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Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

Regular price ₱787.05
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Modern marketing strategies dissected for competitive edge.

Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

Regular price ₱787.05
Unit price
per
ISBN: 9780470820902
Publisher: WILEY
Date of Publication: 2003-05-30
Related Collections: Business, Economics, Sociology
Goodreads rating: 3.25
(rated by 4 readers)

Description

Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm. Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete. Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context. Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
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Modern marketing strategies dissected for competitive edge.

Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.