Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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The Culture Code - The Secrets Of Highly Successful Groups - Thryft
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The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.
What The CEO Wants You To Know - How Your Company Really Works - Thryft
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This book is a classic in business literature and has been updated for modern times. With clear language and relatable examples, readers will gain a CEO's perspective on how to cut through the complexity of any business.
Adapt : Why Success Always Starts with Failure - Thryft
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Author Q&A with Tim Harford [image] So are you an economic missionary, or is this just something that you love to do? It began as something that I love to do--and I think I am now starting to get a sense of it being a mission. People can use economics and they can use statistics and numbers to get at the truth and there is a real appetite for doing so. This is such a BBC thing to say--there’s almost a public service mission to be fulfilled in educating people about economics. When I wrote The Undercover Economist, it was all about my pure enthusiasm for the subject; the book is full of stuff I wanted to say and that is always the thing with the books: they are always such fun to write. Do you think that people these days are generally more economically literate? People are now aware of economics for various reasons. There are the problems with the economy--there is always more interest in economics when it is all going wrong. Where is the border line in your new book between economics and sociology? I don’t draw a border line, and particularly not with the new book. The Undercover Economist was basically all the cool economics I could think of and The Logic of Life was me investigating a particular part of economics. All of the references in The Logic of Life were academic economics papers that I had related--and hopefully made more fun. This new book, Adapt, is very different. I have started by asking what is wrong with the world, what needs fixing, how does it work--and if economics can tell us something about that (which it can) then I have used it. And if economics is not the tool that you need--if you need to turn to sociology or engineering or biology or psychology--I have, in fact, turned to all of them in this book. If that’s what you need, then that’s where I have gone. So I have written this book in a different way: I started with a problem and tried to figure out how to solve it. What specific subjects do you tackle? To be a bit more specific, the book is about how difficult problems get solved and I look at quick change; the banking crisis; poverty; innovation, as I think there is an innovation slow-down; and the war in Iraq. Also, I look at both problems in business and in everyday life. Those are the big problems that I look at--and my conclusion is that these sorts of problems only ever get solved by trial and error, so when they are being solved, they are being solved through experimentation, which is often a bottom-up process. When they are not being solved it is because we are not willing to experiment, or to use trial and error. Do you think companies will change to be much more experimental, with more decisions placed in the hands of employees? I don’t think that is necessarily a trend, and the reason is that the market itself is highly experimental, so if your company isn’t experimental it may just happen to have a really great, successful idea--and that’s fine; if it doesn’t, it will go bankrupt. But that said, it is very interesting to look at the range of companies who have got very into experimentation--they range from the key-cutting chain Timpson’s to Google; you can’t get more different than those two firms, but actually the language is very similar; the recruitment policies are similar; the way the employees get paid is similar. The “strap line” of the book is that “Success always starts with failure.” You are a successful author… so what was the failure that set you up for success? I was working on a book before The Undercover Economist… it was going to be a sort of Adrian Mole/Bridget Jones’ Diary-styled fictional comedy, in which the hero was this economist and through the hilarious things that happened to him, all these economic principles would be explained--which is a great idea--but the trouble is that I am not actually funny. Another example would be my first job as a management consultant… and I was a terrible management consultant. I crashed out after a few months. Much better that, than to stick with the job for two or three years-- a lot of people say you have got to do that to “show your commitment.” Taking the job was a mistake--why would I need to show my commitment to a mistake? Better to realise you made a mistake, stop and do something else, which I did. That idea that “failure breeds success” is central to most entrepreneurs. Do you think we need more of it in the UK? I think that the real problem is not failure rates in business; the problem is failure rates in politics. We need a much higher failure rate in politics. What actually happens is politicians--and this is true of all political parties--have got some project and they’ll say, “Right, we are going to do this thing,” and it is quite likely that idea is a bad idea--because most ideas fail; the world is complicated and while I don’t have the numbers for this, most ideas are, as it turns out, not good ideas. But they never collect the data, or whatever it is they need to measure, to find out where their idea is failing. So they have this bad idea, roll this bad idea out and the bad idea sticks, costs the country hundreds, millions, or billions of pounds, and then the bad idea is finally reversed by the next party on purely ideological grounds and you never find out whether it really worked or not. So we have this very, very low willingness to collect the data that would be necessary to demonstrate failure, which is the bit we actually need. To give a brief example: Ken Livingstone, as Mayor of London, came along and introduced these long, bendy buses. Boris Johnson came along and said, “If you elect me, I am going to get rid of those big bendy buses and replace them with double-decker buses.” He was elected and he did it, so… which one of them is right? I don’t know. I mean, isn’t that crazy? I know democracy is a wonderful thing and we voted for Ken Livingstone and we voted for Boris Johnson, but it would be nice to actually have the data on passenger injury rates, how quickly people can get on and off these buses, whether disabled people are using these buses… the sort of basic evidence you would want to collect. Based on that, are you a supporter of David Cameron’s “Big Society”, which in a sense favours local experimentation over central government planning? Well, I have some sympathy for the idea of local experimentation, but what worries me is that we have to have some mechanism that is going to tell you what is working and what is not--and there is no proposal for that. Cameron’s Tories seem to have the view that ‘if it is local then it will work.’ In my book, I have all kinds of interesting case studies of situations where localism really would have worked incredibly well, as in, say, the US Army in Iraq. But I have also got examples of where localism did not work well at all--such as a corruption-fighting drive in Indonesia. Is the new book, Adapt, your movement away from economic rationalist to management guru? Are you going to cast your eye over bigger problems? The two changes in Adapt are that I have tried to start with the problem, rather than saying, “I have got a hammer--I’m going to look for a nail.” I started with a nail and said, “Ok, look, I need to get this hammered in.” So I have started with the problem and then looked anywhere for solutions. And the second thing is that I have tried to do is write with more of a narrative. This is not a Malcolm Gladwell book, but I really admire the way that people like Gladwell get quite complex ideas across because they get you interested in the story; that is something that I have tried to do more of here. I am not too worried about it, because I know that I am never going to turn into Malcolm Gladwell--I am always going to be Tim Harford--but it doesn’t hurt to nudge in a certain direction. On Amazon, we recommend new book ideas to people: “If you like Tim Harford you may like…”, but what does Tim Harford also like? I read a lot of books, mostly non-fiction and in two categories: people who I think write a lot better than I do, and people who think about economics more deeply than I do. In the first category I am reading people like Michael Lewis, Kathryn Schulz (I loved her first book, Being Wrong), Malcolm Gladwell and Alain de Botton. In the second category, I read lots of technical economics books, but I enjoy Steven Landsburg, Edward Glaeser (who has a book out now which looks good), Bill Easterly… I don’t necessarily agree with all of these people! When I am not reading non-fiction, I am reading comic books or 1980s fantasy authors like Jack Vance.
The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Thryft
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This book is perfect for entrepreneurs who want to build a sustainable business in today's fast-paced world. Eric Ries provides a scientific and unique approach to creating successful startups through "validated learning" and rapid experimentation. By following the practices outlined in this book, entrepreneurs can save time and resources by testing their ideas before investing too heavily in them. This book is essential for anyone who wants to build a successful and innovative business.
Extreme Ownership : How U.S. Navy Seals Lead and Win - Thryft
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An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
Connect the Dots - Thryft
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Rashmi Bansal | Eklavya Education Foundation

Connect the Dots

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"Connect the Dots" could be a good read for someone who is looking for a practical guide towards starting and building their own business. The book highlights the journeys of 20 successful entrepreneurs in India from humble beginnings who found success by "connecting the dots". The book also explores the importance of recognizing opportunities and taking bold risks in shaping your future, making it an inspiring read for entrepreneurs.
Superbosses : How Exceptional Leaders Master the Flow of Talent - Thryft
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Sydney Finkelstein | Penguin Group

Superbosses : How Exceptional Leaders Master the Flow of Talent

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Superbosses is an inspiring read for managers and leaders looking to create a powerful network of talented individuals within their organization. Finkelstein's research and insights into the tactics of successful superbosses such as Larry Ellison and Ralph Lauren make this book a must-read for any ambitious leader. The book provides actionable advice on nurturing and developing talent, making it highly valuable for readers looking to improve their leadership skills and build a culture of success within their organization.
Risks and Wrongs - Thryft
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Jules L. Coleman | Cambridge University Press

Risks and Wrongs

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This major new book by one of America's preeminent legal theorists is concerned with the conflict between the goals of justice and economic efficiency in the allocation of risk, especially risk pertaining to safety. The author approaches his subject from the premise that the market is central to liberal political, moral, and legal theory. In the first part of the book, he rejects traditional 'rational choice' liberalism in favor of the view that the market operates as a rational way of fostering stable relationships and institutions within communities of individuals with broadly divergent conceptions of the good. However, markets are needed most where they are most difficult to create and sustain, and one way to understand contract law in liberal legal theory, according to Professor Coleman, is as an institution designed to reduce uncertainty and thereby make markets possible.
The Innovator's Dilemma - The Revolutionary National Bestseller That Changed The Way We Do Business - Thryft
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Examines how companies can create a balance between marketing cutting-edge technology and anticipating customer demand.
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The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification. That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
The Strategic Management Of Large Engineering Projects - Shaping Institutions, Risks, And Governance - Thryft
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Book Recommendation: - If you're interested in understanding how institutions and strategy impact large engineering projects, "The Strategic Management Of Large Engineering Projects" is a must-read. With in-depth analysis and case studies, this book provides valuable insights into the complex world of managing LEPs. It will equip managers with the knowledge to effectively navigate the challenges of risk management and corporate governance, ultimately shaping successful project outcomes.
Intermediate Accounting - Thryft
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Spiceland | Mcgraw-hill/irwin

Intermediate Accounting

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An intermediate accounting text which frames the financial reporting function of accounting in the context of the decision-support role it serves. It includes real world examples and diverse types of cases such as financial reporting, research and Internet cases from a global perspective.
U.S. Vs Microsoft : The Inside Story of the Landmark Trial - Thryft
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An account of the landmark antitrust case chronicles the investigation of Microsoft, examines the key events and personalities of the trial, and discusses the impact of the verdict.
Principles of Marketing : A Global Perspective - Thryft
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Recommendation: This book is a must-read for anyone interested in marketing. It provides a comprehensive understanding of marketing principles with a global perspective. With its concise language and engaging visuals, it makes learning easy and enjoyable, especially for non-native English speakers. The mix of international and Asian cases and vignettes adds real-world relevance to the concepts discussed. Additionally, the coverage of contemporary marketing issues ensures that readers stay up-to-date and develop critical thinking skills. Stay ahead of the game and dive into the exciting world of marketing with Principles of Marketing: A Global Perspective.
Dictionary of International Business Terms - Thryft
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Dictionary of International Business Terms

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Updated to reflect the most recent trends, trade agreements, cartels, and innovations in international business, this handbook defines approximately 5,000 terms related to the international marketplace. Definitions and explanations focus on international finance and marketing, foreign exchange, import/export, trade organizations, and much more. It's a handy quick-reference source for business professionals and students, and useful for training programs in international business management.


Author: John J. Capela
Format: Paperback
Number of Pages: 626
Publisher: Peterson's Guides,U.S.
Publication Date: 30 Apr 2004
Creating Strategic Leverage : Matching Company Strengths with Market Opportunities - Thryft
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This book could be a good read for business owners who are looking to gain a competitive edge in their industry. With its focus on analyzing industry structure and determining a company's position within it, this book offers clear solutions for developing and communicating a successful strategy. The case studies from industry giants such as AT&T and Federal Express provide practical examples of how to apply these concepts in real-world settings.
Accounting Theory And Practice - Thryft
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This book is a must-read for accounting students, MBA candidates, and practicing accountants seeking a deeper understanding of the principles behind modern accounting practices. With its comprehensive coverage and theoretical framework, it helps readers grasp the essential concepts and purpose of various accounting techniques. Dive into the world of accounting theory and practice and gain a broader perspective on the accounting process.
ECONOMICS PRIMER - Thryft
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Linda Low | World Scientific Publishing Company

ECONOMICS PRIMER

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This book is a great read for anyone who wants to understand the basics of economics without getting overwhelmed by technical jargon. With its simplified and illustrated approach, Economics Primer breaks down complex economic concepts into easy-to-understand terms. Whether you're a non-economics reader or someone with a background in the field, this book serves as a stepping stone to understanding how economic relationships affect us all. It also explores the intersection of economics with other fields such as technology, health, environment, and security, making it relevant in today's globalized world. Get ready to broaden your understanding of world events and discover the impact of economics on our daily lives.
Asian Financial Statement Analysis - Detecting Financial Irregularities - Thryft
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This book is a must-read for investors and financial professionals who want to gain a deeper understanding of the complexities and nuances of analyzing financial statements in the Asian market. With a focus on detecting irregularities and manipulation, the authors provide a comprehensive framework and real-world examples to help readers navigate the unique challenges of Asian accounting techniques. This groundbreaking study is the first of its kind and positions the authors as top authorities in the field. Be prepared to enhance your investment analysis skills with this invaluable resource.
Global Marketing: Foreign Entry, Local Marketing, and Global Management - Thryft
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Johny K. Johansson | Mcgraw-hill Medical Publishing

Global Marketing: Foreign Entry, Local Marketing, and Global Management

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Johansson's "Global Marketing, 5/e" utilizes a three-pronged framework to organize the discussion of how to conduct global Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience - or the standard marketing text - have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.
Entrepreneurship In The Mastering Business In Asia Series - Thryft
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This book is a comprehensive guide for understanding entrepreneurship in Asia. It covers essential topics such as funding, expansion, and exit strategies for entrepreneurs. It also provides insights into how to navigate the unique cultural and regulatory landscape of Asia. The authors bring a wealth of experience and provide concrete examples that make it an invaluable resource for anyone looking to do business in Asia.
Positioning: The Battle for Your Mind - Thryft
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Al Ries, Philip Kotler, Jack Trout  | Mcgraw Hill

Positioning: The Battle for Your Mind

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"Positioning: The Battle for Your Mind" is a must-read for anyone who wants to establish their brand in a competitive market. The authors' witty and fast-paced style makes for an engaging read that offers practical advice on how to position your brand in the minds of your audience. With case histories and penetrating analysis of recent trends in advertising history, this book is the perfect guide for anyone looking to gain market share and emerge as a household name.
The Myth of the Strong Leader : Political Leadership in the Modern Age - Thryft
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The Myth of the Strong Leader challenges the myth that political leaders are strong when they act alone. By examining leaders such as FDR, Mikhail Gorbachev and Nelson Mandela, Brown highlights the different types and qualities of leadership. Recommended for those interested in politics and leadership who want to rethink their preconceptions about what it means to lead.
"Harvard Business Review" on Managing Uncertainty - Thryft
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This book is a must-read for managers looking to make strategic decisions in today's fast-moving business world. The collection of leading-edge ideas will help readers navigate uncertainty, build resilience, and stay competitive. The landmark piece "Competing for the Future" by Gary Hamel and C.K. Prahalad is a highlight, offering new perspectives on creating a successful business strategy.
Essentials of Entrepreneurship and Small Business Management : United States Edition - Thryft
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Norman M. Scarborough, Thomas W. Zimmerer  | Prentice Hall

Essentials of Entrepreneurship and Small Business Management : United States Edition

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This book is perfect for anyone who wants to dive into the world of entrepreneurship. With its abundance of real-world examples and practical exercises, it provides a step-by-step guide to starting and managing a small business. The most unique feature of this book is its logical process, which makes it easy for readers to follow along and implement the strategies outlined in the book. Overall, if you're looking for a comprehensive guide to small business management, this book is a great choice.
Managing For Quality And Performance Excellence - Thryft
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This book is a must-read for anyone interested in improving the quality management practices of their organization. It covers a wide range of topics, including ISO 9000 certification standards, Six Sigma, and the U.S. Malcolm Baldrige National Quality Award standards. The authors, both experts in the field, provide clear and concise explanations of complex concepts, and the many real-world examples help readers understand how to put these practices into action. If you're looking to become a Certified Quality Manager, this book covers most of the Body of Knowledge required for ASQ certification.
The Silk Road to Riches : How You Can Profit by Investing in Asia's Newfound Prosperity - Thryft
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Asia is now the world's #1 growth story. Farsighted investors will realize enormous profits by investing in companies that benefit from Asia's historic transformation. In The Silk Road to Riches, a team of world-class financial analysts and newsletter editors point you to the right companies, the right sectors, and the right strategies.
Purpose, Incorporated : Turning Cause Into Your Competitive Advantage - Thryft
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Too many working professionals still subscribe to the old Milton-Friedman logic that “businesses' sole purpose is to generate profit for shareholders.” In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it.  Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world. You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.
IT Strategy in Action : International Edition - Thryft
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James D. McKeen | Pearson Prentice Hall

IT Strategy in Action : International Edition

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This book teaches students how to use and manage IT to deliver business value, with a focus on IT management issues, rather than technical issues. KEY TOPICS: IT Strategy in Actiontackles the real world challenges of IT management first, by exploring a set of the most important issues facing IT managers today and second, by providing a series of mini-cases which present these critical IT issues within the context of real organizations. Most suited for business professionals who are interested in discovering the latest research in business solutions through IT.
Principles of Corporate Finance - Global Edition - Thryft
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FROM THE PUBLISHER Brealey/Myers' Principles of Corporate Finance is the worldwide leading text that describes the theory and practice of corporate finance. Throughout the book the authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. The text is comprehensive, authoritative, and modern and yet the material is presented at a common sense level. The discussions and illustrations are unique due to the depth of detail blended with a distinct sense of humor for which the book is well known and highly regarded. This text is a valued reference for thousands of practicing financial managers.
Unbalanced : The Co-dependency of America and China - Thryft
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The Chinese and U.S. economies have been locked in an uncomfortable embrace since the late 1970s. Although the relationship initially arose out of mutual benefits, in recent years it has taken on the trappings of an unstable codependence, with the two largest economies in the world losing their sense of self, increasing the risk of their turning on one another in a destructive fashion.   In The Codependency of America and China Stephen Roach, senior fellow at Yale University and former chairman of Morgan Stanley Asia, lays bare the pitfalls of the current China-U.S. economic relationship. He highlights the conflicts at the center of current tensions, including disputes over trade policies and intellectual property rights, sharp contrasts in leadership styles, the role of the Internet, the recent dispute over cyberhacking, and more. A firsthand witness to the Asian financial crisis of the late 1990s, Roach likely knows more about the U.S.-China economic relationship than any other Westerner. Here he    In the wake of the 2008 crisis, both unbalanced economies face urgent and mutually beneficial rebalancings. Unbalanced concludes with a recipe for resolving the escalating tensions of codependence. Roach argues that the Next China offers much for the Next America—and vice versa.
Strategic Management - Competitiveness And Globalization : Concepts And Cases - Thryft
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This book is highly recommended for business students, entrepreneurs, and managers looking for practical guidance on creating a competitive advantage. The unique model of blending industrial organization with a resource-based view offers key insights on how to build a sustained competitive advantage. The case studies provide real-world examples and are engaging and exemplary, making the book a valuable resource for those seeking to apply strategic management principles in real-world situations.
No Ordinary Disruption : The Four Global Forces Breaking All the Trends - Thryft
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Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people.Our intuitions formed during a uniquely benign period for the world economy—often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents.But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents.What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China—Tianjin—will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will comefrom 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map.What we are now seeing is no ordinary disruption but the new facts of business life— facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.
ROI of Social Media : How to Improve the Return on Your Social Marketing Investment - Thryft
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This book is a great read for any business wanting to make the most out of their social media investments. It offers a comprehensive look at the current landscape and includes 15 case studies to help understand how global brands are successfully using social marketing to connect to their audience. With comprehensive analysis of basics, strategies, and tactics, the ROI of Social Media will help you manage social marketing programs, measure their successes, diagnose underperforming elements, and deliver extraordinary results.
PRINCIPLES MARKETING : ASIAN PERSPECTIVE - Thryft
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Philip Kotler | Pearson Prentice Hall

PRINCIPLES MARKETING : ASIAN PERSPECTIVE

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Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.
An Introduction to Management Science - Thryft
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An Introduction to Management Science is highly recommended for business students and professionals seeking a better understanding of decision-making processes. The book provides a practical, real-world approach to applying management science techniques through numerous examples and self-test exercises. Additionally, the book includes software packages such as LINGO 10 and Management Scientist that enable users to gain proficiency in using Excel and other valuable tools to solve management science problems. Overall, An Introduction to Management Science empowers readers with the skills and knowledge necessary to make informed decisions in the business world.
Strategic Management: Concepts : Competitiveness and Globalization - Thryft
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This book provides readers with a comprehensive understanding of strategic management through the integration of classic organizational models and modern trends. It draws inspiration from over 500 leading companies worldwide and aids the reader in implementing practical strategies that can help them create and maintain a competitive edge. With MindTap, readers can hone their leadership skills and attain success in their respective fields.
Murdoch : The Decline of an Empire - Thryft
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Richard Belfield, Christopher Hird  | Time Warner Books Uk

Murdoch : The Decline of an Empire

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Myth has it that Rupert Murdoch was left with little by his father, but actually he inherited a relatively successful newspaper publishing operation. Murdoch was ambitious and the only way in which he could expand was by buying other papers. And the only way he could pay for them was by borrowing money. Within a few years of his father's death, the debts of his company had rocketed. Murdoch's penchant for expanding by borrowing is often the subject of comment, but in fact he owns relatively little of News Corporation, his mother and three sisters being substantial shareholders. The corporation's heavy borrowing has worked as a strategy in several ways, such as profits financing expansion into other markets, the success of selling unwanted businesses for profit, "creative accounting" and in meeting the variation in the tax laws of different countries. The authors of this book examine the history of News Corporation and offer their conclusion that the net is now closing.
The Super Analysis : Conversations with the Worlds Leading Stock Market Investors and Analysis - Thryft
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This book provides unique insights into the strategies and methods used by the world's top investment analysts and professionals. Through interviews with high-profile investors and analysts across major global markets, readers can gain a truly international perspective on investment research and decision-making. This book is ideal for professional and individual investors looking to improve their investment strategies and decision-making processes. The book's most distinctive feature is its access to insider knowledge and expertise from the world's top investors and analysts.
Cases in Marketing Management and Strategy - Thryft
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John A. Quelch | Prentice Hall

Cases in Marketing Management and Strategy

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For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Inside Steve's Brain - Thryft
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Leander Kahney | Portfolio Hardcover

Inside Steve's Brain

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Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it.  It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve’s Brain  cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions. Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them. He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. He’s a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising. In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. In  Inside Steve’s Brain , Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands. The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.
Information Rules - A Strategic Guide To The Network Economy - Thryft
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Carl Shapiro, Hal R. Varian  | Harvard Business Review Press

Information Rules - A Strategic Guide To The Network Economy

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Information Rules is an essential guide for managers aiming to thrive in the information economy. With its focus on the application of classic economics concepts to information technology, this book helps readers to understand the consequences of pricing, protecting and planning information products and services. Shapiro and Varian offer practical business strategies that will assist business leaders in making effective decisions and navigating the challenges of the information age with confidence. Highly recommended for anyone interested in the economics of information and networks.
Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development - Thryft
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Recommendation: This book is a must-read for anyone who wants to understand why innovation initiatives fail and how to successfully develop and market new products. Hodock's case history approach and analysis of typical innovation blunders provide valuable insights on how to avoid the mistakes that can doom new product development. The book also offers best practices that can lead to successful innovation and a doubling of the bottom line for any company. Anyone interested in the future of American business will find this book informative and thought-provoking.
Marketing Research : An Applied Approach - Thryft
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This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.
The Strategy Paradox - Why Committing To Success Leads To Failure, And What To Do About It - Thryft
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A compelling vision. Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, too. In fact, most managers seeking to maximize their chances for glory are often unwittingly setting themselves up for ruin. The sad truth is that most companies have left their futures almost entirely to chance, and don’t even realize it. The reason? Managers feel they must make choices with far-reaching consequences today, but must base those choices on assumptions about a future they cannot predict. It is this collision between commitment and uncertainty that creates THE STRATEGY PARADOX.This paradox sets up a ubiquitous but little-understood tradeoff. Because managers feel they must base their strategies on assumptions about an unknown future, the more ambitious of them hope their guesses will be right – or that they can somehow adapt to the turbulence that will arise. In fact, only a small number of lucky daredevils prosper, while many more unfortunate, but no less capable managers find themselves at the helms of sinking ships. Realizing this, even if only intuitively, most managers shy away from the bold commitments that success seems to demand, choosing instead timid, unremarkable strategies, sacrificing any chance at greatness for a better chance at mere survival.Michael E. Raynor, coauthor of the bestselling The Innovator's Solution, explains how leaders can break this tradeoff and achieve results historically reserved for the fortunate few even as they reduce the risks they must accept in the pursuit of success. In the cutthroat world of competitive strategy, this is as close as you can come to getting something for nothing.Drawing on leading-edge scholarship and extensive original research, Raynor’s revolutionary principle of Requisite Uncertainty yields a clutch of critical, counter-intuitive findings. Among -- The Board should not evaluate the CEO based on the company’s performance, but instead on the firm’s strategic risk profile-- The CEO should not drive results, but manage uncertainty-- Business unit leaders should not focus on execution, but on making strategic choices-- Line managers should not worry about strategic risk, but devote themselves to delivering on commitmentsWith detailed case studies of success and failure at Sony, Microsoft, Vivendi Universal, Johnson & Johnson, AT&T and other major companies in industries from financial services to energy, Raynor presents a concrete framework for strategic action that allows companies to seize today’s opportunities while simultaneously preparing for tomorrow’s promise.
Complete Business Statistics - Thryft
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Amir D. Aczel | Richard D Irwin

Complete Business Statistics

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Aczel's COMPLETE BUSINESS STATISTICS,4/E is designed and written for both the undergraduate and graduate level business statistics courses. Aczel's quality of presentation and the richness and its abundant problem sets are famous. The text covers an array of topics and uses real data sets drawn from a variety of domestic and international sources. The problems and examples found in this text are exceptionally realistic,stimulating,challenging and useful. Dr. Aczel is a world-renowned expert. Besides Complete Business Statistics he is the author of Concepts and Applications,as well as two trade How to Beat the IRS at its Own Game and Fermat's Last Unlocking the Secret of an Ancient Mathematical Problem. Dr. Aczel is also an active consultant in marketing research and financial services.
Financing Transitions : Managing Capital and Liquidity in the Family Business - Thryft
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This book would be a good read for individuals who are involved in a family business and are looking to plan for its future success. The author focuses on establishing principles and patterns necessary for laying the foundation for capital and liquidity planning, which can lead to making wise, well-timed choices about the business and family. The book is concise with only 116 pages, making it a quick read for busy individuals. Overall, readers would appreciate the practical advice and real-life examples provided in the book.
Accelerate : Building Strategic Agility for a Faster-Moving World - Thryft
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Based on the award-winning article in Harvard Business Review , from global leadership expert John Kotter.It’s a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and appoint your best people to make change happen. And it does—but not fast enough. Or effectively enough. Real value gets lost and, ultimately, things drift back to the default status.Why is this scenario so frequently repeated in industries and organizations across the world? In the groundbreaking new book Accelerate (XLR8), leadership and change management expert, and best-selling author, John Kotter provides a fascinating answer—and a powerful new framework for competing and winning in a world of constant turbulence and disruption.Kotter explains how traditional organizational hierarchies evolved to meet the daily demands of running an enterprise. For most companies, the hierarchy is the singular operating system at the heart of the firm. But the reality is, this system simply is not built for an environment where change has become the norm. Kotter advocates a new system—a second, more agile, network-like structure that operates in concert with the hierarchy to create what he calls a “dual operating system”—one that allows companies to capitalize on rapid-fire strategic challenges and still make their numbers.Accelerate (XLR8) vividly illustrates the five core principles underlying the new network system, the eight Accelerators that drive it, and how leaders must create urgency in others through role modeling. And perhaps most crucial, the book reveals how the best companies focus and align their people’s energy and urgency around what Kotter calls the big opportunity .If you’re a pioneer, a leader who knows that bold change is necessary to survive and thrive in an ever-changing world, this book will help you accelerate into a better, more profitable future.
Exploring Strategic Change - Thryft
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Exploring Strategic Change approaches the topic of change management by focusing on the fundamental importance of context specific analysis. The book explores all aspects of change, from the formulation of strategy through to implementation. The first half of the book introduces a framework which can be used to develop the most appropriate implementation, whilst the latter half focuses on managing the transition. Ideally suited for upper level undergraduate and postgraduate students on HRM and Strategy modules covering the management of change.
Who Says Elephants Can't Dance? : How I Turned Around IBM - Thryft
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This book is a must-read for business enthusiasts interested in a first-hand account of how an underperforming company was turned around by a non-technical CEO. Gerstner's straightforward approach and decisive actions, such as divesting unneeded assets and shifting the focus towards customers, make for an engaging narrative. The book provides valuable insights into how cultural and organizational transformations can lead to success in the dynamic tech industry.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.