Practical Media Relations

Regular price ₱193.05
Unit price
per

Maximize PR success with practical media relations.

Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Practical Media Relations

Regular price ₱193.05
Unit price
per
ISBN: 9780566077029
Estimated First-hand Retail Price: ₱1,792.35
Authors: Judith Ridgway
Publisher: Gower Pub Co
Date of Publication: 1996-01-01
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: How To, Communication, Business
Goodreads rating: 4.0
(rated by 1 readers)

Description

This volume describes the basic skills and techniques involved in media relations that should be helpful to students and practitioners alike. The author starts by showing how to construct a realistic programme and how the relevant activities can be planned and assessed in the light of organizational objectives. The book covers not only the standard tools of communication such as press releases, mailing lists, photographs, TV and radio interviews, competitions and special offers, but also events like press conferences, factory visits, new product launches and sponsored radio and TV. A feature of this edition is the attention paid to electronic communications, including the use of computers, scanners, modems and satellite telephones.
Condition guide
 

Similar Reads

Maximize PR success with practical media relations.

Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.