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Confessions Of An Advertising Man

Regular price ₱641.70
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per

Confessions Of An Advertising Man

Regular price ₱641.70
Unit price
per
ISBN: 9781904915010

Description

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. "Confessions of an Advertising Man" is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.


Author: David Ogilvy
Format: Paperback
Number of Pages: 224
Publisher: Southbank Publishing
Publication Date: 01 Mar 2005
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