If you're seeking a fresh approach to connect more profoundly with clients and boost your financial advising game, this book is like discovering a secret cipher. It will equip you with the engaging art of storytelling, drawing from the magic of narratives used by masterminds like Warren Buffet. It isn't just a read; it's an innovative tool that can transform the dry complexities of financial products into relatable, persuasive stories that resonate with the gut instincts of varied audiences, including women and the affluent. Trust is the currency here, and this book teaches you to mint it wisely.

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Learn what makes a client trust you to be their financial advisor.  Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

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