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Advertising Copywriting

Regular price ₱391.05 ₱193.05 51% off
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Master the art of persuasive advertising writing.

This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.

Sale

Advertising Copywriting

Regular price ₱391.05 ₱193.05 51% off
Unit price
per
ISBN: 9780844232065
Publisher: Ntc Business Books
Date of Publication: 1999-01-01
Format: Hardcover
Related Collections: Business, Creative Nonfiction
Related Topics: Communication, Essays
Goodreads rating: 3.5
(rated by 4 readers)

Description

This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
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Master the art of persuasive advertising writing.

This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.