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Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin

Communication Theories : Origins, Methods, Uses in the Mass Media

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This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.

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Doing Business in Europe - Thryft
Gabriele Suder

Doing Business in Europe

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"Doing Business in Europe is a comprehensive guide that offers valuable insights for students and practitioners who want to learn about the complexities and opportunities present in the region's business landscape. The book covers important topics such as lobbying, SMEs, and globalization and provides real-life case studies to make the learning process more engaging. With an easy-to-read format, this book is a great resource for anyone looking to do business in Europe and beyond."

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Why Take Action? - Thryft
Teo Aik Cher

Why Take Action?

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This book could be a good read for anyone looking for inspiration and practical steps to take action towards their goals. The author provides insightful stories and actionable advice. The most distinctive feature of this book is its focus on personal responsibility and accountability for one's own success. Overall, readers would find this book a motivating and empowering read.

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Fantastic Folders And Exceptional Envelopes - A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft
Jenny Sullivan, Patricia Belyea

Fantastic Folders And Exceptional Envelopes - A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals

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"Fantastic Folders And Exceptional Envelopes" is a must-read for any professional who wants to make a lasting, positive impression on clients and potential customers. The book provides readers with a wealth of practical strategies for creating eye-catching, functional custom carriers that are sure to stand out in today's crowded marketplace. From unique closures to innovative flap styles, this book covers all the necessary technical details while also providing plenty of inspiration for creative designs. With "Fantastic Folders And Exceptional Envelopes" at your side, you'll be well-equipped to make your business communications more effective than ever before.

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Media Relations: Issues and Strategies - Thryft
Jane Johnston

Media Relations: Issues and Strategies

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If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.

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Why Didn't You Say That in the First Place? : How to be Understood at Work - Thryft
Richard Heyman

Why Didn't You Say That in the First Place? : How to be Understood at Work

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This book would be a good read for anyone struggling with communicating effectively at work. It teaches you techniques to ensure mutual understanding with your coworkers and how to have clear conversations that can prevent misunderstandings. The book includes anecdotes, illustrations, and checklists that make it easy to apply the strategies in everyday situations. Users would review this book as an excellent resource for improving communication skills in the workplace.

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U.S. Vs Microsoft : The Inside Story of the Landmark Trial - Thryft
Steve Lohr, Joel Brinkley

U.S. Vs Microsoft : The Inside Story of the Landmark Trial

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This book is a must-read for anyone interested in understanding the high-stakes legal battle that shook the tech industry. With exclusive access to behind-the-scenes information and expert analysis from The New York Times, it offers a fascinating insider account of the trial's events, the ruling, and the broader implications for entrepreneurs and capitalism. Whether you're an aspiring entrepreneur or simply fascinated by legal dramas, this book will leave you with a deeper understanding of the landmark case and its impact on the world of technology.

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10,001 Time-saving Ideas - Thryft
Liz Connolly

10,001 Time-saving Ideas

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This book could be a useful read for busy individuals who are looking for practical ways to streamline their daily activities. With 10,001 time-saving ideas, it can help readers save time in various aspects of their lives, from renovating to cooking. The book's most unique feature is its comprehensive nature, encompassing a wide range of time-saving tips that anyone can benefit from.

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The Bluffer's Guide to Management - Thryft
John Courtis

The Bluffer's Guide to Management

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The Bluffer's Guide to Management is a great read for individuals who want to gain a basic understanding of management. The book presents its content in a concise and simplified manner, making it easy to comprehend and retain the information. The unique feature of this book is that it doesn't try to overload readers with too much information but instead focuses on the essentials. Overall, users are likely to find this book a valuable asset in their quest for knowledge.

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10 Secrets I Learned from The Apprentice
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Beth Gottfried, Anthony Parinello

10 Secrets I Learned from The Apprentice

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If you're intrigued by the cutthroat dynamics of reality shows like The Apprentice and wonder if there's a practical application for such strategies in real-world business, this book might resonate with you. Reflecting on the behaviors and tactics of contestants and Trump, it offers insights into aggressive, confident approaches to climbing the corporate ladder. The lessons framed here could give your career playbook an edgy, competitive twist.

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Marketplace Miracles - Thryft
Rick Heeren

Marketplace Miracles

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Recommended for individuals seeking to infuse faith into their business and community practices. The author shares real-life examples of successful transformation in businesses, schools, and communities through the integration of faith. By emphasizing aligning one's thinking with God's, meeting people where they are, and providing excellent service, readers can transform their communities.

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Real Money Real Estate - Winning the Real Estate Game - Thryft
Bradley J Sugars

Real Money Real Estate - Winning the Real Estate Game

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Diving into "Real Money Real Estate" feels like getting direct mentoring from a seasoned pro. Bradley J Sugars breaks down complex industry jargon and makes the high-stakes game of property investment much more approachable. If making smart and profitable real estate choices means something to you, consider this your hidden playbook.

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Marketing Genius - Thryft
Peter Fisk

Marketing Genius

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"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.

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Divided Labours - An Evolutionary View Of Women At Work - Thryft
Kingsley Browne

Divided Labours - An Evolutionary View Of Women At Work

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"Divided Labours" delves into the realm where evolutionary science and gender studies converge, offering a thought-provoking perspective on women's roles in the workplace. If you're fascinated by the interplay of biology and sociology, particularly how evolutionary theories can explain the professional experiences of women, this book will stimulate not just your intellect but also your conversations about contemporary workplace dynamics.

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Gats 2000 : New Directions in Services Trade Liberalization - Thryft
Robert M. Stern, Pierre Sauveu

Gats 2000 : New Directions in Services Trade Liberalization

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This book provides an insightful analysis of the GATS, and the second-generation issues it raises for services trade. The experts contributing to this volume break down difficult concepts in a clear, concise manner, making it an essential read for policymakers and practitioners working on services trade issues.

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The Crunch - Thryft
Alex Brummer

The Crunch

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Recommendation: "The Crunch" is a must-read for anyone interested in understanding the complexities of the global financial crisis. Through the lens of greed, mismanagement, and government paralysis, Alex Brummer provides a gripping insider account that will leave you both shocked and enlightened. This book exposes the devastating impact on individuals and the economy, making it impossible to ignore the lasting consequences of this crisis.

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Practical Knowledge Management - Thryft
Siew Ning Kan

Practical Knowledge Management

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This book is a must-read for individuals who want to improve their ability to manage and utilize information effectively. Practical Knowledge Management provides practical strategies and insights to help you organize and make the most of the vast amount of information available to you. With this book, you will learn how to efficiently capture, organize, and retrieve information, giving you a competitive edge in today's information-driven world. Get ready to unlock the power of organized knowledge and transform the way you work and learn.

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Managing At The Leading Edge: Navigating And Piloting Business Strategy At Critical Moments - Thryft
Tom Rose

Managing At The Leading Edge: Navigating And Piloting Business Strategy At Critical Moments

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Recommendation: - This book is a must-read for leaders who want to successfully navigate and pilot their organizations through turbulent times. Drawing on insights from high-performing sailing practices, the author provides a practical roadmap for achieving leadership success in a dynamic business environment. Through case studies and tools, you will learn how to effectively execute critical tasks such as accountability, problem-solving agility, and engagement. With this book, you will gain the capabilities to drive change and achieve high performance in your organization.

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Loops: The Seven Keys to Small Business Success - Thryft
Mike Chaet, Stephen Lundin, Vince Moravek

Loops: The Seven Keys to Small Business Success

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Loops: The Seven Keys to Small Business Success could be a good read for you if you're a budding entrepreneur looking for practical advice. This book takes you on a journey through the eyes of Tony, a business student, as he learns valuable lessons about what it takes to run a successful small business. Through a unique blend of storytelling and real-world examples, Loops offers actionable insights and strategies that can help you navigate the challenges of entrepreneurship. Get ready to unlock the secrets to small business success!

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$1,000,000 in Property in One Year - Thryft
Steve McKnight

$1,000,000 in Property in One Year

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If property investment has caught your eye but the shifting sands of the market intimidate you, "1,000,000 in Property in One Year" could be your guiding compass. Steve McKnight's book not only offers insight into adapting to a changing economic landscape, but also gives practical strategies that helped real investors thrive against the odds. It's an invigorating blend of motivational success stories and actionable investment education that might just be the catalyst for your own property journey.

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How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them - Thryft
Jim Aitchison

How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

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This book could be a good read for those looking to gain insight into the world of advertising in Asia. With its compilation of the most successful campaigns, it provides valuable business tools for marketers. The book's division into specific product categories allows for easy comparisons and caters to a wide variety of marketers. Get ready to unlock the secrets to successful advertising in Asia with this comprehensive guide.

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Write To Sell - The Ultimate Guide To Great Copywriting - Thryft

Write To Sell - The Ultimate Guide To Great Copywriting

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If you want your words to make an impact and sell, "Write to Sell" is the practical handbook you need. Andy Maslen delivers actionable advice, case studies, and exercises that will sharpen your copywriting skills. This book is the tool you require to turn your writing into a powerful selling machine, whether you're a seasoned writer or just starting out.

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Introduction to Managerial Accounting 8th Edition - Thryft
Ray Garrison, Peter Brewer, Eric Noreen

Introduction to Managerial Accounting 8th Edition

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If you're stepping into the waters of managerial accounting, Brewer's book is like having a compass. It's engaging and breaks down complex concepts into digestible chapters, which is particularly beneficial if you're not planning to become an accountant but need to grasp the essentials for another business role. Imagine finding clarity in a subject that can be daunting – that's what Brewer offers for future managers, marketers, or finance professionals like you.

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Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong

Marketing Management: Asian Perspectives

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This book would be a great read for business professionals who are looking to expand their knowledge on marketing in the Asian region. It presents insights and empirical data that offers unique perspectives into consumer behavior and marketing activities in the region. The book is structured to challenge readers while providing up-to-date information on marketing in different countries. It includes real case scenarios which makes it practical and useful for anyone seeking to apply relevant concepts to their day-to-day business activities.

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Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.

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Supporting Service Level Agreements On IP Networks - Thryft
Dinesh C. Verma

Supporting Service Level Agreements On IP Networks

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This book is great for network engineers and architects looking to build a robust network capable of supporting virtual private networks and multicast traffic. With the help of off-the-shelf components, you'll learn to create SLA solutions, and verify their performance to support IPv6 networks. The author, Dinesh Verma, provides in-depth explanations to help you deploy effective SLAs.

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Marketing Management: An Asian Perspective - Thryft
Philip Kotler

Marketing Management: An Asian Perspective

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If you're delving into the depths of marketing with a desire to understand the unique challenges and strategies relevant to Asia, this is your read. Philip Kotler offers a rich blend of theory and practice, examining how economic turmoil has shaped marketing's evolution in the region, essential for anyone looking to succeed in these vibrant markets.

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Water Cooler Diaries: Women across America Share Their Day at Work - Thryft
B.K. Rakhra, Joni B. Cole

Water Cooler Diaries: Women across America Share Their Day at Work

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Recommendation: This book is a collection of captivating real-life stories from women across America, giving you an intimate glimpse into their diverse work lives. Through their daily diaries, you'll immerse yourself in the challenges, triumphs, and hilarious moments of owning a business, working from home, or navigating cubicle-laden offices. From fashion designers to life coaches and everything in between, these stories will inspire and resonate with anyone looking for a behind-the-scenes view of different careers and the women who conquer them.

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20 Must Ask Questions for Every Property Investor
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Margaret Lomas

20 Must Ask Questions for Every Property Investor

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If you're looking to dip your toes into property investment, Margaret Lomas's book could be an invaluable resource. By focusing on 20 critical questions, Lomas guides you through the analytical process of identifying worthwhile investments. This is not about shortcuts but rather about building a solid foundation for making informed decisions, stepping away from the hype and ensuring you're poised for long-term success in the property market.

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Deals from Hell: M&A Lessons that Rise Above the Ashes - Thryft
Arthur Levitt Jr., Robert F. Bruner

Deals from Hell: M&A Lessons that Rise Above the Ashes

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If M&A intrigues you, "Deals from Hell" is quite an enlightening read. Bruner provides not just a list of what not to do, but analyzes where others have stumbled, packaging these hard-earned lessons into compelling narratives. For anyone stepping into the complex dance of mergers and acquisitions, understanding these cautionary tales could be the difference between a deal's success or joining the ranks of cautionary tales.

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Market-Based Management: United States Edition - Thryft
Roger J. Best

Market-Based Management: United States Edition

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If you're pursuing an MBA or you're a business professional looking to sharpen your marketing strategy, "Market-Based Management" is definitely your ally. Roger Best has crafted a resource that transcends mere theory, providing practical tools and metrics for measuring performance. This book will likely change the way you think about marketing's role in a business's success, offering clear, strategic insights tailored for real-world application.

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1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

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Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.

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Super Investing: 5 Proven Methods for Beating the Market and Retiring Rich - Thryft
Bill Bodri

Super Investing: 5 Proven Methods for Beating the Market and Retiring Rich

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If you've been searching for real strategies that real people have used to build their fortunes, "Super Investing" might just redefine your approach to investing. Bill Bodri's book isn’t about fleeting trends; it's a collection of proven strategies that have stood the test of time and economic turmoil. By understanding and applying these methods, you could potentially see your investments grow significantly, laying the foundation for a comfortable and perhaps even an early retirement. It’s particularly valuable because it doesn't just focus on the good times but also prepares you for financial crises, offering a well-rounded guide to personal wealth management.

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The Management of Strategy : Concepts and Cases, International Edition - Thryft
Michael A. Hitt

The Management of Strategy : Concepts and Cases, International Edition

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This book would be a great read for business students and professionals looking to enhance their understanding of strategic management. It offers a unique perspective by integrating the classic industrial organization model with the resource-based view of the firm. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. Additionally, the book features engaging video cases, online teaching tools, and a complete electronic business library to keep the study current and relevant. Readers can expect to gain insights into how businesses establish sustained competitive advantage and to be prepared to face the broad range of critical issues confronting contemporary managers.

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International Public Relations : A Comparative Analysis - Thryft
Ni Chen, Hugh M. Culbertson

International Public Relations : A Comparative Analysis

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This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.

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Extreme Financial Risks - From Dependence To Risk Management - Thryft
Didier Sornette, Yannick Malevergne

Extreme Financial Risks - From Dependence To Risk Management

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"Clearly elucidates extreme financial risks associated with rare events such as financial crashes. The highlight of the book is the delineation of various copulas in conjunction with financial dependences among different assets of a portfolio. In particular, the insightful discussion on quadrant and orthant dependences casts new light on the connection between marginal models and financial dependence...brings a vivid portrayal of the subject." -- MATHEMATICAL REVIEWS

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Business Reengineering: The Survival Guide - Thryft
Dorine C. Andrews

Business Reengineering: The Survival Guide

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This book is a must-read for anyone tasked with leading business reengineering efforts. It offers practical and street-smart advice, guiding readers through the entire process of organizational change. With its tried-and-tested approach, it covers all aspects, from policies and technology to relationships and rewards. The 8-step methodology outlined in the book ensures effectiveness and efficiency. It also provides insights into common obstacles and how to overcome them. After reading this book, you'll be equipped to lead successful reengineering projects and transition into a continuous improvement mindset.

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Economics Gone Astray - Thryft
Bluford H. Putnam, Erik Norland, K.T. Arasu

Economics Gone Astray

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This book would be a good read for anyone interested in understanding macroeconomics without getting lost in technical details. Economics Gone Astray offers accessible explanations of key economic concepts, making it suitable for a wide range of readers, from investors looking to gain insights into market behavior, to students wanting to grasp the consequences of policy decisions. With its clear charts and refreshing insights, this book provides a unique perspective on complex economic issues, making it a valuable resource for anyone seeking a deeper understanding of the subject.

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Operations Management - Thryft
Howard Barnett

Operations Management

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This book is an excellent resource for students and managers alike as it explains in simple language how an organization utilizes its resources to turn them into its final product. The book offers various learning objectives, activities and review questions to reinforce understanding. A unique feature of the book is its practical approach that provides real-world examples to help managers become more effective.

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Introduction to Management Accounting, Chap. 1-17 : International Edition - Thryft
Charles T. Horngren

Introduction to Management Accounting, Chap. 1-17 : International Edition

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If you're delving into management accounting, this book by Horngren, Sundem, and Stratton is incredibly valuable. It offers a rigorous walkthrough of accounting principles with a clear emphasis on their application in decision-making. The interactive components, like critical thinking exercises, keep you engaged, ensuring you're not just memorizing but truly understanding and learning to use cost information effectively. Whether you're a student or a professional brushing up on skills, the decision-making focus of this book will equip you with a strong foundation in management accounting.

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Group Dynamics - Thryft
Donelson R. Forsyth

Group Dynamics

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"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."

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New Era of Management - Thryft
Richard Daft (Author)

New Era of Management

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"New Era of Management" is an excellent resource for individuals seeking to build a strong foundation in managerial principles. The book covers the four main functions of management and provides cutting-edge exercises and examples to help readers develop the innovative skills necessary to succeed in today's rapidly changing business world. Additionally, the accompanying technology-driven package, featuring Hollywood film scenes that demonstrate management principles in action, is both engaging and informative. Overall, "New Era of Management" is a comprehensive and effective guide for individuals looking to build a successful career in management.

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Effective Leadership: A Practical Guide to Leading Your Team to Success - Thryft

Effective Leadership: A Practical Guide to Leading Your Team to Success

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This book is a must-read for anyone looking to enhance their leadership skills. Malcolm Bird provides practical strategies and insights on how to effectively lead a team towards success. His expertise shines through as he offers actionable advice that is easy to implement in real-world scenarios. By reading this book, you will gain the knowledge and tools to become an empowering leader, capable of driving your team towards excellence effortlessly.

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Value Investing in Growth Companies : How to Spot High Growth Businesses and Generate 40% to 400% Investment Returns - Thryft
Rusmin Ang, Victor Chng

Value Investing in Growth Companies : How to Spot High Growth Businesses and Generate 40% to 400% Investment Returns

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Diving into this book could be incredibly rewarding if you're keen on tapping into the burgeoning Asian markets. The authors have crafted a unique "jigsaw puzzle" model which adeptly combines value investing principles with the pursuit of high-growth opportunities. This approach demystifies the process and provides actionable insights for investing in companies poised to potentially yield anywhere from 40% to 400% returns. It's a strategy that could align well with ambitious, growth-focused portfolios.

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Basics of Anaerobic Digestion - Thryft
Randa Osman

Basics of Anaerobic Digestion

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Interested in sustainable technology? "Basics of Anaerobic Digestion" delves into how breaking down organic waste can be more than just disposal. It's quite the eye-opener about turning waste into useful energy and by-products, offering a scientific yet accessible perspective for anyone looking into renewable energy or waste management. If you want to understand a practical approach to an environmentally-friendly biotechnological process, this is for you.

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Labor Economics - Thryft
George J. Borjas

Labor Economics

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If you're fascinated by the dynamics of the workforce and how economic theories apply to the labor market, Borjas' "Labor Economics" could be an enlightening pick for you. It’s praised for weaving together traditional concepts with contemporary research, striking a balance that could both broaden your understanding and deepen your appreciation for the subject. It’s not just a textbook but a conversation starter in the field of labor economics.

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Start Up!: How to start a successful business from absolutely nothing - what to do and how it feels - Thryft
Liz Jackson

Start Up!: How to start a successful business from absolutely nothing - what to do and how it feels

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If you're feeling the entrepreneurial itch but think you lack the resources, "Start Up!" by Liz Jackson will resonate with you. Liz's personal anecdotes lend authenticity to the practical advice she gives, making the insurmountable task of starting a business from scratch seem doable. It's not just a roadmap; it feels like a conversation with a mentor who's been in the trenches.

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The Winning Investment Habits - Thryft
tier-mark

The Winning Investment Habits

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The Winning Investment Habits is a book for anyone seeking to improve their financial acumen. Mark Tier distills years of experience into simple yet effective habits that can lead to financial success. Users who have read this book praise it for its practicality and actionable steps.

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Marketing and the Social Environment: A Readings Text - Thryft

Marketing and the Social Environment: A Readings Text

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This book is great for individuals who are interested in understanding how the contemporary social environment affects marketing strategies. It provides a comprehensive discussion on how businesses should make use of their resources productively by identifying social trends that may contribute to better marketing performance and helps readers navigate marketing challenges within the changing global social context.

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Principles of Managerial Finance - Thryft
Lawrence J. SanDiego State University Gitman

Principles of Managerial Finance

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If you're currently studying finance or venturing into a management role, Gitman's "Principles of Managerial Finance" could serve as an invaluable guide. It's not merely a textbook; it's a comprehensive roadmap that blends theory with real-world application, peppered with contemporary examples that make the dry subject matter come to life. Its unique angle on ethics will ensure your financial decisions are as socially responsible as they are strategically sound.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.