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Mr Sia Fly Past

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Pioneering the ascendance of Singapore Airlines.

If you're intrigued by the alchemy of success in the airline industry, "Mr SIA: Fly Past" offers a rare glimpse into the strategic mind of Lim Chin Beng. His story reflects a life that's tightly woven into the fabric of Singapore Airlines, elevating it to a global icon. It's a biography that reads like a masterclass in business acumen, wrapped in the vibrant history of aviation. Your appreciation for trailblazers and industry-shaping decisions will find a perfect match here.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Mr Sia Fly Past

Regular price ₱1,232.55
Unit price
per
ISBN: 9789814596442
Authors: Ken Hickson
Date of Publication: 2014-12-18
Format: Hardcover
Related Collections: Biographies & Memoirs, Business, History, Travel
Goodreads rating: 3.57
(rated by 7 readers)

Description

Introducing the life and times of a legend in international aviation — Lim Chin Beng — the man they called Mr SIA. Absorbing the life and work of Lim Chin Beng is like watching a fly past of airlines and aircraft old and new. In this book, his past comes to meet you in many forms — designs, shapes, figures, photographs, episodes, places, people and you discover the connections with business, society and international aviation today and into the future. Here's a man who was instrumental in taking the very basic components of a business — like a potter taking the clay — and creating what has become one of the world's leading brands, Singapore Airlines. But this airline "specialist", trained as an economist, had more jobs to do. His broad range of interests — arts and sports, property and tourism — led to him being called on to do his "national service" for Singapore. He was Ambassador to Japan for two terms and trade negotiator, chairman of the Singapore Tourism Board, Changi Airport International, Singapore Airshow, Singapore Press Holdings, Ascott Group, and ST Aerospace. Described as a quiet achiever and a visionary, this modest gentleman was not afraid to make bold decisions and take risks, even to the extent of setting up a budget airline, Valuair. Here was one man, who in his time, played many parts, on the world's stage and at home.
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Similar Reads

Pioneering the ascendance of Singapore Airlines.

If you're intrigued by the alchemy of success in the airline industry, "Mr SIA: Fly Past" offers a rare glimpse into the strategic mind of Lim Chin Beng. His story reflects a life that's tightly woven into the fabric of Singapore Airlines, elevating it to a global icon. It's a biography that reads like a masterclass in business acumen, wrapped in the vibrant history of aviation. Your appreciation for trailblazers and industry-shaping decisions will find a perfect match here.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.