This book is a must-read for anyone in a leadership role or aspiring to be one. It provides valuable insights and techniques to enhance your persuasive abilities, enabling you to effectively influence others. Through real-life examples and practical strategies, you'll learn how to build trust, connect emotionally, and appeal to fundamental human needs to craft compelling proposals. Whether you're managing a team or navigating organizational dynamics, this book will empower you to motivate others and achieve your goals.

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More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others -- including those over whom you have no formal authority. In this book, you'll discover techniques for honing your persuasive powers, such as:• Ways to strengthen your credibility and connect emotionally with others• How to appeal to six deeply rooted human needs in crafting your proposals• How to motivate people to give their best on the job• Strategies for adapting your persuasive tactics to your listeners' decision-making styles

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