The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
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Revolutionizing marketing for the modern shopper era.
If you're feeling the pinch of marketing inefficacy in the consumer goods sector, 'The Shopper Marketing Revolution' offers you a lifeline. This book is a guide to navigating the tides of consumer behaviors and retail dynamics. It's compelling for professionals facing stagnant growth and seeking novel, integrated strategies to connect with both the shopper and retailer, aiming to resonance with the changing market. Mike Anthony and Toby Desforges don't just paint the picture of industry challenges; they hand you the brush to redraw the boundaries of your marketing strategies.
The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
Regular price
- Unit price
- / per
ISBN: 9781939418272
Publisher: RTC Publishing
Date of Publication: 2013-06-21
Format: Paperback
Related Topics:
Productivity,
Communication,
Business,
Management,
Entrepreneurship,
Personal Development,
Leadership,
Inspirational
Goodreads rating: 4.29
(rated by 7 readers)
Description
The consumer goods industry accounts for 20 percent of the world’s gross domestic product (GDP)—that’s over $14 trillion in turnover. And yet the industry isn’t growing! It lags behind global GDP growth, and the latest figures suggest that the world’s top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they’ll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century—transforming the way they market their brands and relate to retail customers.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Revolutionizing marketing for the modern shopper era.
If you're feeling the pinch of marketing inefficacy in the consumer goods sector, 'The Shopper Marketing Revolution' offers you a lifeline. This book is a guide to navigating the tides of consumer behaviors and retail dynamics. It's compelling for professionals facing stagnant growth and seeking novel, integrated strategies to connect with both the shopper and retailer, aiming to resonance with the changing market. Mike Anthony and Toby Desforges don't just paint the picture of industry challenges; they hand you the brush to redraw the boundaries of your marketing strategies.
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