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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

by Rob Meyerson
₱886.05
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

Crafting compelling identities through strategic naming.

Imagine diving into the art of naming with finesse—Brand Naming is your guide. It's not just learning about what makes a name stick; it's absorbing the wisdom and secret maneuvers of professional namers. The book bridges creativity with a methodical approach, ensuring that the name chosen isn't just good, but resonates and endures. Whether you're a startup founder, marketer, or simply intrigued by the power of names, this book turns the seemingly daunting task into an exciting creative journey.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

by Rob Meyerson
₱886.05
ISBN: 9781637421550
Authors: Rob Meyerson
Publisher: Business Expert Press
Date of Publication: 2021-12-14
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Communication, Business, Entrepreneurship, How To, Writing, Personal Development
Goodreads rating: 4.43
(rated by 37 readers)

Description

You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: - What makes a good (and bad) name - The step-by-step process professional namers use - How to generate hundreds of name ideas - The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Crafting compelling identities through strategic naming.

Imagine diving into the art of naming with finesse—Brand Naming is your guide. It's not just learning about what makes a name stick; it's absorbing the wisdom and secret maneuvers of professional namers. The book bridges creativity with a methodical approach, ensuring that the name chosen isn't just good, but resonates and endures. Whether you're a startup founder, marketer, or simply intrigued by the power of names, this book turns the seemingly daunting task into an exciting creative journey.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.