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Information Rules - A Strategic Guide To The Network Economy

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Master economics of information technology.

Information Rules is an essential guide for managers aiming to thrive in the information economy. With its focus on the application of classic economics concepts to information technology, this book helps readers to understand the consequences of pricing, protecting and planning information products and services. Shapiro and Varian offer practical business strategies that will assist business leaders in making effective decisions and navigating the challenges of the information age with confidence. Highly recommended for anyone interested in the economics of information and networks.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Information Rules - A Strategic Guide To The Network Economy

Regular price ₱421.65 Now ₱252.90 Save 40%
Unit price
per
ISBN: 9780875848631
Estimated First-hand Retail Price: ₱2,250.45
Date of Publication: 1998-11-19
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 4.06
(rated by 588 readers)

Description

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
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Similar Reads

Master economics of information technology.

Information Rules is an essential guide for managers aiming to thrive in the information economy. With its focus on the application of classic economics concepts to information technology, this book helps readers to understand the consequences of pricing, protecting and planning information products and services. Shapiro and Varian offer practical business strategies that will assist business leaders in making effective decisions and navigating the challenges of the information age with confidence. Highly recommended for anyone interested in the economics of information and networks.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.