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It's Not How Good You Are, It's How Good You Want to Be

Regular price ₱193.05
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Compare to estimated retail price: ₱775.80 PHP  

Pocket-sized bible of creative success and wisdom.

If you're feeling blocked or unsure about your path to success, Paul Arden's book could be just the jolt you need. It's a quick read packed with anecdotal advice, sharp wit, and a motivating attitude that has the potential to kickstart your ambition. It's particularly handy for creative professionals, but truly, anyone chasing success might find it a punchy source of inspiration.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

It's Not How Good You Are, It's How Good You Want to Be

Regular price ₱193.05
Unit price
per
Compare to estimated retail price: ₱775.80 PHP  
ISBN: 9780714843377
Authors: Paul Arden
Publisher: Phaidon Press
Date of Publication: 2007-06-01
Format: Paperback
Related Collections: Personal Development, Business, Art
Goodreads rating: 3.64
(rated by 17166 readers)

Description

It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
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Similar Reads

Pocket-sized bible of creative success and wisdom.

If you're feeling blocked or unsure about your path to success, Paul Arden's book could be just the jolt you need. It's a quick read packed with anecdotal advice, sharp wit, and a motivating attitude that has the potential to kickstart your ambition. It's particularly handy for creative professionals, but truly, anyone chasing success might find it a punchy source of inspiration.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.