If you're intrigued by the challenge of sparking innovation in well-established companies, "Corporate Entrepreneurship" could be the guide you've been searching for. Paul Burns takes a magnifying glass to the mechanisms that allow big organizations to behave like nimble startups, blending academic insights with real-world examples. It's not just theory; this book is a roadmap to transforming a corporate culture into one that champions entrepreneurship and innovation at every turn. Perfect for those studying the subject or professionals eager to inject entrepreneurial spirit into their organizations.
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