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International Marketing : An SME Perspective

Regular price ₱1,529.55 ₱589.05 61% off
Unit price
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Global marketing strategies for small-medium enterprises.

This book provides a comprehensive coverage of practical marketing planning and strategies that cater to the growing SMEs. With emphasis on technology and a network perspective, readers can gain real-life examples from case studies and Instructor's Manual.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

International Marketing : An SME Perspective

Regular price ₱1,529.55 ₱589.05 61% off
Unit price
per
ISBN: 9780273673231
Publisher: Pearson College Div
Date of Publication: 2004-01-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Society, Finance, Technology, Management
Goodreads rating: 4.0
(rated by 1 readers)

Description

Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape.
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Global marketing strategies for small-medium enterprises.

This book provides a comprehensive coverage of practical marketing planning and strategies that cater to the growing SMEs. With emphasis on technology and a network perspective, readers can gain real-life examples from case studies and Instructor's Manual.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.