Buy 3 Get Another Free On All Under S$10
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Stay in touch and win free books! Sign up
Sale

Strategic Marketing Planning and Control

Regular price ₱4,945.05 ₱3,608.55 27% off
Unit price
per

Succinct guide to strategic marketing essentials.

If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Strategic Marketing Planning and Control

Regular price ₱4,945.05 ₱3,608.55 27% off
Unit price
per
ISBN: 9780750682718
Publisher: taylor & francis
Date of Publication: 2007-12-10
Format: Paperback
Related Collections: Business, Personal Development, Economics
Goodreads rating: 3.57
(rated by 14 readers)

Description

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: Planning and Control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive, and user-friendly text providing an unrivalled digest of the tools, techniques, and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers coverage of key developments in customer relationship management, business ethics, market-led orientation, and resource/asset-based approaches to internal analysis and planning. A highly exam-focused approach that has been class-tested and refined. A new chapter offering a 'problem-based learning' (PBL) approach to the subject. Thoroughly revised and updated case studies and vignettes of real-world best practice throughout the text. Now established as one of the leading texts in the field, Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.
Condition guide
Availability
 
(0 in cart)

Similar Reads

Succinct guide to strategic marketing essentials.

If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.