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Adding Value to Marketing

Regular price ₱688.05 ₱341.55 50% off
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Maximizing Marketing Success in a Changing World.

"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Adding Value to Marketing

Regular price ₱688.05 ₱341.55 50% off
Unit price
per
ISBN: 9780749421755
Estimated First-hand Retail Price: ₱3,391.65
Authors: David P. Doyle
Publisher: Kogan Page
Date of Publication: 1998-09-28
Format: Paperback
Related Collections: Personal Development, Business, Economics
Goodreads rating: 0.0
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Description

David Doyle presents techniques that will help marketing managers -- and financial controllers -- achieve the greater efficiency and profitability that in his view are essential if marketing is to justify its place in the organization of the future.
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Maximizing Marketing Success in a Changing World.

"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.