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Purpose, Incorporated : Turning Cause Into Your Competitive Advantage

Regular price ₱680.85
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Purpose, Incorporated : Turning Cause Into Your Competitive Advantage

Regular price ₱680.85
Unit price
per
ISBN: 9780692999639
Publisher: Big Purpose Press
Date of Publication: 2017-12-20
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 4.1
(rated by 68 readers)

Description

Too many working professionals still subscribe to the old Milton-Friedman logic that “businesses' sole purpose is to generate profit for shareholders.” In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it.  Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world. You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.