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Marketing Genius

Regular price ₱737.55 ₱193.05 74% off
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Unleash creativity, innovate marketing, drive exceptional performance.

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Genius

Regular price ₱737.55 ₱193.05 74% off
Unit price
per
ISBN: 9781841126814
Authors: Peter Fisk
Publisher: Capstone
Date of Publication: 2006-03-31
Format: Hardcover
Goodreads rating: 3.86
(rated by 111 readers)

Description

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands, and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola, and Microsoft. He was the CEO of the world's largest professional marketing organization, the Chartered Institute of Marketing, and led the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is the co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all concepts, tools, companies, and stories of inspired marketers
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Unleash creativity, innovate marketing, drive exceptional performance.

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.