Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Corporate Governance - Thryft
Peter Wallace, John Zinkin  | Wiley

Corporate Governance

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Recommendation: 'Corporate Governance' provides a comprehensive guide for executives to understand and implement ethical governance practices in their organizations. The book emphasizes the importance of corporate governance at a macro and micro level and provides insights on how companies can adopt good governance practices. It is highly recommended for every executive looking to maintain exemplary governance and ethics in their organization.
The Horizontal Organization - What the Organization of the Future Looks Like and How It Delivers Value to Customers

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If you're feeling boxed in by the traditional corporate ladder and curious about more dynamic ways of running a business, "The Horizontal Organization" could offer you a fresh perspective. Ostroff's ideas can be particularly eye-opening if you're in a leadership position looking to drive innovation and better serve customers in a rapidly changing business environment.
Globalization or Regionalization of the American and Asian Car Industry? - Thryft
K. Shimizu, Michel Freyssenet, G. Volpato  | Palgrave Macmillan

Globalization or Regionalization of the American and Asian Car Industry?

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If you're fascinated by the intricate dance between globalization and regional trends, especially in big sectors like the auto industry, this book is a thought-provoking dive. It challenges the accepted narrative of a homogenized global market, presenting the idiosyncrasies of American and Asian car industries and the complex strategies behind their international reach. It's perfect for anyone looking to understand the nuanced interplay of global versus local dynamics in business.
$1,000,000 in Property in One Year - Thryft
Steve McKnight | Wrightbooks

$1,000,000 in Property in One Year

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Goodreads rating: 4.29

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If property investment has caught your eye but the shifting sands of the market intimidate you, "1,000,000 in Property in One Year" could be your guiding compass. Steve McKnight's book not only offers insight into adapting to a changing economic landscape, but also gives practical strategies that helped real investors thrive against the odds. It's an invigorating blend of motivational success stories and actionable investment education that might just be the catalyst for your own property journey.
Market-Based Management: United States Edition - Thryft
Roger J. Best | Pearson College Div

Market-Based Management: United States Edition

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Goodreads rating: 3.71

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If you're pursuing an MBA or you're a business professional looking to sharpen your marketing strategy, "Market-Based Management" is definitely your ally. Roger Best has crafted a resource that transcends mere theory, providing practical tools and metrics for measuring performance. This book will likely change the way you think about marketing's role in a business's success, offering clear, strategic insights tailored for real-world application.
Chain Reaction : How Todauy's Best Companies Manage Their Supply Chains - Thryft

Chain Reaction : How Todauy's Best Companies Manage Their Supply Chains

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Goodreads rating: 3.25

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Chain Reaction could be a good read for entrepreneurs looking to learn about the supply chain strategies of successful businesses like Walmart, Dell, IKEA, IBM, UPS, and FedEx. The book explains how these companies have adopted a new "pull" strategy that enables them to manufacture, distribute, and sell products on demand. The author, Robert Malone, provides detailed insights into their success and shows readers how to implement a similar strategy into their own business. Readers can expect to gain valuable knowledge about supply chain management and demand-driven strategies that can help grow their business.
Aircraft Finance: Strategies for Managing Capital Costs in a Turbulent Industry

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If you’re dealing with the complexities of managing finances in the high-stakes world of aviation, 'Aircraft Finance' could be an invaluable resource. Bijan Vasigh lays down a meticulous methodology for asset valuation and ROI analysis tailored for the industry's turbulence. It promises practical insights for professionals looking to refine their approach to the financial dimensions of airlines and aircraft management. This book is a comprehensive toolkit for anyone aspiring to master aircraft finance.
Reimagining Work - Strategies To Disrupt Talent, Lead Change, And Win With A Flexible Workforce - Thryft

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Recommendation: - This book is a must-read for anyone in a leadership position or aspiring to be one. It provides valuable insights and strategies for navigating the rapidly changing business landscape. With a focus on adapting to the demands of the on-demand economy, the authors offer actionable guidance on reimagining work and creating a flexible workforce that thrives. Whether you're leading a large corporation or a small startup, this book will help you stay ahead of the curve and unlock the full potential of your team.
Retailing - Thryft

Retailing

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This book is a comprehensive guide to anyone interested in retailing. It covers a range of topics, from small businesses to data-based marketing and relationship retailing. Dale Lewison's Retailing is an informative and insightful read, perfect for entrepreneurs and business enthusiasts who want to gain an in-depth understanding of the retail industry.
Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services - Thryft
Frank R. Bacon | Free Press

Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services

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Goodreads rating: 1.75

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This book could be a good read for business owners or entrepreneurs who want to achieve success in new-product innovation. Using the market-tested five-element paradigm of Planned Innovation, the authors provide practical steps to evaluate the potential of any new product or service. The book emphasizes the importance of having a lasting market orientation, selecting criteria that reflect strategic objectives and tactical goals, and assessing the positive and negative influences of external trends on business opportunities. Through scientific reasoning and proper staffing, the book demonstrates how to minimize cost, time, and risk in bringing successful new products to market.
Crafting & Implementing Strategy Text and Readings - Thryft
Arthur A. Thompson Jr. | Irwin Professional Publishing

Crafting & Implementing Strategy Text and Readings

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Goodreads rating: 3.64

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If you're delving into the nuances of strategic management or you’re a business student preparing for the corporate world, this book might suit your needs. It's packed with real-world examples, providing not just the theory but also the practice of strategy crafting and implementation, which can add depth to your understanding. Plus, it's designed to challenge and refine your strategic thinking skills.
Global Marketing Management - Thryft

Global Marketing Management

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If you're studying or planning a career in marketing, "Global Marketing Management" is the kind of comprehensive guide that can really broaden your perspectives. Kotabe and Helsen take a deep dive into how marketing operations intersect with global challenges, giving well-rounded insights that are crucial in today's dynamic business world. It's more than textbook theory; it's a strong foundation for real-world application in a market that's constantly evolving due to economic pressures.
International Business - Thryft
Chow- Hou Wee Charles W L Hill | Mcgraw Hill Education

International Business

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If you're keen on grasping the nuances of international trade, "INTERNATIONAL BUSINESS" is a trove. The authors, proficient in their field, stitch together insights and practices that are indispensable in today's globalized market. Whether you’re a student or a professional looking to expand your understanding, this book is your ticket to comprehending the breadth of international business with clarity and acumen.
Poorly Made in China : An Insider's Account of the China Production Game - Thryft
Paul Midler | Wiley

Poorly Made in China : An Insider's Account of the China Production Game

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Goodreads rating: 4.08

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If you've ever wondered why that 'made in China' label makes many cautious, Midler's 'Poorly Made in China' will clarify your suspicions. Reading it feels like you're getting an undercover tour through the back alleys of Chinese factories. Midler's experiences offer a gritty, eye-opening narrative that could change the way you view products on your shelves and the global economy itself.
Product Variety and the Gains from International Trade - Thryft

Product Variety and the Gains from International Trade

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If you've ever wondered about the true scale of trade benefits on a global scale, Feenstra's "Product Variety and the Gains from International Trade" might just be your key to enlightenment. It’s an in-depth yet accessible dive into international trade models, breaking down complex theories and interpreting them through real-world data. This could be particularly enlightening for anyone with an interest in economics or international relations, offering both theoretical and practical insights.
The World In 2020 - Power, Culture And Prosperity - Thryft
Hamish McRae | Harvard Business Review Press

The World In 2020 - Power, Culture And Prosperity

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Goodreads rating: 3.67

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If you're fascinated by the intersection of culture, economics, and future studies, "The World in 2020" might be your next intriguing read. Hamish McRae offers a thought-provoking look at how qualitative factors like creativity and social responsibility will likely drive the success of nations. It challenges conventional economic wisdom and invites readers to consider what shapes prosperity in a rapidly levelling global playing field.
ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance - Thryft
Ray Tricker | Butterworth-heinemann

ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance

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Goodreads rating: 4.0

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This book provides a comprehensive guide to ISO9000 compliance, specifically tailored for small businesses with limited resources. It helps readers understand the requirements of the International Quality System Standard, so they can develop a quality plan that meets the demands of their customers and the marketplace. Highly recommended for small business owners looking to enhance their competitiveness.
Marketing Channels: A Management View - Thryft
Bert Rosenbloom | South-western College Pub

Marketing Channels: A Management View

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Goodreads rating: 3.71

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If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.
Cornerstones of Managerial Accounting (AISE) - Thryft
Don R. Hansen, Maryanne M. Mowen  | South Westren College

Cornerstones of Managerial Accounting (AISE)

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Goodreads rating: 3.59

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This book is recommended for those who want to gain a thorough understanding of managerial accounting. It covers the essential topics in an organized manner and provides clear explanations, making it easy to learn and comprehend. The book focuses on solving real-world problems using managerial accounting techniques and includes numerous examples and exercises to reinforce concepts.
How to Write a Winning Business Report
Joseph R. Mancuso | Touchstone

How to Write a Winning Business Report

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If you're looking to secure funds for your business idea, this book is like a treasure map, guiding you through the creation of a business plan that resonates with investors. It's not just instructional; it offers real-world examples of successful plans that got the cash flowing. Whether you're a budding entrepreneur or a seasoned business owner seeking expansion, 'How To Write A Winning Business Report' can be your companion on the journey to convincing financiers to back your vision.
Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming Our Lives - Thryft
Fred Vogelstein | William Collins

Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming Our Lives

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Goodreads rating: 3.88

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If the Silicon Valley drama draws you in, you’ll be engrossed by "Battle of the Titans." This book isn't just a tech enthusiast's delve into Apple and Google’s corporate combat—it’s a front-row seat to the personality conflicts and strategic moves that continue to shape the gadgets and services integral to our daily lives. A compelling read for anyone captivated by the ever-evolving tech landscape.
Innovation and Entrepreneurship: Practice and Principles

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If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
China Key Success Factors - Thryft
Warren Liu | Trombly International

China Key Success Factors

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Goodreads rating: 4.5

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China Key Success Factors by Warren Liu offers a thorough analysis and practical guide to succeeding in China's economy. The author analyzes the track records of many global players and identifies eleven key success factors for businesses in China. The book offers insights on China's demographics, natural resources, government, and culture, making it an essential guide for Western companies conducting business in China.
Capital Structure Decisions : Evaluating Risk and Uncertainty - Thryft
Yamini Agarwal | Wiley

Capital Structure Decisions : Evaluating Risk and Uncertainty

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Capital Structure Decisions could be a good read for financial leaders who are facing challenges in developing an ideal capital structure that can handle multiple objectives. The book offers insights into the decision-making processes involved in understanding and developing capital structure, including risk and uncertainty management. It features case studies from around the world that explain key financial models, and emphasizes ways to minimize risks when it comes to working with capital structures. Readers would benefit from the modeling techniques and goal-programming model described in the book, helping them make more effective capital investment decisions.
Introduction to Industrial Engineering
Yuval Cohen | Crc Press

Introduction to Industrial Engineering

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Goodreads rating: 5.0

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If industrial engineering piqued your interest or if you're considering this field as a career path, "Introduction to Industrial Engineering" can be a cornerstone for your studies and understanding. Written to bridge the gap between theory and practice, it provides a comprehensive overview of the role, tools, and essential psychological and ergonomic considerations within the profession. By exploring the new developments and traditional aspects of industrial engineering, this book could serve as both a foundational text and a springboard for further specialization.
Financial Institutions Management: A Risk Management Approach With S&P Card - Thryft
Marcia Millon Cornett, Anthony Saunders  | Mcgraw-hill/irwin

Financial Institutions Management: A Risk Management Approach With S&P Card

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Goodreads rating: 3.67

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Recommendation: - If you're a financial institution manager looking for modern risk management techniques, Financial Institutions Management: A Risk Management Approach is the book for you. With a focus on managing return and risk, this book covers a range of topics including asset securitization and international banking. Its comprehensive approach will help you navigate the increasingly similar risks faced by managers in different sectors, making it an essential read in the ever-evolving financial landscape.
The New Individualists: The Generation After "The Organization Man" - Thryft
Bruce Tucker, Paul Leinberger  | Perennial

The New Individualists: The Generation After "The Organization Man"

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Goodreads rating: 3.4

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This book provides a unique insight into the lives of children born to "organization men," showcasing their evolution from authentic selves to artificial persons. It offers a comparison of their life experiences with those of their parents while exploring occupational rivalry, socioeconomic trends, and the widespread urge to be creative. The book concludes that these children are stout individualists, each in exactly the same way, who express themselves either as humanists or egoists. Recommended for those interested in understanding the impact of organizational culture on individualism and compassion.
Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation - Thryft

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This book is perfect for business students, managers, and entrepreneurs seeking to better understand strategy implementation. The book incorporates inspiring real world case studies and techniques, and also comes with a brand new strategy simulation and video assignments that are engaging and offer hands-on experience. The book's unique and powerful learning tools make it a proven high-quality resource that's definitely worth reading.
Success in Investment - Thryft
Stephanie Curry | John Murray

Success in Investment

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This book is perfect for anyone looking to invest and gain control over their finances. It discusses the essentials of investment, how to choose the right stocks, and how to invest in property or the stock market. The unique feature of this book lies in its simplicity, as concepts are explained in easily understandable terms without using technical jargon. Overall, readers can gain a realistic insight into the dos and don'ts of investment, and how to ultimately achieve financial success.
Introduction to Financial Management - Thryft
Lawrence D. Schall | Mcgraw-hill

Introduction to Financial Management

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Goodreads rating: 4.0

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Recommendation: This book is an essential guide for anyone seeking a thorough understanding of financial management. With its comprehensive coverage of principles and techniques, readers can expect to gain a deep insight into analyzing business finance problems. The book's clarity and presentation make it ideal for use in undergraduate introductory finance courses.
Introduction to Management Science - Thryft
Bernard W. Taylor III | Pearons Prentice Hall

Introduction to Management Science

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Goodreads rating: 3.84

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This book is perfect for management students who struggle with math. It offers easy-to-understand techniques and practical solutions that can be easily applied to real life business scenarios. Users will appreciate the spreadsheets and computer-based examples, which make the subject more accessible and engaging. Overall, this book is a fantastic resource for anyone who wants to develop a logical approach to problem-solving in the business world.
Uprising					Will Emerging Markets Shape or Shake the World Economy? - Thryft
George Magnus | Wiley

Uprising Will Emerging Markets Shape or Shake the World Economy?

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Goodreads rating: 3.43

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"Uprising" by George Magnus could be just the read for you if you're pondering over the future of the world's economy amidst the rise of emerging markets. Magnus navigates through complex economic terrains with an analytical eye and offers insights that are particularly relevant in the context of current global shifts in power and economy. If the interplay between geopolitical affairs and market dynamics intrigues you, Magnus's expertise might just satisfy your intellectual curiosity.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft

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Profit Patterns is an ideal read for entrepreneurs, managers, and investors who want to keep up with the rapidly changing business world. Based on comprehensive research into over two hundred companies in forty industries, this book provides practical and strategic ideas, thirty patterns of moves and countermoves, as well as in-depth examples of how top-notch companies detected patterns in their industries and put them to work. It also has a workbook to help readers launch their own process of responding to change. Pick up Profit Patterns if you want to be ahead of the curve and avoid getting left behind.
Games of Strategy 1e - Thryft
Avinash K. Dixit, Susan Skeath  | W W Norton

Games of Strategy 1e

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Goodreads rating: 3.98

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All introductory textbooks begin by attempting to convince the student readers that the subject is of great importance in the world, and therefore merits their attention. The physical sciences and engineering claim to be the basis of modern technology and therefore of modern life; the social sciences discuss big issues of governance, for example, democracy and taxation; the humanities claim that they revive your soul after it has been deadened by exposure to the physical and social sciences and to engineering. Where does the subject "games of strategy," often also called game theory, fit into this picture, and why should you study it? Dixit and Skeath's Games of Strategy offers a practical motivation much more individual and closer to your personal concerns than most other subjects. You play games of strategy all the with your parents, siblings, friends, enemies, even with your professors. You have probably acquired a lot of instinctive expertise, and we hope you will recognize in what follows some of the lessons you have already learned. This book's authors will build on this experience, systematize it, and develop it to the point where you will be able to improve your strategic skills and use them more methodically. Opportunities for such uses will appear throughout the rest of your life; you will go on playing such games with your employers, employees, spouses, children, and even strangers. Not that the subject lacks wider importance. Similar games are played in business, politics, diplomacy, wars--in fact
The Contract Scorecard - Successful Outsourcing By Design - Thryft
Sara Cullen | Routledge

The Contract Scorecard - Successful Outsourcing By Design

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Goodreads rating: 3.33

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The Contract Scorecard offers a balanced approach to outsourcing, allowing organizations to set clear goals and measure success from a holistic perspective. This book provides practical insights and case studies to help readers apply the Contract Scorecard approach in their own outsourcing initiatives. Highly recommended for businesses seeking to optimize their outsourcing arrangements and achieve long-term success.
The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

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If you're fascinated by the dynamics of successful businesses or you're a striving entrepreneur yourself, "The Profit Zone" could provide valuable insight. It delves into the strategic maneuvers of market leaders, uncovering how intuitiveness and ingenuity forge paths to remarkable profits. It's like an autopsy of success, offering you the chance to learn from the titans of industry and possibly adapt their strategies for your own business ventures.
Core Concepts of Accounting Information Systems - Thryft
Stephen A. Moscove, Nancy A. Bagranoff  | Wiley

Core Concepts of Accounting Information Systems

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Goodreads rating: 3.19

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This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.
International Corporate Finance
New
Jeff Madura | Thomson South-western

International Corporate Finance

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Goodreads rating: 3.74

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Delving into 'International Corporate Finance' is like embarking on a world tour of the financial landscape, where you're not just a spectator but an active participant. Through its comprehensive exploration of international finance, this book will arm you with the understanding necessary to maneuver through the complex dealings of multinational corporations. If you aspire to thrive in the ever-evolving world of global business, this text is your practical guidebook, written in a way that brings theory to life with real-world applications.
Active Alpha - A Portfolio Approach To Selecting And Managing Alternative Investments - Thryft
Alan H. Dorsey | Wiley

Active Alpha - A Portfolio Approach To Selecting And Managing Alternative Investments

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Goodreads rating: 4.33

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Praise for Active Alpha"Active alpha is the quest for every sophisticated investor. This book covers all of the key alpha sources currently mined by active managers, reduces the complexity of the subject, and helps the investor get started in the right direction."-Mark Anson, Chief Executive Officer, Hermes Pensions Management Ltd."Long-held traditional methods for investing large portfolios are giving way to new processes that are designed to improve productivity and diversification. These changes find their locus in the sometimes overly mysterious world of absolute return strategies. In this book, Alan Dorsey demystifies that new world and provides a guiding pathway into the future of professional portfolio management. This is an important read for any investor who plans to succeed going forward."-Britt Harris, Chief Investment Officer, Teacher Retirement System of Texas"With great lucidity, Alan Dorsey's book, Active Alpha, fills an important void by identifying the relevant institutional features of this complex subject and by providing a unifying analytic framework for understanding and constructing portfolios of alternative assets. For anyone investing in the alternative class, from the new student to the experienced practitioner, Active Alpha is a necessary read. I am recommending it to everyone I know with such an interest, and it is destined to become a much thumbed reference on my shelf."-Steve Ross, Franco Modigliani Professor of Financial Economics, Sloan School, MIT
Pricing for Profit					How to Develop a Powerful Pricing Strategy for Your Business - Thryft
Peter Hill | Kogan Page

Pricing for Profit How to Develop a Powerful Pricing Strategy for Your Business

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Goodreads rating: 4.13

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If you've been wrestling with setting the right prices for your goods or services, "Pricing for Profit" could be your game changer. Peter Hill combines real-world case studies that make the guidance tangible and relatable. This isn't just theory; it's a practical roadmap to potentially increasing your business's bottom line through savvy pricing strategies. It might just shift your perspective on how you value what you offer.
The Singapore Blue Chips: The Rewards & Risks of Investing in Singapore's Largest Corporates
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If you've been curious about dipping your toes into Asian markets, specifically Singapore, this book can be your solid ground. It maps out the landscape of the country's corporate giants, offering a balanced perspective on potential gains and pitfalls. Think of it as your investment compass for navigating Singapore's bustling economic environment.
i-Mode Strategy - Thryft
Takeshi Natsuno | Wiley

i-Mode Strategy

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"I Mode Strategy" is recommended for tech enthusiasts, investors, and business owners who want to understand how the introduction of i-mode revolutionized mobile computing. The book captures the success story of i-mode, discussing its features and sustainable business model, and offers projections for the future of technology. As one of the main architects behind i-mode, T Natsuno is a highly respected expert in the field, making this book a must-read for those looking to learn more about the intersection of mobile computing, business, and innovation.
Principles of Marketing - Thryft
Gary M. Armstrong, Philip Kotler  | Pearson Education (us)

Principles of Marketing

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Goodreads rating: 4.09

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Principles of Marketing is a must-read for students and professionals aspiring to become marketing managers. The book covers a wide range of topics, from basic marketing concepts to advanced strategies for delivering superior customer value. Philip Kotler provides practical real-world examples and applications, making it easy to understand the major decisions marketing managers face. The seventh edition places emphasis on delivering quality customer value and adds new material on brand quality and strategy, including co-branding, multibranding, packaging, and the environment.
The Oxford Dictionary For The Business World - Thryft
David Munro | Oxford University Press

The Oxford Dictionary For The Business World

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Recommended for professionals seeking to enhance business vocabulary.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft

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As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Strategic Operations - Competing Through Capabilities

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If you're looking to refine your understanding of operational efficiency, this book serves as an essential guide. What makes it exceptional is its perspective on manufacturing processes as not just a necessity, but a strategic asset. By diving into this text, you'll gain insights into how the likes of TQM (Total Quality Management) and JIT (Just-In-Time) can be harnessed effectively, possibly redefining your organization's competitive edge. It's a solid pick for anyone in operational management or aspiring to master production strategy.
Evolution Management : Winning in Tomorrow's Marketplace - Thryft
Marcus van der Erve | Butterworth-heinemann

Evolution Management : Winning in Tomorrow's Marketplace

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This book could be a good read for managers and entrepreneurs looking to improve their organization and stay competitive in the market. The author's focus on cybernetic principles and creating chances for evolutionary potential offers insightful and practical advice. The book's emphasis on dynamic balance situations can help managers refine ways of achieving differentiation and strategic repositioning. Overall, this book provides an understanding of how evolutionary principles affect businesses, making it a valuable resource for those seeking to create competitive and adaptive organizations.
Asset Liability Management in Insurance Companies

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If you're navigating the intersection of finance and insurance, this book is a valuable compass. It offers a clear, informative walkthrough of how these two worlds are blending, particularly through asset liability management. You'll appreciate the expertise of Eric Briys and François de Varenne as they guide you through property-casualty coverage, life insurance, and the impact of market pressures, shaping a more resilient and innovative insurance industry.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

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Goodreads rating: 3.78

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The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.
Marketing Management Global Edition - Thryft
Philip Kotler, Kevin Lane Keller  | Pearson Education

Marketing Management Global Edition

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Goodreads rating: 4.06

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Considering you're interested in both the theory and application of marketing, "Marketing Management Global Edition" could serve as an invaluable tool for you. It frequently adapts to reflect the most current trends, giving readers like you a comprehensive look into modern marketing practices – essential for anyone aiming to sharpen their competitive edge in the field. With its global perspective, it's especially useful if you're looking to understand marketing on an international scale.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.