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Books From University Presses

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Communication
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Communication
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Cue and Cut : A Practical Approach to Working in Multi-Camera Studios - Thryft
Roger Singleton-Turner

Cue and Cut : A Practical Approach to Working in Multi-Camera Studios

₱297.90 from ₱193.05 Save up to 48%

"Cue and Cut" is an excellent guide for individuals interested in working in television studios or pursuing a career in multi-camera content creation. The book offers practical advice, from understanding the equipment required to producing a polished result. The book is based on the first-hand experience of the author, who has worked with the top production crews in the BBC and ITV. With extensive coverage of multi-camera aspects, "Cue and Cut" is recommended for undergraduate, HND, B.Tech, post-graduate students, and anyone interested in mastering the multi-camera studio, regardless of their experience level.

₱297.90 from ₱193.05 Save up to 48%

In stock

Research Methods for Media and Communication - Thryft
Niranjala Weerakkody

Research Methods for Media and Communication

₱440.55 from ₱242.55 Save up to 46%

Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.

₱440.55 from ₱242.55 Save up to 46%

In stock

Public Relations Writing In Australia - Thryft
James Mahoney

Public Relations Writing In Australia

₱292.05 from ₱193.05 Save up to 51%

Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.

₱292.05 from ₱193.05 Save up to 51%

In stock

Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page

Marketing

₱292.05 from ₱193.05 Save up to 51%

This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.

₱292.05 from ₱193.05 Save up to 51%

In stock

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft
Ian I. Mitroff, Harold A. Linstone

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World

₱539.55 from ₱242.55 Save up to 55%

This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.

₱539.55 from ₱242.55 Save up to 55%

In stock

Thought Leadership Meets Business: How business schools can become more successful - Thryft
Peter Lorange

Thought Leadership Meets Business: How business schools can become more successful

₱440.55 from ₱193.05 Save up to 56%

If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.

₱440.55 from ₱193.05 Save up to 56%

In stock

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity
Robert Axelrod

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

from ₱836.55

If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.

from ₱836.55

In stock

The Internet Challenge to Television - Thryft
Bruce M. Owen

The Internet Challenge to Television

₱294.75 from ₱193.05 Save up to 48%

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.

₱294.75 from ₱193.05 Save up to 48%

In stock

McNae's Essential Law for Journalists
New
Mark Hanna

McNae's Essential Law for Journalists

from ₱1,480.05

If you're navigating the journalistic landscape, this book is a must-have. As someone likely to encounter the complex web of legal issues in media, having McNae's Essential Law for Journalists on your desk means you'll have a trusted source to help steer through the legalities. It's updated, comprehensive, and serves not just as a textbook but as a day-to-day reference to keep your work legally sound.

from ₱1,480.05

In stock

The Chicago Manual of Style - Thryft
University of Chicago Press

The Chicago Manual of Style

₱1,430.55 from ₱1,084.05 Save up to 25%

If precision in writing is what you're after, "The Chicago Manual of Style" is akin to a trusty compass for navigation through the complexities of editorial conventions. It's not just a book; it's a comprehensive tool that has stood the test of time, helping countless writers ensure their prose is polished and professional. Whether you're a budding author, an academic, or someone who cares about the nitty-gritty of punctuation and formatting, this manual is a must-have reference you'll return to time and again.

₱1,430.55 from ₱1,084.05 Save up to 25%

In stock

Research Methods for Media and Communication - Thryft
Niranjala Weerakkody

Research Methods for Media and Communication

₱440.55 from ₱242.55 Save up to 51%

If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.

₱440.55 from ₱242.55 Save up to 51%

In stock

Business Vocabulary In Use Elementary - Thryft
Bill Mascull

Business Vocabulary In Use Elementary

₱292.05 from ₱193.05 Save up to 51%

This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.

₱292.05 from ₱193.05 Save up to 51%

In stock

New Media : An Introduction - Thryft
Terry Flew

New Media : An Introduction

₱490.05 from ₱242.55 Save up to 55%

This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.

₱490.05 from ₱242.55 Save up to 55%

In stock

Business Vocabulary In Use Advanced - Thryft
Bill Mascull

Business Vocabulary In Use Advanced

₱292.05 from ₱193.05 Save up to 51%

Business Vocabulary In Use Advanced could be a good read for you if you're an advanced English learner looking to improve your language skills specifically for business and professional purposes. This book is unique because it offers carefully researched vocabulary that represents how native speakers actually communicate. With its clear presentation and practice exercises, it covers a wide range of up-to-date business topics and concepts, giving you the tools to enhance your communication skills in a professional setting.

₱292.05 from ₱193.05 Save up to 51%

In stock

Leadership Practice and Perspectives - Thryft
Kevin Roe

Leadership Practice and Perspectives

₱429.75 from ₱292.05 Save up to 36%

If you're looking to understand leadership beyond just theoretical concepts, this book brings them to life. It's well-suited for students or aspiring leaders who appreciate learning from varied, real-world scenarios. Kevin Roe has a way with words that makes complex ideas approachable, and you're likely to finish this book with a richer perspective on what it takes to lead in different settings.

₱429.75 from ₱292.05 Save up to 36%

In stock

Essential Economics for Cambridge IGCSERG Student Book - Thryft
Robert Dransfield, Jane King, Terry Cook

Essential Economics for Cambridge IGCSERG Student Book

₱688.05 from ₱341.55 Save up to 50%

If you're grappling with the intricacies of economics at the IGCSE level, this book may just be your lifeline. It's crafted with the intent to make complex economic concepts digestible for students whose first language isn't English. The online exam prep resources are a bonus, giving you that extra edge for exam readiness.

₱688.05 from ₱341.55 Save up to 50%

In stock

Style : Toward Clarity and Grace - Thryft
Joseph M. Williams, Gregory G. Colomb

Style : Toward Clarity and Grace

from ₱337.95

This book is perfect for anyone who wants to learn how to write persuasively and with clarity. It includes step-by-step strategies for crafting effective sentences and organizing paragraphs. One of the most unique and distinctive features of the book is its emphasis on not following simplistic rules or endless lists of dos and don'ts, but rather learning how to be concise, focused, and organized in your writing. It's a practical and disciplined text that will help transform even your roughest drafts into polished works of clarity, coherence, impact, and personality.

from ₱337.95

Out of stock

Business Vocabulary in Use: Intermediate - Thryft
Bill Mascull

Business Vocabulary in Use: Intermediate

₱292.05 from ₱193.05 Save up to 43%

This book is a valuable resource for anyone looking to enhance their business vocabulary. With clear explanations and practice exercises, it covers a wide range of business topics, making it a comprehensive guide for learners. It especially focuses on developing essential communication skills like meetings, negotiations, and presentations, ensuring that readers can effectively communicate in a professional setting. Whether you're a student, job seeker, or aspiring entrepreneur, this book is a must-have for your business journey.

₱292.05 from ₱193.05 Save up to 43%

Out of stock

Telecommunications Development in Asia - Thryft
John Ure

Telecommunications Development in Asia

₱1,084.05 from ₱836.55 Save up to 23%

If you're fascinated by how technology can transform societies, especially in a diverse and dynamic continent like Asia, "Telecommunications Development in Asia" could be your next insightful read. It takes a deep dive into the strategies that have spurred rapid growth in the region's telecom sector, fitting for anyone interested in policy, economics, or tech development. Plus, it's a follow-up to a work that's already proven its worth, making this sequel a promising addition to your collection.

₱1,084.05 from ₱836.55 Save up to 23%

Out of stock

The Power of News: The History of Reuters, 1849-1989 - Thryft
Donald Read

The Power of News: The History of Reuters, 1849-1989

from ₱787.05

If you're fascinated by the evolution of global communications and the pivotal role of news agencies in shaping our perception of events, "The Power of News: The History of Reuters, 1849-1989" is a compelling read. It's not just a history book; it's a mirror reflecting the revolution in information dissemination from the 19th century to the modern age, focusing on an organization that has witnessed—and reported—some of the world's most significant events. Donald Read's exploration gives a vivid look at how Reuters grew from a single telegraph office to a news empire, all while grappling with the challenges of maintaining speed and accuracy—a combination that remains essential in today's fast-paced information era.

from ₱787.05

Out of stock