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Transform words into compelling sales catalysts.
If you want your words to make an impact and sell, "Write to Sell" is the practical handbook you need. Andy Maslen delivers actionable advice, case studies, and exercises that will sharpen your copywriting skills. This book is the tool you require to turn your writing into a powerful selling machine, whether you're a seasoned writer or just starting out.
Write to Sell is a guide to the practice of great copywriting---not just
the theory. Checklists, exercises and mnemonics give you the tools to craft
better copy. "Case notes" and concrete examples show you the difference
between what works and what doesn't. Clear and concise, this is the
copywriter's manual. Don't start writing without it. --
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Transform words into compelling sales catalysts.
If you want your words to make an impact and sell, "Write to Sell" is the practical handbook you need. Andy Maslen delivers actionable advice, case studies, and exercises that will sharpen your copywriting skills. This book is the tool you require to turn your writing into a powerful selling machine, whether you're a seasoned writer or just starting out.
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