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Marketing Management : An Asian Perspective

Regular price ₱539.55 ₱341.55 37% off
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Insights into evolving Asian marketing landscapes.

If you're navigating the dynamic markets of Asia, this book is your compass. It delves into the regional economic shifts and their marketing implications, offering fresh perspectives tailored to the unique challenges faced by Asian businesses. With concrete examples and a focus on practical applications, it's an essential resource for professionals seeking to stay ahead in a diverse and rapidly changing environment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Management : An Asian Perspective

Regular price ₱539.55 ₱341.55 37% off
Unit price
per
ISBN: 9780130109804
Publisher: Pearson
Date of Publication: 1999-05-08
Format: Paperback
Related Collections: Personal Development, Economics, Business
Goodreads rating: 3.85
(rated by 65 readers)

Description

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.
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Insights into evolving Asian marketing landscapes.

If you're navigating the dynamic markets of Asia, this book is your compass. It delves into the regional economic shifts and their marketing implications, offering fresh perspectives tailored to the unique challenges faced by Asian businesses. With concrete examples and a focus on practical applications, it's an essential resource for professionals seeking to stay ahead in a diverse and rapidly changing environment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.