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Deconstructing Public Relations : Public Relations Criticism

Regular price ₱737.55 ₱341.55 54% off
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Challenging the myth of objective PR science.

This book is a valuable resource for PR scholars and students who are interested in a critical analysis of public relations practice. Through the use of case studies, the author demonstrates how a cultural studies approach can be applied to deconstruct and analyze PR campaigns. The book offers a fresh perspective on the often-misunderstood field of PR and encourages readers to think critically about its role in society.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Deconstructing Public Relations : Public Relations Criticism

Regular price ₱737.55 ₱341.55 54% off
Unit price
per
ISBN: 9780805837490
Estimated First-hand Retail Price: ₱3,295.80
Date of Publication: 2002-10-01
Format: Paperback
Related Collections: Sociology, Business
Goodreads rating: 3.09
(rated by 11 readers)

Description

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument.

Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge.

Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.


Author: Thomas J. Mickey
Format: Paperback
Number of Pages: 176
Publisher: Taylor & Francis Inc
Publication Date: 12 Nov 2002
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Similar Reads

Challenging the myth of objective PR science.

This book is a valuable resource for PR scholars and students who are interested in a critical analysis of public relations practice. Through the use of case studies, the author demonstrates how a cultural studies approach can be applied to deconstruct and analyze PR campaigns. The book offers a fresh perspective on the often-misunderstood field of PR and encourages readers to think critically about its role in society.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.