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Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture

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Discovering entertainment in a digital age.

"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture

Regular price ₱391.05 Now ₱193.05 Save 51%
Unit price
per
ISBN: 9781857883985
Authors: David Jennings
Date of Publication: 2007-10-01
Format: Paperback
Related Collections: Sociology, Business
Goodreads rating: 3.64
(rated by 14 readers)

Description

Discovery is the big challenge in today's world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They can't be herded toward the 'Next Big Thing,' but they'll happily pay attention if they hear some 'buzz' about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock 'n' roll ethos that defies tradition and resists definition. Net, Blogs and Rock 'n' How Digital Discovery Works and What It Means for Consumers, Creators and Culture dissects this new generation of discovery-oriented consumers and is for anyone who is interested in expanding audiences through the channels that cater to our always-connected culture. David Jennings explains how creators can support discoveries by maximizing the way buzz develops among fan communities, social networks and popular blogs. He outlines the three major strands of digital discovery and explains just how the history, culture and technology of media are influenced by personalization and portable electronic devices.
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Similar Reads

Discovering entertainment in a digital age.

"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.