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Basic Marketing : A Global Managerial Approach

Regular price ₱638.55 ₱242.55 62% off
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Clear appeal: Master principles of domestic & international marketing.

Basic Marketing: A Global Managerial Approach provides a comprehensive understanding of marketing principles for both domestic and international markets. The 4P framework of product, price, place, and promotion is explained in great detail, making it easier for readers to apply marketing concepts to their own businesses. This book is perfect for anyone who is interested in mastering the principles of marketing and applying them to their business strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Basic Marketing : A Global Managerial Approach

Regular price ₱638.55 ₱242.55 62% off
Unit price
per
ISBN: 9780071158336
Date of Publication: 1998-12-01
Format: Paperback
Related Collections: Business, Economics
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Description

Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing product, price, place and promotion.
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Clear appeal: Master principles of domestic & international marketing.

Basic Marketing: A Global Managerial Approach provides a comprehensive understanding of marketing principles for both domestic and international markets. The 4P framework of product, price, place, and promotion is explained in great detail, making it easier for readers to apply marketing concepts to their own businesses. This book is perfect for anyone who is interested in mastering the principles of marketing and applying them to their business strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.