This book could be a good read for you if you've ever wanted to enhance your persuasive abilities and achieve success in both your professional and personal life. James Borg provides a magic formula to master the power of persuasion, giving you practical tips and insights on how to become more persuasive. With years of analyzing the behaviors and mind-sets of the most persuasive people, this book is an indispensable handbook for anyone who wants to get other people to do what they want. Get ready to be amazed by the power of persuasion!

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Ever wondered what it’s like to get people to do whatever you want, whenever you want? We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion? No, it’s the art of persuasion and you can learn it too. We all rely heavily on our persuasive powers every day - whether you are trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be. Persuasion is key to personal and managerial success. Whether it's in your professional or your personal life, so much of your success in persuasion is down to a combination of self-assesment and situational assessment - being aware of what's going on inside you and being aware of what's happening around you. And the good news is that there are a set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity. Based on years of analysing the behaviours and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion – the ultimate way to achieve success in work and life. "This book should be on every individuals bookshelf!" Sir John Harvey Jones A rare 'self-help' book - marvellously readable and fun. Hugely to be recommended. Jilly Cooper An indispensable handbook for all of us who need to get other people to do what we want. Sir Antony Jay, co-creator and writer of BBC's Yes Minister Persuaded? We were. Buy it. Management Today magazine (voted "best of its kind")

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.