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Idol To Icon - The Creation Of Celebrity Brands

Regular price ₱391.05 ₱193.05 51% off
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Celebrity brands: How stars become products.

"Idol to Icon" is a must-read for those interested in the making and marketing of celebrity images. Gerrie Lim provides a fascinating exploration of the relationship between personalities and brands, shedding light on the power of public image and how it is carefully crafted and managed. Through interviews with top publicists and managers, Lim offers insightful commentary on the process of transforming stars into products, revealing the public's emotional investment in celebrity culture. Overall, "Idol to Icon" is a compelling and enlightening read for anyone interested in the strange and captivating world of famous personalities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Idol To Icon - The Creation Of Celebrity Brands

Regular price ₱391.05 ₱193.05 51% off
Unit price
per
ISBN: 9789812618016
Authors: unknown author
Date of Publication: 1900-01-01
Format: Paperback
Related Topics: Business, Entrepreneurship
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Celebrity brands: How stars become products.

"Idol to Icon" is a must-read for those interested in the making and marketing of celebrity images. Gerrie Lim provides a fascinating exploration of the relationship between personalities and brands, shedding light on the power of public image and how it is carefully crafted and managed. Through interviews with top publicists and managers, Lim offers insightful commentary on the process of transforming stars into products, revealing the public's emotional investment in celebrity culture. Overall, "Idol to Icon" is a compelling and enlightening read for anyone interested in the strange and captivating world of famous personalities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.