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Readings in International Enterprise

Regular price ₱490.05 ₱242.55 51% off
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Global Business strategies in theory and practice.

"Readings in International Enterprise" is an essential read for anyone wanting to gain in-depth knowledge about international business. Featuring key articles from both sides of the Atlantic, the book covers everything from developing global strategies to human resource management, communication, marketing, production, finance and business ethics. The book is perfect for undergraduate and postgraduate students interested in the world of international business. Its comprehensive nature offers a clear understanding of the topics covered, making it an essential tool for students to further their academic and professional careers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Readings in International Enterprise

Regular price ₱490.05 ₱242.55 51% off
Unit price
per
ISBN: 9780415123174
Estimated First-hand Retail Price: ₱2,331.00
Authors: John M.L. Drew
Date of Publication: 1995-01-01
Format: Paperback
Related Collections: Business, Economics, Politics
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Description

This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the new Open University course on 'International Enterprise', the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic. The readings are divided into two parts. The first covers the theory and practice of developing international strategies and of human resource management across the world necessary to develop these strategies. The second part of the volume covers different sectors of international communications; marketing; production; finance; business ethics. The volume will be an essential companion to international business courses both at undergraduate and postgraduate levels.
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Similar Reads

Global Business strategies in theory and practice.

"Readings in International Enterprise" is an essential read for anyone wanting to gain in-depth knowledge about international business. Featuring key articles from both sides of the Atlantic, the book covers everything from developing global strategies to human resource management, communication, marketing, production, finance and business ethics. The book is perfect for undergraduate and postgraduate students interested in the world of international business. Its comprehensive nature offers a clear understanding of the topics covered, making it an essential tool for students to further their academic and professional careers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.