This book is for anyone who wants to understand the art and science behind creating a strong brand identity. With real-world examples from successful companies like Coca-Cola, Nike, and Starbucks, the authors delve into the strategies and techniques of using aesthetics to capture customer loyalty, protect against competition, and create an unforgettable brand experience. Whether you're a marketer looking to elevate your branding game or an entrepreneur wanting to establish a distinctive brand, this book will guide you through the fascinating world of marketing aesthetics. Get ready to uncover the secrets behind iconic logos, packaging, and more.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Marketing Aesthetics - The Strategic Management Of Brands, Identity, And Image
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This book is for anyone who wants to understand the art and science behind creating a strong brand identity. With real-world examples from successful companies like Coca-Cola, Nike, and Starbucks, the authors delve into the strategies and techniques of using aesthetics to capture customer loyalty, protect against competition, and create an unforgettable brand experience. Whether you're a marketer looking to elevate your branding game or an entrepreneur wanting to establish a distinctive brand, this book will guide you through the fascinating world of marketing aesthetics. Get ready to uncover the secrets behind iconic logos, packaging, and more.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Uncover books linked by topic and theme