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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

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Emerging markets' e-commerce boom explored.

If you're intrigued by how the digital marketplace is transforming lives globally, especially in places where traditional retail has skipped a beat, "Six Billion Shoppers" is a must-read. Porter Erisman offers a firsthand glimpse into the bustling world of e-commerce in areas you might not have considered before. It's a compelling narrative that blends together economics, technology, and human ingenuity, showing you how today's global e-commerce shift could spell out lucrative opportunities for entrepreneurs and established brands alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

Regular price ₱539.55
Unit price
per
ISBN: 9781509874743
Authors: Porter Erisman
Publisher: Macmillan
Date of Publication: 2017-09-21
Format: Paperback
Related Collections: Business, Economics, Travel
Goodreads rating: 4.11
(rated by 383 readers)

Description

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
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Emerging markets' e-commerce boom explored.

If you're intrigued by how the digital marketplace is transforming lives globally, especially in places where traditional retail has skipped a beat, "Six Billion Shoppers" is a must-read. Porter Erisman offers a firsthand glimpse into the bustling world of e-commerce in areas you might not have considered before. It's a compelling narrative that blends together economics, technology, and human ingenuity, showing you how today's global e-commerce shift could spell out lucrative opportunities for entrepreneurs and established brands alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.