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Optical Media: Berlin Lectures 1999

Regular price ₱539.55 Now ₱440.55 Save 18%
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Tracing optical media's evolution; from Renaissance to computers.

Dive into "Optical Media" if you're intrigued by how cultural perception is shaped by technology. Friedrich Kittler crafts a meticulous journey through the history of visual media, emphasizing pivotal shifts that define our current audiovisual landscape. His insights into the intertwined paths of art, technology, and media are enlightening for anyone interested in understanding the forces that have sculpted our contemporary visual culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Optical Media: Berlin Lectures 1999

Regular price ₱539.55 Now ₱440.55 Save 18%
Unit price
per
ISBN: 9780745640914
Publisher: Polity
Date of Publication: 2009-12-30
Format: Paperback
Related Collections: Philosophy, Art, History
Goodreads rating: 4.01
(rated by 80 readers)

Description

This major new book provides a concise history of optical media from Renaissance linear perspective to late twentieth-century computer graphics. Kittler begins by looking at European painting since the Renaissance in order to discern the principles according to which modern optical perception was organized. He also discusses the development of various mechanical devices, such as the camera obscura and the laterna magica, which were closely connected to the printing press and which played a pivotal role in the media war between the Reformation and the Counter-Reformation. After examining this history, Kittler then addresses the ways in which images were first stored and made to move, through the development of photography and film. He discusses the competitive relationship between photography and painting as well as between film and theater, as innovations like the Baroque proscenium or "picture-frame" stage evolved from elements that would later constitute cinema. The central question, however, is the impact of film on the ancient monopoly of writing, as it not only provoked new forms of competition for novelists but also fundamentally altered the status of books. In the final section, Kittler examines the development of electrical telecommunications and electronic image processing from television to computer simulations. In short, this book provides a comprehensive introduction to the history of image production that is indispensable for anyone wishing to understand the prevailing audiovisual conditions of contemporary culture.
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Similar Reads

Tracing optical media's evolution; from Renaissance to computers.

Dive into "Optical Media" if you're intrigued by how cultural perception is shaped by technology. Friedrich Kittler crafts a meticulous journey through the history of visual media, emphasizing pivotal shifts that define our current audiovisual landscape. His insights into the intertwined paths of art, technology, and media are enlightening for anyone interested in understanding the forces that have sculpted our contemporary visual culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.