Recommendation: "I Love Type 02: Avant Garde" is a visually stunning collection that showcases the unique and complex Avant Garde typeface. It is a must-read for graphic design enthusiasts who are interested in the history and application of this iconic typeface in design, marketing, and advertising. Its high-quality graphic design work examples for books, promotional materials, and signage is sure to impress anyone interested in typography and design.

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Every designer has a favorite typeface. More than a vehicle to transport words onto a page, a typeface can express taste, style, opinion, and attitude. Using a selection of high-quality graphic design work for books, promotional materials, signage and more, each book in the "I Love Type" series highlights a single typeface and its prevalence in the design community. First designed by Herb Lubalin as a logo, not a typeface, Avant Garde has had a tumultuous history. Once a representation of innovation and singularity, its popularity in the 1970s has given it a distinctly retro connotation in modern times. Its complex ligatures, particularly the distinctive dramatically-slanted "A," are a challenge for any designer to master, and the ongoing debate continues over whether anyone has been able to use it correctly since Lubalin himself. Judge for yourself in this collection showcasing the application of Avant Garde type within the graphic arts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.