OFFER: Buy 2 Get 1 Free on All Clothes, Code B2G1 Ends 22/11 11:59pm SGT

*Apply code B2G1 at checkout to enjoy discount.*The discount is only applicable to clothes. Code expires at 22/11/24 11:59pm SGT. Offer can only be combined with Thryft Club discounts and cannot be combined with any other offers or discounts. Offer is subject to change without notice. Other restrictions may apply.

Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Buy 3 Get Another Free On All Under S$10

Getting It Right the Second Time

Regular price ₱490.05
Unit price
per

Rebranding failures turned marketing triumphs.

If you're fascinated by the alchemy of marketing, "Getting It Right The Second Time" will resonate with you. It's a captivating exploration of how brands can bounce back from mishaps with the right strategy. Perfect for anyone interested in the potent ability of a second chance in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Getting It Right the Second Time

Regular price ₱490.05
Unit price
per
ISBN: 9780201550825
Authors: Michael Gershman
Publisher: Da Capo Press
Date of Publication: 1990-01-21
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Entrepreneurship
Goodreads rating: 3.47
(rated by 15 readers)

Description

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
Condition guide
 

Similar Reads

Rebranding failures turned marketing triumphs.

If you're fascinated by the alchemy of marketing, "Getting It Right The Second Time" will resonate with you. It's a captivating exploration of how brands can bounce back from mishaps with the right strategy. Perfect for anyone interested in the potent ability of a second chance in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.