Buy 3 Get Another Free On All Under S$10
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Stay in touch and win free books! Sign up

Your cart

Your cart is empty

Check out these collections.

Books from Singapore Publishers
Books From University Presses
Creative Nonfiction

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Sociology

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

81 Results

Communication
Clear all

81 Results

No results

No results

Communication
Clear all
Public Relations Metrics : Research and Evaluation - Thryft
Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič

Public Relations Metrics : Research and Evaluation

₱1,183.05 from ₱490.05 Save up to 59%

This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.

₱1,183.05 from ₱490.05 Save up to 59%

In stock

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity
Robert Axelrod

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

from ₱836.55

If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.

from ₱836.55

In stock

The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham

The Psychology of Culture Shock

₱440.55 from ₱193.05 Save up to 61%

If you're someone about to embark on a journey that will plunge you into a new cultural realm, "The Psychology of Culture Shock" could be your compass. The updated insights of Furnham and Bochner detail the emotional and cognitive mountains to climb when adapting to new cultures. It's a trove of knowledge for students, travelers, or professionals bracing for a cultural plunge, helping not just with survival but with thriving in new social landscapes.

₱440.55 from ₱193.05 Save up to 61%

In stock

Branding For The Public Sector - Creating, Building And Managing Brands People Will Value - Thryft
Paul Temporal

Branding For The Public Sector - Creating, Building And Managing Brands People Will Value

₱292.05 from ₱193.05 Save up to 51%

Recommendation: This book is a must-read for anyone working in the public sector or involved with non-profit organizations. With its practical strategies and real-life case studies, it provides valuable insights on how to apply effective branding techniques to create, build, and manage brands that will be valued by the public. By reading this book, you will gain a deep understanding of the importance of branding in the non-profit sector and learn how to use it as a tool for growth and prosperity. Don't miss out on the opportunity to transform your organization and make a meaningful impact in the public sector!

₱292.05 from ₱193.05 Save up to 51%

In stock

Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon

Consumer Behavior: Buying, Having, and Being

₱1,548.00 from ₱886.05 Save up to 46%

If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.

₱1,548.00 from ₱886.05 Save up to 46%

In stock

Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney

Intercultural Business Communication

₱688.05 from ₱292.05 Save up to 58%

This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.

₱688.05 from ₱292.05 Save up to 58%

In stock

The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion
Johan Fischer

The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

₱2,272.05 from ₱1,826.55 Save up to 20%

If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.

₱2,272.05 from ₱1,826.55 Save up to 20%

In stock

Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen

Consumer Behavior & Marketing Strategy, 9th Edition

₱429.75 from ₱242.55 Save up to 45%

If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.

₱429.75 from ₱242.55 Save up to 45%

In stock

Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore

Public Relations: The Profession and the Practice (Int'l Ed)

₱836.55 from ₱341.55 Save up to 59%

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.

₱836.55 from ₱341.55 Save up to 59%

In stock

Intercultural Business Communication - Thryft
Lillian H. Chaney

Intercultural Business Communication

₱836.55 from ₱341.55 Save up to 59%

This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.

₱836.55 from ₱341.55 Save up to 59%

In stock

The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark

The Wantmakers : The World of Advertising: How They Make You Buy

₱292.05 from ₱193.05 Save up to 51%

The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.

₱292.05 from ₱193.05 Save up to 51%

In stock

Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft
Steven L. McShane, Mary Ann Von Glinow

Organizational Behavior : Emerging Realities for the Workplace Revolution

₱440.55 from ₱242.55 Save up to 51%

If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.

₱440.55 from ₱242.55 Save up to 51%

In stock

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft
Ian I. Mitroff, Harold A. Linstone

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World

₱539.55 from ₱242.55 Save up to 55%

This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.

₱539.55 from ₱242.55 Save up to 55%

In stock

International Public Relations : Negotiating Culture, Identity, and Power - Thryft
Patricia A. Curtin, T. Kenn Gaither

International Public Relations : Negotiating Culture, Identity, and Power

₱985.05 from ₱391.05 Save up to 60%

The book effectively illustrates how theory informs practice with its unique cultural-economic model and practice matrix. It offers a comprehensive and critical approach to global public relations practices with real-world examples from around the world. Readers can expect to gain a deep understanding of cultural diversity, ethics, and values in international public relations. It is an excellent resource for students and professionals interested in expanding their knowledge of global public relations practices.

₱985.05 from ₱391.05 Save up to 60%

In stock

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

₱292.05 from ₱193.05 Save up to 51%

The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.

₱292.05 from ₱193.05 Save up to 51%

In stock

Public Relations Writing In Australia - Thryft
James Mahoney

Public Relations Writing In Australia

₱292.05 from ₱193.05 Save up to 51%

Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.

₱292.05 from ₱193.05 Save up to 51%

In stock

Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson

Organization Development: The Process of Leading Organizational Change

₱1,975.05 from ₱1,084.05 Save up to 46%

If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.

₱1,975.05 from ₱1,084.05 Save up to 46%

In stock

New Media : An Introduction - Thryft
Terry Flew

New Media : An Introduction

₱490.05 from ₱242.55 Save up to 55%

This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.

₱490.05 from ₱242.55 Save up to 55%

In stock

Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture - Thryft
David Jennings

Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture

₱292.05 from ₱193.05 Save up to 51%

"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."

₱292.05 from ₱193.05 Save up to 51%

In stock

Making the Team: A Guide for Managers - Thryft

Making the Team: A Guide for Managers

₱1,975.05 from ₱1,084.05 Save up to 46%

If you're leading a team or aspire to, "Making the Team" is essential reading. It's like a toolbox for the modern manager, grounded in research yet practical enough to apply immediately. Every chapter practically converses with you, offering insights into building, nurturing, and leading teams effectively. It's one of those books you'll refer to time and again, whether you're facing teamwork challenges or aiming to motivate a high-performing team to greater heights.

₱1,975.05 from ₱1,084.05 Save up to 46%

In stock

Research Methods for Media and Communication - Thryft
Niranjala Weerakkody

Research Methods for Media and Communication

₱440.55 from ₱242.55 Save up to 51%

If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.

₱440.55 from ₱242.55 Save up to 51%

In stock

Grown Up Digital: How the Net Generation is Changing Your World - Thryft
Don Tapscott

Grown Up Digital: How the Net Generation is Changing Your World

₱589.05 from ₱292.05 Save up to 54%

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:- How the brain of the Net Generation processes information- Seven ways to attract and engage young talent in the workforce- Seven guidelines for educators to tap the Net Gen potential- Parenting 2.0: There's no place like the new home- Citizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future.

₱589.05 from ₱292.05 Save up to 54%

In stock

The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know
Robert Dodenhoff

The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

from ₱539.55

'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.

from ₱539.55

In stock

CQ: Developing Cultural Intelligence at Work
New
Joo-Seng Tan, Soon Ang, P. Christopher Earley

CQ: Developing Cultural Intelligence at Work

from ₱836.55

If you're planning to work abroad or manage diverse teams, "CQ: Developing Cultural Intelligence at Work" could be a game-changer for you. The book provides practical insights and relatable case studies, empowering you to comprehend and engage effectively with various cultural dynamics. It's like gaining a compass for navigating the complexities of intercultural interactions in the professional world.

from ₱836.55

In stock

Organization Development & Change - Thryft
Christopher G. Worley, Thomas G. Cummings

Organization Development & Change

₱429.75 from ₱292.05 Save up to 36%

As you navigate the ever-evolving landscape of organizational structures and strategies, "Organization Development & Change" could offer you solid theoretical underpinnings paired with practical applications. Whether you're a student or a seasoned professional, the combination of insight and actionable knowledge within this book can prove to be an invaluable resource for effecting change within any organization.

₱429.75 from ₱292.05 Save up to 36%

In stock

The Culture Map : Decoding How People Think, Lead, and Get Things Done Across Cultures - Thryft
Erin Meyer

The Culture Map : Decoding How People Think, Lead, and Get Things Done Across Cultures

from ₱409.05

If you work on an international scale, "The Culture Map" is a must-read. Erin Meyer's field-tested model provides practical and smart advice for navigating cultural differences in the workplace. The book's unique feature is its combination of an analytical framework and actionable advice that will help you succeed in a global world. This book is a great way to learn about how cultural differences impact business and provides a great guide on how to navigate it to your advantage.

from ₱409.05

Out of stock

The Entertainment Economy - Thryft
Michael J. Wolf

The Entertainment Economy

₱479.25 from ₱335.70 Save up to 30%

"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."

₱479.25 from ₱335.70 Save up to 30%

Out of stock

Bulls in the China Shop # - Thryft
Randall E. Stross

Bulls in the China Shop #

from ₱422.10

Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.

from ₱422.10

Out of stock

Art Hats In Renaissance City: Reflections & Aspirations Of Four Generations Of Art Personalities - Thryft
Renee Foong Ling Lee

Art Hats In Renaissance City: Reflections & Aspirations Of Four Generations Of Art Personalities

from ₱242.55

This book would be a good read for someone who is curious about the journey of Singapore's art scene. Through personal reflections and aspirations, it provides an authentic voice of those who have shaped the cultural landscape of the city. It not only showcases the diversity of creative industries but also highlights the crucial role of heritage development in Singapore's artistic evolution. Whether you are an art enthusiast or simply interested in understanding the transformation of a city through art, this anthology offers valuable insights and real-life experiences that will leave you inspired.

from ₱242.55

Out of stock

Don't Mess With My Professionalism: How to Resolve Conflict Across Cultures
Ouided Bouchamaoui, Vanessa Barros

Don't Mess With My Professionalism: How to Resolve Conflict Across Cultures

from ₱1,480.05

If you’ve ever found yourself puzzled or frustrated by differing workplace behaviors in a multicultural setting, this book is a must-read. Vanessa Barros lays out a clear and practical framework, the ACE model, to tackle the persistent issue of intercultural conflict. With this book, you can turn potential misunderstandings into opportunities for collaboration and growth, making it an invaluable resource for anyone working in the increasingly global business environment.

from ₱1,480.05

Out of stock

Public Relations in Asia : An Anthology : An anthology - Thryft
Krishnamurthy Sriramesh

Public Relations in Asia : An Anthology : An anthology

from ₱957.15

Public Relations in Asia provides a comprehensive overview of how public relations (PR) works in ten Asian countries. Each chapter provides insights into the unique cultural, political, economic, and media landscapes of these countries, and how they impact PR practices. This book is a must-read for communications professionals looking to operate in Asia.

from ₱957.15

Out of stock

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.