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Marissa Mayer and the Fight to Save Yahoo!

by Nicholas Carlson
₱457.20
Marissa Mayer and the Fight to Save Yahoo! - Thryft
Marissa Mayer and the Fight to Save Yahoo! - Thryft

Inside story of Yahoo's dramatic turnaround

This book would be particularly appealing to entrepreneurs or those interested in business strategy. It offers a fascinating look into Marissa Mayer's leadership and decision-making, as well as the inner workings of a tech giant. Readers can expect plenty of drama and corporate intrigue, as well as insights into what it takes to revive a struggling company in the digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marissa Mayer and the Fight to Save Yahoo!

by Nicholas Carlson
₱457.20
ISBN: 9781444789898
Estimated First-hand Retail Price: ₱1,210.95
Authors: Nicholas Carlson
Publisher: HODDER & STOUGHTON
Date of Publication: 2015-01-01
Format: Paperback
Related Collections: Economics, Business, Biographies & Memoirs, History
Related Topics: Biography, Management, American History, Entrepreneurship, Technology, Leadership
Goodreads rating: 3.91
(rated by 1724 readers)

Description

A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Inside story of Yahoo's dramatic turnaround

This book would be particularly appealing to entrepreneurs or those interested in business strategy. It offers a fascinating look into Marissa Mayer's leadership and decision-making, as well as the inner workings of a tech giant. Readers can expect plenty of drama and corporate intrigue, as well as insights into what it takes to revive a struggling company in the digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.