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Public Relations Metrics : Research and Evaluation

Regular price ₱1,430.55 ₱589.05 59% off
Unit price
per

Measure the impact of your PR efforts.

This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Public Relations Metrics : Research and Evaluation

Regular price ₱1,430.55 ₱589.05 59% off
Unit price
per
ISBN: 9780805862737
Estimated First-hand Retail Price: ₱4,293.90
Publisher: Routledge
Date of Publication: 2008-05-30
Format: Paperback
Related Collections: Sociology, Business
Goodreads rating: 4.0
(rated by 1 readers)

Description

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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Similar Reads

Measure the impact of your PR efforts.

This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.