Identity Designed: The Definitive Guide to Visual Branding
by
David Airey
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Navigate visual branding's intricacies with expert guidance.
If you're looking to deepen your appreciation for the power of visual branding, "Identity Designed" is an essential companion. David Airey serves as a knowledgeable guide, revealing the processes behind impactful design with vivid case studies. Whether you're a student or a seasoned entrepreneur, you'll find value in its pages, learning how a thoughtful design strategy can propel a business forward.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Identity Designed: The Definitive Guide to Visual Branding
by
David Airey
Regular price
Compare to estimated retail price: ₱2,500.00 PHP
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
ISBN: 9781631595943
Authors:
David Airey
Publisher: Rockport Publishers
Date of Publication: 2019-01-22
Format: Hardcover
Goodreads rating: 4.17
(rated by 193 readers)
Description
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Navigate visual branding's intricacies with expert guidance.
If you're looking to deepen your appreciation for the power of visual branding, "Identity Designed" is an essential companion. David Airey serves as a knowledgeable guide, revealing the processes behind impactful design with vivid case studies. Whether you're a student or a seasoned entrepreneur, you'll find value in its pages, learning how a thoughtful design strategy can propel a business forward.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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