples. You'll find it particularly helpful if you're a manager aiming to understand operational systems without getting bogged down by heavy math. Perfect for enhancing your strategic planning with grounded insights.

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Judgment: How Winning Leaders Make Great Calls
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Warren G. Bennis, Noel M. Tichy

Judgment: How Winning Leaders Make Great Calls

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If leadership or decision-making is your game, "Judgment" is like having elite coaches in your corner. It peels back the layers on what makes or breaks leaders at critical moments. The insights of Tichy and Bennis, packed with real-world examples from renowned CEOs, are invaluable. They don't just theorize; they equip you with a framework to make those tough calls yourself. This isn't just another leadership book; it's a guide for anyone who wants to understand the interplay between judgment and success.

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The Colored Brain Communication Field Manual: Practical Applications of Directive Communication Psychology and the Colored Brain to Work, Leaders - Thryft
Arthur Carmazzi

The Colored Brain Communication Field Manual: Practical Applications of Directive Communication Psychology and the Colored Brain to Work, Leaders

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If the workings of the mind and effective team communication pique your curiosity, this manual is tailor-made for you. Embrace Arthur Carmazzi's insights into brain processing patterns to elevate your personal and professional interactions. Understanding the colored brain concept can be a game-changer for fostering cooperation and realizing the potential within diverse groups and organizations. It's not just theory; it's a practice that could revolutionize your approach to teamwork and leadership.

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Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

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Whether you're attempting to climb the corporate ladder or just want to present your most polished self during social gatherings, "Fast Forward Your Etiquette" has practical tips that can help. Joshua Luke maps out a clear guide to navigating interpersonal interactions with grace. His advice is especially beneficial for those seeking to make a strong impression and build lasting professional and personal connections.

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Secrets of Power Problem Solving - Thryft
Roger Dawson

Secrets of Power Problem Solving

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If sleepless nights and daunting challenges sound familiar, "Secrets of Power Problem Solving" could be the game changer you need. Roger Dawson draws from vast experience to offer actionable insights that transform problem-solving from a dreaded task into an opportunity for growth. Think of this book as a toolkit, one that equips you with the mindset and methods to confidently tackle any issue that life throws your way. Whether it's for personal growth or professional development, these pages are bound to make a difference.

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How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them - Thryft
Jim Aitchison

How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

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This book could be a good read for those looking to gain insight into the world of advertising in Asia. With its compilation of the most successful campaigns, it provides valuable business tools for marketers. The book's division into specific product categories allows for easy comparisons and caters to a wide variety of marketers. Get ready to unlock the secrets to successful advertising in Asia with this comprehensive guide.

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E-Newsletters That Work - Thryft
Michael J. Katz

E-Newsletters That Work

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This book can be a good read for business owners, marketers, and entrepreneurs that want to learn effective ways of engaging their customers through newsletters. Michael J. Katz provides practical techniques on how to compose and design newsletters that capture the attention of customers and lead to increased engagement, referrals, and sales. Users would review this book positively for its clear and actionable guidance on newsletter writing and design.

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Perfect Phrases for the Perfect Interview
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Carole Martin

Perfect Phrases for the Perfect Interview

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Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.

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British Design and Art Direction - The 34th Annual of the Best in British and International Advertising and Design. 1996 - Thryft
Various

British Design and Art Direction - The 34th Annual of the Best in British and International Advertising and Design. 1996

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If you're intrigued by creative advertising that's not only impactful but also aesthetically pleasing, this annual compilation is a treasure trove. As someone who appreciates the blend of commerce and art, you'd be fascinated by the range of innovative designs and campaigns that set the pace in the industry for that year. It's like a time capsule of visual communication excellence that continues to inspire.

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Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

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If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.

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Power Interviews: Job Winning Tactics from Fortune 500 Recruiters - Thryft
Neil Yeager, Lee Hough

Power Interviews: Job Winning Tactics from Fortune 500 Recruiters

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Heading into an interview can be nerve-wracking, but "Power Interviews" is like having a coach in your corner who knows all the plays of the corporate giants. The book doesn't just prep you with potential questions; it helps you dive into the psychology of interviewing, giving you the tools to read the situation and react effectively. You'll feel prepared to handle the curveballs and close the deal with confidence, potentially turning that interview into a career-defining moment.

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The Official Guide for GMAT Verbal Review - Thryft
GMAC

The Official Guide for GMAT Verbal Review

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This work focuses on the verbal skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as reading comprehension, critical reasoning, sentence correction and analytical writing assesment.

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Standing Ovation - Thryft
James C. Humes

Standing Ovation

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Recommendation: Standing Ovation is an excellent book for anyone hoping to overcome their fear of public speaking and deliver captivating speeches. With practical tips on effective speech writing, using humor and anecdotes, and engaging with hostile audiences, this book is perfect for those who want to take their public speaking skills to the next level. The author's extensive experience in the field makes this book a valuable resource for anyone who wants to make a lasting impression on their audience.

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Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work - Thryft
Laurie Dicker

Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work

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If you're dealing with office tension or leadership challenges, Laurie Dicker's book could be a valuable asset. It’s filled with straightforward strategies that are easy to put into action, empowering you to transform workplace conflicts into opportunities for growth and collaboration. Anyone eager to foster respect and resolve disputes fairly would find this book remarkably useful.

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UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service - Thryft

UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

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If you're keen on elevating the customer experience and driving loyalty, this book is your guide. Ron Kaufman provides engaging stories that illustrate the do's and don'ts of customer service. By exploring both successes and failures, you'll gain a clearer understanding of what truly sets companies apart in the realm of service excellence. It's a treasure trove of ideas to keep your service game top-notch.

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Perfect Phrases for Business Letters
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Ken O'Quinn

Perfect Phrases for Business Letters

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If crafting a compelling business letter feels daunting, or if you've ever found yourself struggling to find the right words to convey your message professionally, "Perfect Phrases for Business Letters" could be your go-to guide. Imagine feeling confident as you draft proposals, motivate your team, or engage with customers, thanks to this book's treasure trove of diplomatic and precise phrases tailored to meet your business needs.

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Beginning ASP Databases - Thryft
Thearon Willis

Beginning ASP Databases

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This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.

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Intercultural Business Communication - Thryft
Lillian H. Chaney

Intercultural Business Communication

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This book provides practical guidelines and information on conducting negotiations, writing business letters, and navigating intercultural communication in international business. It offers a unique perspective that could be helpful for business professionals and students dealing with global communication.

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Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

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If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.

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International Marketing - A Global Perspective - Thryft
Lee Dahringer, Hans Muhlbacher

International Marketing - A Global Perspective

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This book is an essential read for business owners who are looking to expand their market beyond their domestic borders. It provides an in-depth analysis of global marketing strategies, including case studies and real-life examples. The authors cover diverse topics such as cultural differences, market research, and international product positioning. Reviewed as an informative and comprehensive guide, it is recommended for anyone seeking to venture into the global marketplace.

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Write It Now! - A Timesaving Guide To Writing Better Proposals, Memos, Letters, And More - Thryft
William C. Paxson

Write It Now! - A Timesaving Guide To Writing Better Proposals, Memos, Letters, And More

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Tells how to organize one's notes, describes the requirements of reports, minutes, critiques, analyses, policy directives, and instructions, and shares sample formats

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.