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Competitive Strategy : Techniques for Analyzing Industries and Competitors

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Analytical techniques for understanding industries and competitors.

This book is a must-read for managers who want to gain a competitive edge in their industry. With a comprehensive set of analytical techniques, Michael Porter provides step-by-step guidance on how to conduct industry and competitor analysis. The book covers strategies for various types of industries, from fragmented to global, and offers tools for making important strategic decisions. By reading this book, managers can anticipate and prepare for competitor moves, new market entries, and industry shifts, enabling them to take proactive actions to improve their company's position.

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Competitive Strategy : Techniques for Analyzing Industries and Competitors

Regular price ₱490.05 ₱292.05 40% off
Unit price
per
ISBN: 9780029253601
Publisher: Free Press
Date of Publication: 1998-06-01
Format: Hardcover
Related Collections: Personal Development, Business, Economics
Goodreads rating: 4.16
(rated by 16395 readers)

Description

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
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Analytical techniques for understanding industries and competitors.

This book is a must-read for managers who want to gain a competitive edge in their industry. With a comprehensive set of analytical techniques, Michael Porter provides step-by-step guidance on how to conduct industry and competitor analysis. The book covers strategies for various types of industries, from fragmented to global, and offers tools for making important strategic decisions. By reading this book, managers can anticipate and prepare for competitor moves, new market entries, and industry shifts, enabling them to take proactive actions to improve their company's position.