Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Fooled by Randomness : The Hidden Role of Chance in Life and in the Markets - Thryft
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Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable? This book is the word-of-mouth sensation that will change the way you think about business and the world. It is all about more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than skill. It is only because we fail to understand probability that we continue to believe events are non-random, finding reasons where none exist. This irreverent bestseller has shattered the illusions of people around the world by teaching them how to recognize randomness. Now it can do the same for you.
How to Build a Billion Dollar App : Discover the secrets of the most successful entrepreneurs of our time - Thryft
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George Berkowski | Piatkus

How to Build a Billion Dollar App : Discover the secrets of the most successful entrepreneurs of our time

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Goodreads rating: 4.14

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How to Build a Billion Dollar App is a fascinating guide that provides a deep dive into the world of billion-dollar apps, and serves as an essential reading for anyone trying to build the next must-have app. The author George Berkowski shares exclusive insights and behind-the-scenes stories of the success stories of billion-dollar-app club members, including Instagram, WhatsApp, Snapchat, Candy Crush, and Uber. The book offers practical advice on how to convert an idea into a spectacularly successful mobile business, including finding a co-founder, building a team, attracting millions of users, and juggling the pressures of being the CEO of a billion-dollar company.
The Upside of Irrationality : The Unexpected Benefits of Defying Logic at Work and at Home - Thryft
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Lẽ phải của phi lý trí không phải là một cuốn sách hàn lâm khô khan chỉ toàn lý thuyết, mà nó được sử dụng dữ liệu từ những thí nghiệm thú vị và độc đáo dẫn đến những kết luận hấp dẫn về cách thức – và nguyên nhân tại sao chúng ta hành động như vậy. Từ những thái độ tại nơi làm việc của chúng ta, cho tới những mối quan hệ lãng mạn, tới việc chúng ta luôn tìm kiếm mục đích cuộc đời mình, Ariely lý giải cách thức phá vỡ những khuôn mẫu bi quan trong suy nghĩ và hành vi của chúng ta để đưa ra những quyết định tốt hơn. Cuốn sách kỹ năng này sẽ thay đổi cách thức chúng ta nhận thức bản thân trong công việc và trong gia đình – và soi xét các hành vi phi lý trí của chúng ta dưới một thứ sắc thái ánh sáng hoàn toàn mới mẻ. Đọc Lẽ phải của phi lý trí – một cuốn sách lãnh đạo và quản lý hữu ích, bạn sẽ biết nhiều điều như:- Tại sao những khoản tiền thưởng lớn lại có thể khiến các CEO làm việc kém hiệu quả hơn?- Làm cách nào mà những định hướng rối rắm lại hữu ích đối với chúng ta?- Tại sao việc trả thù lại quan trọng?- Tại sao có một sự khác biệt rất lớn giữa điều mà chúng ta nghĩ là sẽ khiến chúng ta hạnh phúc và những thứ thực sự khiến chúng ta hạnh phúc?- Và rất nhiều phát hiện thú vị khác.
Zone to Win : Organizing to Compete in an Age of Disruption - Thryft
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"Zone to Win" is a practical guidebook for established enterprises to overcome limitations and succeed in a disruptive business world. Geoffrey Moore's vast experience and consulting work with companies like Salesforce and Microsoft have made this book a powerful tool for businesses looking to grow and embrace innovation. This book offers a step-by-step guide for spurring growth, initiating mergers and acquisitions, and standing out among competitors. Highly recommended for executives and entrepreneurs looking for practical solutions.
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue - Thryft
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The Membership Economy could be a good read for business owners or entrepreneurs seeking to implement membership or subscription-based models for their company. This book offers guidance on how to turn ordinary customers into loyal members and how to create self-generating revenue streams. The author provides real-life examples of successful membership models used by established companies such as AmEx and Weight Watchers, as well as smaller dot-coms like SurveyMonkey and Pandora.
The Honest Truth about Dishonesty : How We Lie to Everyone---Especially Ourselves - Thryft
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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others
The Barefoot Investor : The Only Money Guide You′ll Ever Need - Thryft
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Scott Pape | Wiley

The Barefoot Investor : The Only Money Guide You′ll Ever Need

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Goodreads rating: 4.39

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Recommendation: This book is a game-changer for anyone looking to take control of their finances. Scott Pape's step-by-step formula makes managing money simple and achievable, even for those without a background in finance. From saving for a house deposit in record time to doubling your income, Pape's advice is practical and backed by real-life success stories. With a glass of wine in hand, you'll be able to sketch out a financial plan on the back of a napkin and spend just 10 minutes a week managing your money effectively. Say goodbye to financial stress and hello to a brighter financial future with The Barefoot Investor.
Why the Rich Are Getting Richer - Thryft
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Robert T. Kiyosaki | Plata Publishing

Why the Rich Are Getting Richer

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Recommendation: This book is a must-read for anyone who wants to challenge traditional beliefs about money and learn unconventional strategies for achieving financial success. Robert Kiyosaki, the author of the international best-seller Rich Dad Poor Dad, provides insights on why the gap between the rich and everyone else is widening and how traditional education can hinder financial growth. With thought-provoking ideas and real-life examples, Kiyosaki challenges conventional wisdom and offers a fresh perspective on building wealth. Get ready to expand your financial knowledge and explore new strategies for achieving financial independence.
Purple Cow, New Edition : Transform Your Business by Being Remarkable - Thryft
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Purple Cow could be a good read for entrepreneurs and business owners looking to make their products and companies more remarkable. Seth Godin inspires readers to think outside the box and create products that are worth marketing. His stories about companies like Starbucks and Apple serve as great examples of what it means to be a remarkable product. This book could help users stand out in their industry and gain a competitive edge.
Thinking, Fast and Slow - Thryft
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Daniel Kahneman | Farrar, Straus And Giroux

Thinking, Fast and Slow

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Goodreads rating: 4.18

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This book is an insightful and practical guide to understanding how we think and make decisions. It explores the fast and intuitive System 1 and the slower, more logical System 2 and how they shape our judgments and choices in our personal and professional lives. Through engaging conversations, Kahneman provides practical and enlightening insights into how we can tap into the benefits of slow thinking and guard ourselves against mental glitches. This book is a must-read for anyone looking to improve their decision-making skills.
Antifragile : Things That Gain from Disorder - Thryft
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Nassim Nicholas Taleb | Random House

Antifragile : Things That Gain from Disorder

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Goodreads rating: 4.1

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Antifragile by Nassim Nicholas Taleb is a must-read for anyone looking to navigate our uncertain world. The book provides a revolutionary way to think about uncertainty and risk, proposing that the key to success is not resilience but antifragility, which thrives and gets stronger amidst chaos and disorder. Taleb's witty and erudite analysis stretches across a range of topics, from personal finance to political systems, and is backed by both ancient wisdom and modern research. Overall, Antifragile is an ambitious and thought-provoking read that may just change the way you see the world.
Thinking, Fast and Slow - Thryft
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Daniel Kahneman | Farrar, Straus And Giroux

Thinking, Fast and Slow

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A highly recommended book for those who are interested in understanding how the human mind works and its impact on making decisions. The book provides a clear insight into the two systems that drive the way we think and helps to understand cognitive biases that may create obstacles in decision-making processes. Kahneman offers useful techniques and practical insights that can help in making more deliberate and logical choices.
The Adaptation Advantage : Let Go, Learn Fast, and Thrive in the Future of Work - Thryft
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The Adaptation Advantage provides a practical guide to navigating the complex and rapidly changing future of work. Through insightful interviews with executives and thought leaders, the authors explore how work and leadership are evolving, and offer actionable advice for how individuals and organizations can adapt to thrive in this new era. The book's most unique and distinctive feature is its emphasis on embracing change as a means to unlock human potential, rather than fearing or resisting it. Readers will come away with a new perspective on work and a toolkit for pursuing purpose-driven careers.
The New Case for Gold - Thryft
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James Rickards | Portfolio

The New Case for Gold

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Goodreads rating: 4.0

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This book is a must-read for those who want to understand the importance of gold as a tool for preserving wealth. James Rickards provides a historical and theoretical perspective on the role of gold in international finance and argues that a return to the gold standard is inevitable. His insights on potential market volatility and central banking policies make a compelling case for purchasing gold as a hedge against economic collapse. This book is especially relevant for investors, bankers, and anyone interested in alternative forms of currency.
Doing Good Better: Choices And Paradigms In The Social Ecosystem - Thryft
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This book is a must-read for anyone looking to navigate the social ecosystem and make a positive difference in the world. Willie Cheng delves deep into the intricate web of choices and paradigms that shape our society, offering thought-provoking perspectives and practical insights. With a wealth of research, case studies, and personal experiences, Cheng sheds light on the challenges faced by nonprofits, businesses, and individuals in their pursuit of doing good. Through his engaging writing style, he empowers readers with the knowledge and tools to navigate the complexities of social impact and take meaningful action. Get ready to unlock a new level of effectiveness in making a difference.
The Rational Optimist : How Prosperity Evolves - Thryft
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Matt Ridley | Fourth Estate

The Rational Optimist : How Prosperity Evolves

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"The Rational Optimist" is an ideal read for those who want to understand the positive progress human beings have made as a species. The book argues against pessimism and doubts about the future, using historical data to show that while past obstacles have been overcome, future challenges can also be tackled with the same human spirit of innovation and progress. Ridley's style is engaging and a must-read for those who want to be inspired and hopeful about the future.
The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Thryft
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The Lean Startup by Eric Ries emphasizes the importance of validated learning, rapid experimentation and adapting to feedback for building successful start-ups. This book is perfect for entrepreneurs who want to create innovative products and services that are both efficient and profitable. The book's focus on learning from mistakes and continually iterating helps in building a sustainable business model.
Mainspring of Human Progress - Thryft
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Henry Grady Weaver | Foundation For Economic Education

Mainspring of Human Progress

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Goodreads rating: 4.06

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Mainspring of Human Progress is a book that explores the history of human progress, particularly in the area of food production. It delves into the factors that have led to the eradication of hunger in modern times and takes the reader on an investigative journey to understand the mechanisms that make it possible. This book is highly recommended for anyone interested in the history of human development, as it offers a fresh, in-depth perspective on the topic.
Bounce : Mozart, Federer, Picasso, Beckham, and the Science of Success - Thryft
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“A cutting edge dissection—and ultimate destruction—of the myth of innate talent in the pursuit of excellence. Syed synthesizes his evidence with the precision of an academic, writes with the fluidity of a journalist, and persuades with the drive of a sportsman. Read this book now—before its too late. There are no excuses!” — Mark Thomas, Professor of Evolutionary Genetics, University College London In the vein of the international bestselling Freakonomics , award-winning journalist Matthew Syed reveals the hidden clues to success—in sports, business, school, and just about anything else that you’d want to be great at. Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping Point will find many interesting and helpful insights in Bounce .
Rich Dad's Retire Young Retire Rich : How to Get Rich Quickly and Stay Rich Forever! - Thryft
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Dall'autore di "Padre ricco padre povero", ecco il libro su come Robert e Kim Kiyosaki hanno iniziato da zero e hanno raggiunto la libertà finanziaria in meno di dieci anni. Per chi vuole andare in pensione e finalmente smettere di lavorare giovane e ricco, ecco il metodo e l'esperienza di Robert, che con la moglie Kim, insegna a diventare ricchi in poco tempo e rimanerlo per sempre. Perché non provare?
The Optimist's Telescope : Thinking Ahead in a Reckless Age - Thryft
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The Optimist's Telescope offers practical solutions for making better long-term decisions for individuals, businesses, and society as a whole. Venkataraman draws from her experience as a former climate adviser to the Obama administration and shares stories from around the world to showcase how we can adopt practices that benefit us over time. She highlights the importance of thinking ahead and dispels the myth that human nature is impossibly reckless. This book is recommended for anyone looking to make positive changes for themselves and the world around them.
Start Something That Matters - Thryft
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Blake Mycoskie | Random House

Start Something That Matters

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Goodreads rating: 4.02

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"Start Something That Matters" is a motivational book that encourages readers to pursue their passions and make a positive impact on the world. The author, Blake Mycoskie, shares his experience in founding TOMS Shoes, a company that donates a pair of shoes to a child in need for every pair sold. The book provides practical advice and inspiration for aspiring entrepreneurs and individuals looking to make a difference. Overall, this book is a great read for those wanting to make a meaningful impact in their community and beyond.
Zero to One : Notes on Startups, or How to Build the Future - Thryft
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If you want to build a better future, you must believe in secrets.The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
The Most Important Thing : Uncommon Sense for the Thoughtful Investor - Thryft
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"This is that rarity, a useful book."--Warren BuffettHoward Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.Marks expounds on such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "contrarian," Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be the most important thing.
The Culture Code - The Secrets Of Highly Successful Groups - Thryft
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The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.
Predictably Irrational, Revised and Expanded Edition : The Hidden Forces That Shape Our Decisions - Thryft
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"Predictably Irrational" explains why we make irrational decisions and how they are predictable. The book is well-researched and written in a relatable, easy-to-understand language. It's a great read for anyone who wants to gain insights into their decision-making process and take control of their behavior. The most unique feature of the book is its ability to seamlessly blend academic research and real-life examples to provide readers with a practical guide to understanding their irrational choices.
What The CEO Wants You To Know - How Your Company Really Works - Thryft
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This book is a classic in business literature and has been updated for modern times. With clear language and relatable examples, readers will gain a CEO's perspective on how to cut through the complexity of any business.
The Paradox of Choice : Why More Is Less, Revised Edition - Thryft
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Barry Schwartz | Ecco

The Paradox of Choice : Why More Is Less, Revised Edition

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Goodreads rating: 3.84

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The Paradox of Choice could be a helpful read for someone who finds themselves overwhelmed and anxious when faced with an abundance of choices. The author delves into the negative effects of too much choice in multiple areas of life, including shopping, career, and personal relationships. By providing practical steps to limit choices and focus on what is truly important, readers may feel empowered to make decisions with more ease and confidence. The author's counter-intuitive argument encourages readers to embrace limitations and simplify their lives, ultimately leading to greater satisfaction and well-being.
The Millionaire Mind - Thryft
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Thomas J. Stanley | Andrews Mcmeel Publishing

The Millionaire Mind

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The Barnes & Noble Review Who is the average millionaire? Does he eat gourmet or fast food? Does he drive fancy cars, take chic vacations, and indulge wherever and whenever he can? Or does he resole his shoes, turn off the air conditioning when he leaves the house, and spend a lot of time at home with close friends and family? Through his surveys of over 1,000 millionaires, Thomas J. Stanley, Ph.D., answers these questions and provides us with further insight into the thoughts and lives of this wealthy segment of the population in The Millionaire Mind. A follow-up to Stanley's New York Times bestseller, The Millionaire Next Door, The Millionaire Mind may surprise readers with its findings about the kinds of people that millionaires really are. Interestingly, many millionaires were not straight-A students in high school, nor did they attend prestigious colleges. Instead, they were often told when they were younger that they were not bright and that they would not be successful. These challenges taught them how to surmount obstacles and motivated them to try harder and to take risks to get ahead financially. The major risks that these millionaires have taken and continue to take are financial ones. They must overcome the fear of taking risks, and they must maintain this courage throughout their adult careers. Stanley discovered that many millionaires share similarities in techniques to allay their anxieties and stay on track financially. Some of these include: Believing in myself Counting my blessings every day Countering negativethoughtswith positive ones Sharing concerns with spouse Visualizing success Outworking, outthinking, out-toughing the competition Hiring talented advisors Constantly upgrading my knowledge about my occupation Spending considerable time planning my success Exercising regularly Having strong religious faith Stanley also reveals that millionaires are very often successful in marriage as well as in work (the typical millionaire has been married to the same spouse for over twenty-five years) and that they usually lead relatively frugal, economically productive lifestyles. Perhaps most interesting to readers will be the section that Stanley devotes to how millionaires chose the career in which they would be most likely to succeed. So don't miss out on picking apart and analyzing the thoughts and habits of millionaires with Thomas Stanley and The Millionaire Mind, a book sure to be as brilliantly revealing and fascinating as his previous bestseller on millionaires. Thomas J. Stanley, Ph.D., is a researcher, author, and lecturer. He has studied the wealthy for more than 25 years. The Millionaire Next Door, published in 1996, has sold more than one million copies in hardcover and nearly one million in paperback. The book has been on The New York Times Best Sellers list for more than 150 combined weeks. His previous books include Marketing to the Affluent, which Best of Business Quarterly named one of 10 outstanding business books, Selling to the Affluent, and Networking with the Affluent. Dr. Stanley lives in Atlanta. He was a professor of marketing at Georgia State University, where he was named Omicron Delta Kappa Outstanding Professor. He holds his doctorate from the University of Georgia in Athens.
Rich Dad's Cashflow Quadrant : Guide to Financial Freedom - Thryft
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This book is excellent reading and is inspirational for a person who doesn't realize the difference between a employee and a rich man or woman. How it relates to a career as an employee or a self employed person versus a business and investment person. How this CashFlow Quadrant affects our lives, past and future.
The Tipping Point : How Little Things Can Make a Difference - Thryft
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Mind Set! : Reset Your Thinking and See the Future - Thryft
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John Naisbitt, Eric Conger  | Harper Business

Mind Set! : Reset Your Thinking and See the Future

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In his seminal works Megatrends and Megatrends 2000 , John Naisbitt proved himself one of the most far-sighted and accurate observers of our fast-changing world. Mind Set! goes beyond that— Mind Set! discloses the secret of forecasting. John Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today's world and see the opportunities of tomorrow. He selects his most effective tools, 11 Mindsets, and applies them by guiding the reader through the five forces that will dominate the next decades of the twenty-first century. Illustrated by stories about Galileo and Einstein to today's icons and rebels in business, science, and sports, Mind Set! opens your eyes to see beyond media headlines, political slogans, and personal opinions to select and judge what will form the pictures of the future.
Adapt : Why Success Always Starts with Failure - Thryft
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Author Q&A with Tim Harford [image] So are you an economic missionary, or is this just something that you love to do? It began as something that I love to do--and I think I am now starting to get a sense of it being a mission. People can use economics and they can use statistics and numbers to get at the truth and there is a real appetite for doing so. This is such a BBC thing to say--there’s almost a public service mission to be fulfilled in educating people about economics. When I wrote The Undercover Economist, it was all about my pure enthusiasm for the subject; the book is full of stuff I wanted to say and that is always the thing with the books: they are always such fun to write. Do you think that people these days are generally more economically literate? People are now aware of economics for various reasons. There are the problems with the economy--there is always more interest in economics when it is all going wrong. Where is the border line in your new book between economics and sociology? I don’t draw a border line, and particularly not with the new book. The Undercover Economist was basically all the cool economics I could think of and The Logic of Life was me investigating a particular part of economics. All of the references in The Logic of Life were academic economics papers that I had related--and hopefully made more fun. This new book, Adapt, is very different. I have started by asking what is wrong with the world, what needs fixing, how does it work--and if economics can tell us something about that (which it can) then I have used it. And if economics is not the tool that you need--if you need to turn to sociology or engineering or biology or psychology--I have, in fact, turned to all of them in this book. If that’s what you need, then that’s where I have gone. So I have written this book in a different way: I started with a problem and tried to figure out how to solve it. What specific subjects do you tackle? To be a bit more specific, the book is about how difficult problems get solved and I look at quick change; the banking crisis; poverty; innovation, as I think there is an innovation slow-down; and the war in Iraq. Also, I look at both problems in business and in everyday life. Those are the big problems that I look at--and my conclusion is that these sorts of problems only ever get solved by trial and error, so when they are being solved, they are being solved through experimentation, which is often a bottom-up process. When they are not being solved it is because we are not willing to experiment, or to use trial and error. Do you think companies will change to be much more experimental, with more decisions placed in the hands of employees? I don’t think that is necessarily a trend, and the reason is that the market itself is highly experimental, so if your company isn’t experimental it may just happen to have a really great, successful idea--and that’s fine; if it doesn’t, it will go bankrupt. But that said, it is very interesting to look at the range of companies who have got very into experimentation--they range from the key-cutting chain Timpson’s to Google; you can’t get more different than those two firms, but actually the language is very similar; the recruitment policies are similar; the way the employees get paid is similar. The “strap line” of the book is that “Success always starts with failure.” You are a successful author… so what was the failure that set you up for success? I was working on a book before The Undercover Economist… it was going to be a sort of Adrian Mole/Bridget Jones’ Diary-styled fictional comedy, in which the hero was this economist and through the hilarious things that happened to him, all these economic principles would be explained--which is a great idea--but the trouble is that I am not actually funny. Another example would be my first job as a management consultant… and I was a terrible management consultant. I crashed out after a few months. Much better that, than to stick with the job for two or three years-- a lot of people say you have got to do that to “show your commitment.” Taking the job was a mistake--why would I need to show my commitment to a mistake? Better to realise you made a mistake, stop and do something else, which I did. That idea that “failure breeds success” is central to most entrepreneurs. Do you think we need more of it in the UK? I think that the real problem is not failure rates in business; the problem is failure rates in politics. We need a much higher failure rate in politics. What actually happens is politicians--and this is true of all political parties--have got some project and they’ll say, “Right, we are going to do this thing,” and it is quite likely that idea is a bad idea--because most ideas fail; the world is complicated and while I don’t have the numbers for this, most ideas are, as it turns out, not good ideas. But they never collect the data, or whatever it is they need to measure, to find out where their idea is failing. So they have this bad idea, roll this bad idea out and the bad idea sticks, costs the country hundreds, millions, or billions of pounds, and then the bad idea is finally reversed by the next party on purely ideological grounds and you never find out whether it really worked or not. So we have this very, very low willingness to collect the data that would be necessary to demonstrate failure, which is the bit we actually need. To give a brief example: Ken Livingstone, as Mayor of London, came along and introduced these long, bendy buses. Boris Johnson came along and said, “If you elect me, I am going to get rid of those big bendy buses and replace them with double-decker buses.” He was elected and he did it, so… which one of them is right? I don’t know. I mean, isn’t that crazy? I know democracy is a wonderful thing and we voted for Ken Livingstone and we voted for Boris Johnson, but it would be nice to actually have the data on passenger injury rates, how quickly people can get on and off these buses, whether disabled people are using these buses… the sort of basic evidence you would want to collect. Based on that, are you a supporter of David Cameron’s “Big Society”, which in a sense favours local experimentation over central government planning? Well, I have some sympathy for the idea of local experimentation, but what worries me is that we have to have some mechanism that is going to tell you what is working and what is not--and there is no proposal for that. Cameron’s Tories seem to have the view that ‘if it is local then it will work.’ In my book, I have all kinds of interesting case studies of situations where localism really would have worked incredibly well, as in, say, the US Army in Iraq. But I have also got examples of where localism did not work well at all--such as a corruption-fighting drive in Indonesia. Is the new book, Adapt, your movement away from economic rationalist to management guru? Are you going to cast your eye over bigger problems? The two changes in Adapt are that I have tried to start with the problem, rather than saying, “I have got a hammer--I’m going to look for a nail.” I started with a nail and said, “Ok, look, I need to get this hammered in.” So I have started with the problem and then looked anywhere for solutions. And the second thing is that I have tried to do is write with more of a narrative. This is not a Malcolm Gladwell book, but I really admire the way that people like Gladwell get quite complex ideas across because they get you interested in the story; that is something that I have tried to do more of here. I am not too worried about it, because I know that I am never going to turn into Malcolm Gladwell--I am always going to be Tim Harford--but it doesn’t hurt to nudge in a certain direction. On Amazon, we recommend new book ideas to people: “If you like Tim Harford you may like…”, but what does Tim Harford also like? I read a lot of books, mostly non-fiction and in two categories: people who I think write a lot better than I do, and people who think about economics more deeply than I do. In the first category I am reading people like Michael Lewis, Kathryn Schulz (I loved her first book, Being Wrong), Malcolm Gladwell and Alain de Botton. In the second category, I read lots of technical economics books, but I enjoy Steven Landsburg, Edward Glaeser (who has a book out now which looks good), Bill Easterly… I don’t necessarily agree with all of these people! When I am not reading non-fiction, I am reading comic books or 1980s fantasy authors like Jack Vance.
The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Thryft
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This book is perfect for entrepreneurs who want to build a sustainable business in today's fast-paced world. Eric Ries provides a scientific and unique approach to creating successful startups through "validated learning" and rapid experimentation. By following the practices outlined in this book, entrepreneurs can save time and resources by testing their ideas before investing too heavily in them. This book is essential for anyone who wants to build a successful and innovative business.
Factfulness : Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think - Thryft
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Factfulness is a must-read for anyone who wants to get a clear understanding of our world's progress. The book debunks common misconceptions and provides evidence of a remarkable positive trend that is often overlooked. It is highly recommended for those who like to have a fact-based world view, and want to be inspired by the potential for human progress.
How To Win Friends And Influence People - Thryft
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Dale Carnegie | Harpercollins Publishers

How To Win Friends And Influence People

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Since it was first published in 1936, Dale Carnegie's all-time classic has helped millions of readers get along with people. How to Win Friends and Influence People provides advice on: Discovering new ambitions Making friends quickly and easily Increasing your popularity Handling complaints and avoiding arguments
Finite and Infinite Games - Thryft
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James P. Carse | Free Press

Finite and Infinite Games

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“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite; the other infinite. A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.”Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning, but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change—as long as the game is never allowed to come to an end.What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play—finitely or infinitely? And how can infinite games affect the ways in which we live our lives?Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely. He surveys our world—from the finite games of the playing field and playing board to the infinite games found in culture and religion—leaving all we think we know illuminated and transformed. Along the way, Carse finds new ways of understanding everything, from how an actress portrays a role to how we engage in sex, from the nature of evil to the nature of science. Finite games, he shows, may offer wealth and status, power and glory, but infinite games offer something far more subtle and far grander.Carse has written a book rich in insight and aphorism. Already an international literary event, Finite and Infinite Games is certain to be argued about and celebrated for years to come. Reading it is the first step in learning to play the infinite game.
Extreme Ownership : How U.S. Navy Seals Lead and Win - Thryft
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An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy - Thryft
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Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description
The $100 Startup - Reinvent The Way You Make A Living, Do What You Love, And Create A New Future - Thryft
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The $100 Startup is a must-read for anyone looking to embark on their entrepreneurial journey. Filled with practical tips, real-life case studies, and actionable advice, it is a guidebook that demystifies the process of starting a business. Its most distinctive feature is its emphasis on the lean startup methodology, which helps readers avoid common mistakes and get their ideas off the ground quickly and cheaply. Readers would find this book useful regardless of their current financial situation, as it is targeted at those who want to create their own future and do what they love.
The Art of Choosing - Thryft
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"The Art of Choosing" is a great read for anyone who wants to learn about the psychology behind our everyday decision-making. Sheena Iyengar's research helps readers understand the complex interplay between culture, personal biases, and the options available to us. This book is engaging and insightful, and will leave readers with a new perspective on the choices they make every day.
Connect the Dots - Thryft
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Rashmi Bansal | Eklavya Education Foundation

Connect the Dots

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"Connect the Dots" could be a good read for someone who is looking for a practical guide towards starting and building their own business. The book highlights the journeys of 20 successful entrepreneurs in India from humble beginnings who found success by "connecting the dots". The book also explores the importance of recognizing opportunities and taking bold risks in shaping your future, making it an inspiring read for entrepreneurs.
Superbosses : How Exceptional Leaders Master the Flow of Talent - Thryft
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Sydney Finkelstein | Penguin Group

Superbosses : How Exceptional Leaders Master the Flow of Talent

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Superbosses is an inspiring read for managers and leaders looking to create a powerful network of talented individuals within their organization. Finkelstein's research and insights into the tactics of successful superbosses such as Larry Ellison and Ralph Lauren make this book a must-read for any ambitious leader. The book provides actionable advice on nurturing and developing talent, making it highly valuable for readers looking to improve their leadership skills and build a culture of success within their organization.
Buy, Rehab, Rent, Refinance, Repeat : The Brrrr Rental Property Investment Strategy Made Simple - Thryft
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"Buy, Rehab, Rent, Refinance, Repeat is a practical guide to real estate investment properties. It offers a five-part strategy that makes financial freedom attainable within years as opposed to decades. David Greene breaks down the BRRRR method and shares the exact systems he used to scale his real estate business. The book features negotiation tactics, property-recruiting strategies, and unique ways to increase a property's value. It's a must-read for anyone looking to create wealth through real estate investment properties."
How To Win Friends And Influence People - Thryft
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Dale Carnegie | Harpercollins Publishers

How To Win Friends And Influence People

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This book could be a good read for anyone who wants to improve their social skills, whether it be in work or personal life. The unique feature of this book is its practical advice on how to handle difficult situations and people, and how to make lasting connections with others. Users would likely review this book as a valuable tool for improving their social intelligence and communication abilities.
The Innovator's Dilemma - The Revolutionary National Bestseller That Changed The Way We Do Business - Thryft
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Examines how companies can create a balance between marketing cutting-edge technology and anticipating customer demand.
Pound Foolish : Exposing the Dark Side of the Personal Finance Industry - Thryft
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If you’ve ever bought a personal finance book, watched a TV show about stock picking, listened to a radio show about getting out of debt, or attended a seminar to help you plan for your retirement, you’ve probably heard some version of these quotes: “What’s keeping you from being rich? In most cases, it is simply a lack of belief.” —SUZE ORMAN, The Courage to Be Rich“Are you latte-ing away your financial future?” —DAVID BACH, Smart Women Finish Rich“I know you’re capable of picking winning stocks and holding on to them.” —JIM CRAMER, Mad MoneyThey’re common refrains among personal finance gurus. There’s just one problem: those and many simi­lar statements are false. For the past few decades, Americans have spent billions of dollars on personal finance products. As salaries have stagnated and companies have cut back on benefits, we’ve taken matters into our own hands, embracing the can-do attitude that if we’re smart enough, we can overcome even daunting financial obstacles. But that’s not true. In this meticulously reported and shocking book, journalist and former financial columnist Helaine Olen goes behind the curtain of the personal finance industry to expose the myths, contradictions, and outright lies it has perpetuated. She shows how an industry that started as a response to the Great Depression morphed into a behemoth that thrives by selling us products and services that offer little if any help. Olen calls out some of the biggest names in the business, revealing how even the most respected gurus have engaged in dubious, even deceitful, prac­tices—from accepting payments from banks and corporations in exchange for promoting certain prod­ucts to blaming the victims of economic catastrophe for their own financial misfortune. Pound Foolish also disproves many myths about spending and saving, including:Small pleasures can bankrupt you: Gurus popular­ized the idea that cutting out lattes and other small expenditures could make us millionaires. But reduc­ing our caffeine consumption will not offset our biggest expenses: housing, education, health care, and retirement.Disciplined investing will make you rich: Gurus also love to show how steady investing can turn modest savings into a huge nest egg at retirement. But these calculations assume a healthy market and a lifetime without any setbacks—two conditions that have no connection to the real world.Women need extra help managing money: Product pushers often target women, whose alleged financial ignorance supposedly leaves them especially at risk. In reality, women and men are both terrible at handling finances.Financial literacy classes will prevent future eco­nomic crises: Experts like to claim mandatory sessions on personal finance in school will cure many of our money ills. Not only is there little evidence this is true, the entire movement is largely funded and promoted by the financial services sector.  Weaving together original reporting, interviews with experts, and studies from disciplines ranging from behavioral economics to retirement planning, Pound Foolish is a compassionate and compelling book that will change the way we think and talk about our money.
Maximum Leadership : The World's Top Business Leaders Discuss How They Add Value to Their Companies - Thryft
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Maximum Leadership is a must-read for business enthusiasts who aim to understand the strategies behind the ongoing success of large-scale corporations worldwide. Through interviews with 157 CEOs, the book highlights 5 approaches to success used by them. The book provides in-depth detail and data on how these strategies work and contribute to the growth of their respective companies. It offers valuable insights into leadership and running a successful business.
Principles of Marketing : A Global Perspective - Thryft
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Recommendation: This book is a must-read for anyone interested in marketing. It provides a comprehensive understanding of marketing principles with a global perspective. With its concise language and engaging visuals, it makes learning easy and enjoyable, especially for non-native English speakers. The mix of international and Asian cases and vignettes adds real-world relevance to the concepts discussed. Additionally, the coverage of contemporary marketing issues ensures that readers stay up-to-date and develop critical thinking skills. Stay ahead of the game and dive into the exciting world of marketing with Principles of Marketing: A Global Perspective.
Profit From The Panic - Thryft
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Growth strategy in an era of turbulance

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At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.