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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

by Frederick Allen
₱429.75 Now ₱292.05 Save 32%
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World - Thryft
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World - Thryft

Coca-Cola's rise: capitalism, marketing, global dominance.

If you're intrigued by the blend of culture, enterprise, and history, "Secret Formula" is a fascinating dive into how an iconic brand like Coca-Cola became synonymous with the American dream. It's a captivating narrative that's as much about innovative marketing and persistent salesmanship as it is about the beverage that conquered the world. This book is a toast to curiosity about successful business strategies and their cultural impact.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

by Frederick Allen
₱429.75 Now ₱292.05 Save 32%
ISBN: 9780887306723
Authors: Frederick Allen
Publisher: Harpercollins
Date of Publication: 1994-01-01
Format: Hardcover
Related Collections: Biographies & Memoirs, Business, History
Related Topics: Biography, Leadership, American History, Finance, Entrepreneurship, World History, Microhistory
Goodreads rating: 3.95
(rated by 432 readers)

Description

A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Coca-Cola's rise: capitalism, marketing, global dominance.

If you're intrigued by the blend of culture, enterprise, and history, "Secret Formula" is a fascinating dive into how an iconic brand like Coca-Cola became synonymous with the American dream. It's a captivating narrative that's as much about innovative marketing and persistent salesmanship as it is about the beverage that conquered the world. This book is a toast to curiosity about successful business strategies and their cultural impact.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.