Wikinomics is a must-read for entrepreneurs who want to leverage the power of crowdsourcing and co-creation. The book showcases how businesses can tap into the collective expertise and resources of their customers and partners through technology and collaboration to drive innovation and growth. With real-life examples and case studies, Wikinomics demonstrates how companies can achieve unprecedented levels of success by opening up and embracing a more collaborative and transparent business model.

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• Financial Times Business Book of the Year Nominee for Shortlist (2007)

An International Bestseller.An Economist Book of the Year.A Financial Times Book of the Year.Shortlisted for the Financial Times Business Book of the Year.Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux : 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters.The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.

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