Buy 3 Get Another Free On All Under S$10
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Stay in touch and win free books! Sign up
New

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Regular price ₱785.25
Unit price
per

Strategies for explosive, sustainable business growth.

If you're looking to shake things up in your industry, "MarketBusters" is a toolkit you'll want at your side. Rita Gunther McGrath and Ian C. MacMillan don't just theorize; they provide actual strategic moves and real-world examples that have catapulted companies ahead of the curve. It's a must-read for those eager to push their company into uncharted, lucrative territories.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Regular price ₱785.25
Unit price
per
ISBN: 9781591391234
Estimated First-hand Retail Price: ₱1,820.70
Date of Publication: 2005-04-04
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Goodreads rating: 3.94
(rated by 35 readers)

Description

Robust methods to identify new growth opportunities. Your shareholders demand growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call “MarketBusters”—approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth. Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth: • Change the customer’s total experience: Make it simpler, faster, or more beneficial for customers to buy from you • Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors’ • Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance • Anticipate or exploit industry shifts: Capitalize on changes before competitors do • Create a new market space: Trigger the emergence of a new market. Every marketbusting move is illustrated in practice through vivid company examples—including
Condition guide
Availability
 
(0 in cart)

Similar Reads

Strategies for explosive, sustainable business growth.

If you're looking to shake things up in your industry, "MarketBusters" is a toolkit you'll want at your side. Rita Gunther McGrath and Ian C. MacMillan don't just theorize; they provide actual strategic moves and real-world examples that have catapulted companies ahead of the curve. It's a must-read for those eager to push their company into uncharted, lucrative territories.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.