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Microtrends : The Small Forces Behind Today's Big Changes

by Mark J. Penn, E. Kinney Zalesne
Microtrends : The Small Forces Behind Today's Big Changes - Thryft
Microtrends : The Small Forces Behind Today's Big Changes - Thryft

Discover unseen trends and refine trend-spotting skills.

Microtrends uncovers popular, under-the-radar forces using scientific study, providing practical implications for politics, business, and society.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Microtrends : The Small Forces Behind Today's Big Changes

by Mark J. Penn, E. Kinney Zalesne
ISBN: 9781846140624
Authors: Mark J. Penn, E. Kinney Zalesne
Publisher: Penguin Books Ltd
Date of Publication: 2007-01-01
Format: Paperback
Related Collections: Economics, Sociology, Science, Politics, Business
Related Topics: Economics, Politics, Social Issues, Social Science, Sociology, Psychology
Goodreads rating: 3.51
(rated by 2500 readers)

Description

Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the *Single women by More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.* A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.*Sun Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.* A growing number of people want to date Jewish men and women.*Classical Music Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids.Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.
Condition guide

Book Condition Guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Microtrends : The Small Forces Behind Today's Big Changes - Thryft
Microtrends : The Small Forces Behind Today's Big Changes
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Discover unseen trends and refine trend-spotting skills.

Microtrends uncovers popular, under-the-radar forces using scientific study, providing practical implications for politics, business, and society.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.